Strategic Analysis of Future Adoption of Advanced Features in ASEAN
The ASEAN automotive market, comprising the key markets of Indonesia, Thailand, and Malaysia, is expected to reach million units at a compound annual growth rate (CAGR) of % by 2020. National car makers will continue to lead the Malaysian market while Japanese car makers, such as Toyota and Honda, will continue to lead the market in Indonesia and Thailand.
By 2020, the adoption of advanced features, such as EPS and KE systems, and safety features, such as ABS and front A/B, are expected to become standard fitments across vehicle segments in the ASEAN market.
The ESC safety feature is likely to continue to have limited penetration in ASEAN till 2020. VVT penetration in petrol vehicles is likely to be high in Malaysia and Indonesia while it is expected to be limited in pick-ups focused in Thailand.
About this report
This research service gives an overview of the adoption of advanced vehicle features in ASEAN by 2020. It discusses penetration of powertrain technologies, chassis technologies, telematics technologies, safety technologies, and accessories in the 3 key ASEAN automotive markets of Malaysia, Indonesia, and Thailand during 2014–2020. The study includes an executive summary, ASEAN automotive market outlook, penetration of features in the ASEAN market, unit shipment forecasts by vehicle segments in Malaysia, unit shipment forecasts by vehicle segments in Indonesia, unit shipment forecasts by vehicle segments in Thailand, and feature analysis of vehicles in the ASEAN market.
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