Security Competitive Profiles
Airbus Defence & Space is increasingly focused on enhancing its presence in the security market. Its ability to deliver large-scale, complex projects, and its growing portfolio of successfully implemented solutions, means that it is well-positioned in this growth market.
The company’s core strength is in delivering secure communications together with command and control solutions to governments and large private organizations globally.
Airbus has a strong market position in Europe, but it has also seen success in marketing its security solutions in other regions—particularly the Middle East and Asia-Pacific.
Partnerships and the use of local partners will be pivotal in both accessing non-traditional markets and filling security-specific capability gaps in this competitive market.
The company’s historical focus on the military and defence markets means that it is still adjusting to the European reduction in military spending, making a more security-centric business model necessary.
Airbus continues to divest non-core businesses—including its recent plan to divest its non-military communications businesses—to focus on the delivery of military aircraft, satellites, and missile systems.
As the security market grows, Airbus will continue to develop and expand its security- centric business lines to ensure market competitiveness.
About this report
Frost & Sullivan anticipates that Airbus Defence & Space will continue to develop its presence in the international security market, through the delivery of infrastructure security, Big Data, and cyber-led packages. However, proposed divestment of the company’s communication business units (including Cassidian, Signalis, and Atlas Elektronik) also suggests a re-focusing and concentration of the firm’s security-centric offering.
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