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Volkswagen’s Imminent Electrified Model Line-up after Dieselgate

Volkswagen’s Imminent Electrified Model Line-up after Dieselgate

Volkswagen Group is restructuring to expand into electric cars, autonomous technologies, and new mobility services. A key challenge involves non-performing assets. The Volkswagen brand alone contributes to over 50% revenue while the operating profit contribution sits at 18%. The low margin (2%) on the major brand (Volkswagen) is coupled with the non-performing SEAT brand. This caused the company to spin off its components operations and phase out non-performing models. This study explores VW’s transformation (2015–2025) highlighting model phaseout and new line-up; impacts on segment mix, platforms, and brands; new technologies and collaborations; and competitive landscape. Key conclusions and recommendations are included.


  • Executive Summary
    • Key Findings
    • Volkswagen Group-At a Glance
  • Transition to New Volkswagen
    • Implication of Diesel Scandal on Volkswagen
    • Transition to New Volkswagen
  • The Revolution-New Volkswagen 2025
    • Model Phaseout and New Model Line-up
    • Impact of Vehicle Segment Mix
    • Impact on Platforms
    • Impact on Brands
    • New Technologies and Collaborations
    • Competitive Analysis
  • Conclusion and Future Outlook
    • Key Findings and Future Outlook Findings and
    • Key Conclusions
    • Recommendations

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