Agritourism

Global Agritourism Market to Reach US$15.1 Billion by 2030

The global market for Agritourism estimated at US$7.9 Billion in the year 2024, is expected to reach US$15.1 Billion by 2030, growing at a CAGR of 11.5% over the analysis period 2024-2030. Outdoor Recreation Activity, one of the segments analyzed in the report, is expected to record a 13.3% CAGR and reach US$4.9 Billion by the end of the analysis period. Growth in the On-farm Sales Activity segment is estimated at 11.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.1 Billion While China is Forecast to Grow at 15.8% CAGR

The Agritourism market in the U.S. is estimated at US$2.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.2 Billion by the year 2030 trailing a CAGR of 15.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.2% and 10.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.1% CAGR.

Global Agritourism Market – Key Trends & Drivers Summarized

Why Is Agritourism Gaining Popularity Across the Globe?
Agritourism has been witnessing significant growth globally as consumers increasingly seek authentic rural experiences that offer a blend of leisure, education, and hands-on agricultural activities. The rise in urbanization and the growing disconnect from nature have fueled interest in agritourism, providing travelers with opportunities to engage with farming communities, experience traditional agricultural practices, and enjoy farm-to-table culinary experiences. Destinations offering activities such as farm stays, wine tasting, crop harvesting, and animal husbandry are attracting a wide demographic, including families, eco-tourists, and experience-seeking millennials. Additionally, the desire for sustainable travel and eco-conscious tourism has contributed to the popularity of agritourism, as visitors prefer environmentally friendly and culturally immersive experiences over traditional tourism offerings.

Governments and local authorities in various regions are actively promoting agritourism as a means to boost rural economies and preserve cultural heritage. In countries with rich agricultural landscapes, such as Italy, France, and the United States, agritourism has evolved into a vital sector, offering farmers an additional revenue stream while enhancing rural development. The COVID-19 pandemic further accelerated interest in agritourism, as travelers sought outdoor, socially distanced activities that offered relaxation away from crowded urban areas. Moreover, digitalization and online marketing strategies have enabled farm owners to reach a broader audience, offering customized experiences that cater to the growing demand for wellness tourism, organic food production, and countryside retreats.

How Is Technology Enhancing Agritourism Experiences?
Technological advancements are playing a crucial role in transforming the agritourism market by enhancing visitor experiences, streamlining farm operations, and improving accessibility. The integration of digital platforms and mobile applications has made it easier for tourists to discover and book agritourism experiences, ranging from vineyard tours to farm-based workshops. Virtual tours and augmented reality (AR) experiences are also being used to provide potential visitors with an immersive preview of what they can expect, thereby increasing engagement and driving bookings. Additionally, social media platforms have become powerful marketing tools for agritourism businesses, allowing them to showcase their unique offerings, engage with potential customers, and build a strong online presence.

Smart farming technologies are also contributing to the growth of agritourism by improving farm productivity and ensuring a seamless experience for visitors. Precision farming techniques, automated irrigation systems, and drone surveillance are enabling farmers to maintain well-managed landscapes that enhance the visual appeal of agritourism destinations. Furthermore, the use of data analytics is helping agritourism businesses to better understand visitor preferences and optimize their offerings accordingly. Payment automation, contactless check-ins, and digital loyalty programs are further enhancing the convenience of agritourism experiences, catering to the evolving expectations of tech-savvy travelers. As technology continues to evolve, it is expected to play an even greater role in driving operational efficiency and enriching the overall visitor experience in agritourism destinations.

What Are the Emerging Trends in the Agritourism Sector?
Several emerging trends are shaping the future of the agritourism market, driven by changing consumer preferences and evolving tourism dynamics. One of the most notable trends is the rise of wellness-focused agritourism, which emphasizes activities such as yoga retreats, organic farming workshops, and farm-based wellness therapies. Travelers are increasingly looking for destinations that offer relaxation and mental rejuvenation, leading to a growing demand for agritourism properties that integrate wellness-oriented experiences with natural surroundings. Culinary agritourism is another growing trend, with tourists seeking hands-on experiences such as cheese-making, wine production, and farm-to-table dining, reflecting a broader interest in sustainable and locally sourced food consumption.

Sustainability and eco-friendly practices are also gaining momentum in the agritourism sector, with farm operators adopting sustainable farming methods, eco-friendly accommodations, and renewable energy solutions to align with the values of environmentally conscious travelers. Agritourism destinations are increasingly incorporating educational components, offering visitors insights into sustainable agriculture, biodiversity conservation, and organic farming techniques. Additionally, the demand for immersive and customized agritourism experiences is driving the development of personalized itineraries that cater to specific interests such as wildlife conservation, heritage farming, and artisanal craft production. As travelers seek more meaningful and interactive experiences, agritourism providers are diversifying their offerings to stay competitive and relevant in an evolving market landscape.

What Are the Key Factors Driving the Growth of the Agritourism Market?
The growth in the agritourism market is driven by several factors, including the increasing preference for sustainable and experiential travel, the rising influence of digital marketing, and the growing interest in rural development initiatives. Advances in technology, such as online booking platforms, mobile applications, and social media marketing, have made agritourism more accessible to a global audience, encouraging travelers to explore unique farm-based experiences. The demand for personalized and eco-friendly tourism options is shaping consumer behavior, with tourists seeking authentic rural experiences that promote sustainability and well-being. Additionally, the expansion of the agritourism market is supported by government incentives and policies aimed at promoting rural tourism and diversifying farmers’ income sources. The growing popularity of food tourism and the emphasis on organic and locally sourced produce are further driving demand for agritourism experiences. As consumer awareness of environmental and cultural sustainability increases, the agritourism sector is poised for continued growth, with operators focusing on innovation, customer engagement, and eco-friendly practices to meet evolving market demands.

SCOPE OF STUDY:

The report analyzes the Agritourism market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Activity (Outdoor Recreation Activity, On-farm Sales Activity, Educational Tourism Activity, Entertainment Activity, Accommodations Activity, Other Activities); Booking Mode (Direct Booking Mode, Online Travel Agents and Travel Agencies (OTAs) Booking Mode, Marketplace Booking Mode)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 47 Featured) -

• Agri Tours Ireland
• Agricultural Tour Operators International
• Agrilys Voyages
• Bay Farm Tours
• Farm To Farm Tours
• Field Farm Tours Ltd
• Greenmount Travel
• Hermitage Farm
• Rupiper Tours LLC
• Select Holidays
• Star Destinations
• White Hutchinson Leisure & Learning Group

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

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