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Strategic Analysis of Consumer Perception Toward Electric Two-Wheeler Ownership in India, 2024–2030

Publisher Frost & Sullivan
Published Nov 21, 2025
Length 85 Pages
SKU # MC20611191

Description

Consumer perceptions and dealership experiences influence the shift in sustainable mobility in electric two-wheelers and their adoption in India. This study examines the survey in seven states: Gujarat, Maharashtra, Punjab, Rajasthan, Delhi, Chhattisgarh, and Madhya Pradesh.

This survey covered 232 respondents from four target groups: 105 current owners, 78 potential owners, 37 non-interested target groups, and 14 dealers. Feedback from different target groups focused on performance (range, battery reliability, comfort), ownership factors (cost, brand, after-sales service), and adoption barriers, including charging, the impact of rainy seasons on performance, and willingness to pay.

Insights from dealerships included reasons for entering the market, customer perceptions, usage patterns, and challenges in pricing, financing, and insurance. This study also integrates viewpoints from consumers and dealerships, highlighting key enablers and barriers that influence E2W adoption. The findings in this study provide valuable insights for policymakers, OEMs, and dealers, which will strengthen customer trust, enhance dealership support, and develop plans to increase the growth of E2Ws in India.

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85 Pages

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