Report cover image

Strategic Analysis of Consumer Perception Toward Electric Two-Wheeler Ownership in India, 2024–2030

Publisher Frost & Sullivan
Published Nov 21, 2025
Length 85 Pages
SKU # MC20611191

Description

Consumer perceptions and dealership experiences influence the shift in sustainable mobility in electric two-wheelers and their adoption in India. This study examines the survey in seven states: Gujarat, Maharashtra, Punjab, Rajasthan, Delhi, Chhattisgarh, and Madhya Pradesh.

This survey covered 232 respondents from four target groups: 105 current owners, 78 potential owners, 37 non-interested target groups, and 14 dealers. Feedback from different target groups focused on performance (range, battery reliability, comfort), ownership factors (cost, brand, after-sales service), and adoption barriers, including charging, the impact of rainy seasons on performance, and willingness to pay.

Insights from dealerships included reasons for entering the market, customer perceptions, usage patterns, and challenges in pricing, financing, and insurance. This study also integrates viewpoints from consumers and dealerships, highlighting key enablers and barriers that influence E2W adoption. The findings in this study provide valuable insights for policymakers, OEMs, and dealers, which will strengthen customer trust, enhance dealership support, and develop plans to increase the growth of E2Ws in India.

Table of Contents

85 Pages
  • Research Objectives and Methodology
    • Growth Drivers
    • Growth Restraints
    • Coverage and Sample Size: E2Ws
    • What are the Key Hindrances to the Use of E2Ws? Spontaneous Verbatim Mentions
    • Respondent Profile: E2W End Users
    • Respondents' Preferences
    • Respondents' Hobbies
    • Media Habits: Types of Television Programs Watched
    • Media Habits: Webpages Surfed Online for Personal Use
    • Summary: Communication Routes Through Media Channels to Address E2W Usage Among Target Groups
    • Key Factors for Choosing E2Ws
    • Choice of E2W Under Certain Probable Conditions: Current Owners
    • Who Among the Current E2W Franchise is Most Vulnerable for Switch Out?
    • Perceived Differences Between E2Ws and Petrol-Run 2Ws
    • E2Ws: Perceived Advantages and Disadvantages
    • Overall Satisfaction with Various Aspects of E2Ws
    • E2W Current Usage
    • Auto Financing for E2W Purchases
    • Perception of Auto Financing Availability for E2Ws
    • E2W Battery Usage
    • Perceptions About E2Ws' Battery Life
    • E2W Usage Pattern
    • Importance of Certain Aspects When Buying a New 2W in the Future
    • Association with Different Aspects of E2Ws
    • Feedback on E2W Battery Replacement and Recharging
    • Impact of Rainy Season on E2W Performance
    • Key Factors Considered for Using E2Ws: Potential Users
    • Choice of E2Ws Under Certain Probable Conditions: Potential Owners
    • Potential Users' Willingness to Pay for E2Ws
    • Potential Users' Expectations From E2Ws
    • Key Barriers Against Choosing E2Ws Among the Non-Interested Group
    • Choice of E2Ws Under Certain Probable Conditions: Non-Interested Group
    • Dealership Profile
    • Key Reasons for Taking up an E2W Dealership
    • Dealers' Opinions on Customers' Perspectives on E2Ws
    • What do Customers Perceive as Advantages and Disadvantages? Dealers' Point of View
    • Customers' Opinion on Pricing
    • Customers' Opinion on E2W Insurance Coverage
    • Customers' Opinion on Auto Financing for E2Ws
    • Dealers' Perspective on Key Barriers to Choosing E2Ws
    • Dealers' Perception: Which Version is Better?
    • Additional Feedback on E2W Auto Financing from Dealers: Verbatim Mentions
    • Suggestions for Market Prioritization of E2Ws
    • Growth Opportunity 1: Affordable Mass-Market Electric Two-Wheelers
    • Growth Opportunity 2: Charging and Battery-Swap Infrastructure Expansion
    • Growth Opportunity 3: Flexible Financing and Ownership Models
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
    • The Impact of the Top 3 Strategic Imperatives on Consumer Perception of E2W Ownership in India
    • Growth Opportunities Fuel the Growth Pipeline EngineTM
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us