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Strategic Analysis of Future Adoption of Advanced Features in ASEAN

Strategic Analysis of Future Adoption of Advanced Features in ASEAN

The ASEAN automotive market, comprising the 􂀀 key markets of Indonesia, Thailand, and Malaysia, is expected to reach 􂀀million units at a compound annual growth rate (CAGR) of 􂀀% by 2020. National car makers will continue to lead the Malaysian market while Japanese car makers, such as Toyota and Honda, will continue to lead the market in Indonesia and Thailand.

By 2020, the adoption of advanced features, such as EPS and KE systems, and safety features, such as ABS and front A/B, are expected to become standard fitments across vehicle segments in the ASEAN market.

The ESC safety feature is likely to continue to have limited penetration in ASEAN till 2020. VVT penetration in petrol vehicles is likely to be high in Malaysia and Indonesia while it is expected to be limited in pick-ups focused in Thailand.

About this report

This research service gives an overview of the adoption of advanced vehicle features in ASEAN by 2020. It discusses penetration of powertrain technologies, chassis technologies, telematics technologies, safety technologies, and accessories in the 3 key ASEAN automotive markets of Malaysia, Indonesia, and Thailand during 2014–2020. The study includes an executive summary, ASEAN automotive market outlook, penetration of features in the ASEAN market, unit shipment forecasts by vehicle segments in Malaysia, unit shipment forecasts by vehicle segments in Indonesia, unit shipment forecasts by vehicle segments in Thailand, and feature analysis of vehicles in the ASEAN market.


  • Key Features
  • Executive Summary
    • Key Findings
    • Technology Penetration Rates Across ASEAN in 2014
    • Technology Penetration Rates Across ASEAN in 2020
    • Technology Focus Areas in ASEAN
    • Feature Analysis for ASEAN
    • Feature Potential-Malaysia
    • Feature Potential-Indonesia
    • Feature Potential-Thailand
  • ASEAN Automotive-Outlook
    • Total ASEAN Market
    • Total Industry Volume Forecast
    • Market Breakdown by OEM-Malaysia
    • Market Breakdown by OEM-Indonesia
    • Market Breakdown by OEM-Thailand
    • Market Breakdown by Region and Vehicle Segment
    • Product Portfolio of Top 5 OEMs-Malaysia
    • Product Portfolio of Top 5 OEMs-Indonesia
    • Product Portfolio of Top 5 OEMs-Thailand
  • ASEAN Market-Penetration of Features
    • Feature Life Cycle-Malaysia (2014)
    • Feature Life Cycle-Indonesia (2014)
    • Feature Life Cycle-Thailand (2014)
    • Penetration Forecast of Powertrain Technologies-Malaysia
    • Penetration Forecast of Powertrain Technologies-Indonesia
    • Penetration Forecast of Powertrain Technologies-Thailand
    • Penetration Forecast of Chassis Technologies-Malaysia
    • Penetration Forecast of Chassis Technologies-Indonesia
    • Penetration Forecast of Chassis Technologies-Thailand
    • Penetration Forecast of Safety Technologies-Malaysia
    • Penetration Forecast of Safety Technologies-Indonesia
    • Penetration Forecast of Safety Technologies-Thailand
    • Penetration Forecast of Telematics Technologies-Malaysia
    • Penetration Forecast of Telematics Technologies-Indonesia
    • Penetration Forecast of Telematics Technologies-Thailand
    • Penetration Forecast of Accessories-Malaysia
    • Penetration Forecast of Accessories-Indonesia
    • Penetration Forecast of Accessories-Thailand
  • Unit Shipment Forecast by Vehicle Segments-Malaysia
    • Total Unit Shipment Forecast-Malaysia
    • Unit Shipment Forecast for Passenger Cars-Malaysia
    • Unit Shipment Forecast for SUVs-Malaysia
    • Unit Shipment Forecast for Pick-ups-Malaysia
  • Unit Shipment Forecast by Vehicle Segments-Indonesia
    • Total Unit Shipment Forecast-Indonesia
    • Unit Shipment Forecast for 4x2-Indonesia
    • Unit Shipment Forecast for 4x2 and 4x4-Indonesia
    • Unit Shipment Forecast for LCGC-Indonesia
  • Unit Shipment Forecast by Vehicle Segments-Thailand
    • Total Unit Shipment Forecast-Thailand
    • Unit Shipment Forecast for Passenger Cars-Thailand
    • Unit Shipment Forecast for Technology Features in SUVs-Thailand
    • Unit Shipment Forecast for Technology Features in Pick-ups-Thailand
  • ASEAN Market-Feature Analysis of Vehicles
    • Analysis of Top 3 Passenger Car Models-Malaysia
    • Analysis of Top 3 SUV Models-Malaysia
    • Analysis of Top 3 Pick-up Models-Malaysia
    • Analysis of Top 3 4x2 Models-Indonesia
    • Analysis of Top 3 4x2 and 4x4 Models-Indonesia
    • Analysis of Top 3 LCGC Models-Indonesia
    • Analysis of Top 3 Passenger Car Models-Thailand
    • Analysis of Top 3 Pick-up Models-Thailand
    • Analysis of Top 3 SUV Models-Thailand
  • Appendix
    • List of Abbreviations

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