Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020
Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considerations and preferences.
There is an exceptionally wide range of choices, among both female and male customers, for technologies and features in new vehicles, and OEMs are faced with the challenging task of providing customers with what they want in a new vehicle.
The study seeks to analyze the trends that are impacting the North American and European automotive industries, especially with regard to the difference in preferences between male and female new car buyers. It will highlight the differences on various aspects including vehicle brands, models, prices, and advanced technologies such as electric vehicle systems and future autonomous technologies. The study presents the current global passenger vehicle market scenario with an insight into how certain trends are expected to take shape by 2020.
It is particularly useful to note the differences in customer preferences by gender in terms of body styles and fuel choices for new vehicles. The current trend among new vehicle customers preferring sport utility vehicles (SUVs) is well-known in the automotive industry; and it will be interesting to know how this trend plays out among the users on the ground, even for the size of the SUV. Moreover, with new buyers moving toward petrol engine vehicles in markets that are popular for diesel, it will be interesting to note how this shift affects female and male new vehicle buyers.
Key Issues Addressed
What are the key differences between male and female buyer choices when assessed on a diverse set of parameters including new vehicle design, type, model, technology, features, powertrains, and brands?
How do these choices vary between customers in North America and Europe? What are some of the key differences between male and female new vehicle customer preferences in these regions?
What are the priorities for different vehicle attributes/technologies for new vehicle customers? What is the percentage of new vehicle buyers seeking these technologies?
How flexible are new vehicle customers with regard to exploring new technologies? How does this choice differ between the male and female customers and also among customers in different regions across the world?