Air Fryers

Global Air Fryers Market to Reach US$1.9 Billion by 2030

The global market for Air Fryers estimated at US$1.3 Billion in the year 2024, is expected to reach US$1.9 Billion by 2030, growing at a CAGR of 6.5% over the analysis period 2024-2030. Automatic Air Fryers, one of the segments analyzed in the report, is expected to record a 7.8% CAGR and reach US$1.1 Billion by the end of the analysis period. Growth in the Manual Air Fryers segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$348.9 Million While China is Forecast to Grow at 10.4% CAGR

The Air Fryers market in the U.S. is estimated at US$348.9 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$389.0 Million by the year 2030 trailing a CAGR of 10.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.1% and 6.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Global Air Fryers Market - Key Trends & Drivers Summarized

What Is Driving the Surge in Air Fryer Popularity Among Consumers?

The growing consumer emphasis on healthier cooking alternatives has propelled air fryers into the spotlight as a modern kitchen essential. Unlike traditional frying methods, air fryers use hot air circulation to achieve the crisp texture of fried foods with significantly less oil, appealing to health-conscious individuals. With rising awareness about the health risks associated with excessive oil consumption, such as obesity and cardiovascular diseases, consumers are increasingly gravitating toward this appliance as a guilt-free solution for preparing fried foods.

Moreover, the versatility of air fryers has expanded their appeal. From frying and baking to grilling and roasting, these appliances cater to a wide range of culinary needs, making them a staple in modern kitchens. The convenience offered by compact, multi-functional air fryers has made them especially popular among urban households with limited kitchen space. Additionally, the increasing prevalence of quick, on-the-go lifestyles has further fueled demand, as air fryers enable faster meal preparation without compromising on taste or texture.

How Are Technological Advancements Transforming the Air Fryer Market?

Technological innovation has played a pivotal role in shaping the air fryer market, introducing features that enhance user experience and efficiency. Modern air fryers are equipped with advanced temperature controls, pre-set cooking programs, and digital displays, allowing users to achieve precision and consistency in their cooking. Additionally, manufacturers are incorporating smart connectivity features, enabling users to monitor and control their appliances remotely through smartphone apps. These developments resonate with tech-savvy consumers who value the integration of smart technologies in their daily routines.

The introduction of energy-efficient air fryers has also driven market growth, addressing consumer concerns about electricity consumption. New models utilize advanced heating elements and insulation technologies to reduce energy usage, making them more sustainable. Furthermore, advancements in non-stick coatings and durable materials have improved the overall longevity and ease of maintenance of air fryers. Such innovations have not only elevated the functionality of air fryers but also strengthened their appeal as a long-term investment for health-focused cooking.

What Regional Trends Are Driving Air Fryer Adoption?

The adoption of air fryers varies across regions, shaped by cultural preferences and economic factors. North America dominates the market, driven by a strong emphasis on healthy eating habits and the popularity of quick, convenient cooking solutions. The rising prevalence of home-cooked meals, accelerated by remote work and pandemic-induced lifestyle changes, has further boosted demand in the region.

In Europe, the market is fueled by a growing focus on reducing oil consumption and embracing sustainable, energy-efficient kitchen appliances. Countries like Germany, France, and the UK are witnessing a surge in air fryer sales, supported by an increasing number of health-conscious consumers. Meanwhile, the Asia-Pacific region is experiencing rapid growth, driven by urbanization, rising disposable incomes, and changing dietary habits. Countries like China and India, with their burgeoning middle-class populations, are emerging as key markets for air fryers. The region’s growing interest in Western-style cooking methods and international cuisines is also contributing to the expanding market for air fryers.

What Drives Growth in the Air Fryers Market?

The growth in the Air Fryers market is driven by several factors, including shifting consumer preferences, technological advancements, and expanding end-use applications. One of the key drivers is the increasing consumer focus on healthier eating, which has heightened demand for appliances that reduce oil consumption while preserving flavor and texture. The rise of smart kitchens has also played a significant role, as consumers seek technologically advanced appliances that integrate seamlessly into connected home ecosystems.

The surge in e-commerce has made air fryers more accessible, with online platforms offering a diverse range of options at competitive prices. Additionally, the growing adoption of air fryers among younger demographics, who value convenience and multi-functionality, has driven market expansion. Regional trends, such as urbanization and the influence of global culinary practices, have further contributed to the rising popularity of air fryers. Moreover, increasing product customization, such as larger-capacity models for families and compact versions for single-person households, has broadened the market’s appeal, ensuring sustained growth in the years ahead.

SCOPE OF STUDY:

The report analyzes the Air Fryers market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Device Type (Automatic Air Fryers, Manual Air Fryers), Capacity (Up to 4 Liters, 4 Liters to 6 Liters, 6 Liters to 8 Liters, Above 8 Liters); Application (Residential Application, Commercial Application); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 47 Featured) -

• Black & Decker, Inc.
• Cosori
• Cuisinart
• GoWISE USA
• Hamilton Beach Brands, Inc.
• Havells India Ltd.
• Instant Brands Inc.
• Koninklijke Philips N.V.
• SharkNinja Operating LLC
• TTK Prestige Ltd.
• Breville Group Limited
• Dash

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.