Ayurveda

Global Ayurveda Market to Reach US$74.3 Billion by 2030

The global market for Ayurveda estimated at US$17.8 Billion in the year 2024, is expected to reach US$74.3 Billion by 2030, growing at a CAGR of 26.9% over the analysis period 2024-2030. Herbal Form, one of the segments analyzed in the report, is expected to record a 29.6% CAGR and reach US$47.5 Billion by the end of the analysis period. Growth in the Mineral Form segment is estimated at 23.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.8 Billion While China is Forecast to Grow at 35.8% CAGR

The Ayurveda market in the U.S. is estimated at US$4.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$18.7 Billion by the year 2030 trailing a CAGR of 35.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 21.4% and 24.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 22.8% CAGR.

Global Ayurveda Market – Key Trends & Drivers Summarized

Why Is Ayurveda Experiencing a Resurgence?
The Ayurveda market is growing due to increasing consumer preference for natural and holistic healthcare solutions. The rising awareness of traditional medicine and wellness therapies has led to higher demand for Ayurvedic formulations. Government support for Ayurveda research and global regulatory approvals for herbal medicines have further propelled market growth. Additionally, the expansion of Ayurvedic skincare, nutraceuticals, and personalized wellness programs has diversified industry offerings. The incorporation of Ayurveda into mainstream healthcare and its integration with modern medical practices have also contributed to the industry’s rapid expansion. Increasing healthcare costs and concerns over the side effects of synthetic drugs have driven many consumers toward natural and preventive healthcare approaches, boosting Ayurveda’s adoption worldwide.

How Are Technological Advancements Shaping the Ayurveda Market?
The Ayurveda industry is undergoing significant transformation due to advancements in biotechnology, extraction techniques, and formulation sciences. Modern research methodologies have enabled the standardization and quality control of Ayurvedic medicines, ensuring their efficacy and safety. AI and big data analytics are being employed to create personalized Ayurvedic treatment plans based on genetic predisposition and lifestyle factors. Additionally, nano-formulations and encapsulation technologies have improved the bioavailability of Ayurvedic herbs, enhancing their therapeutic potential. Digital health platforms and telemedicine are further expanding Ayurveda’s reach, allowing consumers to access expert consultations and personalized herbal remedies online.

Why Are Global Players and Investors Increasingly Entering the Ayurveda Market?
The Ayurveda market is attracting substantial investments from global healthcare companies, startups, and venture capital firms. Leading pharmaceutical and cosmetic companies are launching Ayurvedic product lines to cater to the rising demand for natural wellness solutions. Cross-industry collaborations are fostering innovation in Ayurvedic formulations, skincare, and dietary supplements. The increasing acceptance of Ayurveda in Western markets has led to the expansion of Ayurvedic brands into international territories, with growing consumer interest in herbal remedies. Furthermore, government initiatives promoting Ayurveda through research funding, export incentives, and regulatory frameworks have bolstered industry confidence, encouraging new entrants and business expansion.

What Are the Key Growth Drivers of the Ayurveda Market?
The growth of the Ayurveda market is driven by several factors, including the rising popularity of natural and holistic healthcare, increasing research into Ayurvedic formulations, and the integration of Ayurveda with modern medical practices. Consumer preference for chemical-free beauty and personal care products has further expanded the demand for Ayurvedic skincare and cosmetics. The rising trend of preventive healthcare and self-care, especially post-pandemic, has accelerated the adoption of Ayurvedic immunity-boosting and wellness products. Additionally, government initiatives supporting traditional medicine, along with the expansion of e-commerce platforms, have made Ayurvedic products more accessible to a global audience. The increasing presence of Ayurvedic hospitals, wellness retreats, and alternative therapy centers is further driving consumer trust and industry growth, positioning Ayurveda as a mainstream wellness solution worldwide.

SCOPE OF STUDY:

The report analyzes the Ayurveda market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Herbal Form, Mineral Form, Herbomineral Form); Indication (Skin/Hair Indication, GI Tract Indication, Infectious Diseases Indication, Respiratory Systems Indication, Nervous Systems Indication, Cardiovascular Systems Indication, Other Indications); Distribution Channel (Direct Sales Distribution Channels, Distance Correspondence Distribution Channels, E-Sales Distribution Channels); Application (Personal Application, Medical/Therapy Application); End-Use (Clinics End-Use, Hospitals End-Use, Academia and Research End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Amrutanjan Health Care Ltd.
• Bioveda Action Research Company
• Charak Pharma Pvt. Ltd.
• Cancer Research UK
• Dabur India Ltd
• Forest Essentials
• Hamdard Laboratories
• Himalaya Wellness Company
• Kerala Ayurveda Ltd.
• Patanjali Ayurved Limited
• Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
• The Arya Vaidya Pharmacy (Coimbatore) Ltd.
• Vicco Laboratories

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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