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Residential Air Conditioner Growth Opportunities in Southeast Asia

Publisher Frost & Sullivan
Published Dec 15, 2023
SKU # MC18391928

Description

Residential Air Conditioner Growth Opportunities in Southeast Asia



The residential air conditioner market in Southeast Asia (comprising Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) is currently in the growth stage and will expand at a strong CAGR of 7.3% between 2023 and 2028. Increased urbanization and rising awareness about energy-efficient air conditioners is increasing the demand. Poor outdoor air quality, and hot, humid climatic conditions further support this demand growth. While new air conditioners contribute a large percentage of the demand, replacement air conditioners are also seeing fast growth owing to concerns over energy efficiency. The market leaders are Japanese manufacturers who are well challenged by Korean, US, and Chinese competitors.

This report analyzes market trends for the 2021 to 2028 period. The base year is 2023. Indonesia and Vietnam are expected to be the fastest-growing markets while Thailand, Philippines, and Malaysia have high market potential. The focus in the next five years will be the development of innovative models that use green and efficient technologies. Market trends will also evolve, ensuring an intensified focus on sustainability in the air conditioning ecosystem.

Table of Contents

Strategic Imperatives
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Residential Air Conditioner (RAC) Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
Scope of Analysis
Product Segmentation
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
Revenue Forecast
Revenue by Product Type
Revenue and CAGR by Country
Growth Opportunity Analysis: Country Outlook
Market Snapshot—Indonesia
Market Snapshot—Malaysia
Market Snapshot—Singapore
Market Snapshot—Thailand
Market Snapshot—The Philippines
Market Snapshot—Vietnam
Growth Opportunity Universe
Growth Opportunity 1: Energy Efficiency
Growth Opportunity 1: Energy Efficiency
Growth Opportunity 2: Sustainable Cooling
Growth Opportunity 2: Sustainable Cooling
Growth Opportunity 3: Air Purification
Growth Opportunity 3: Air Purification
Growth Opportunity 4: Strategic Partnerships
Growth Opportunity 4: Strategic Partnerships
List of Exhibits
Legal Disclaimer
How Do Licenses Work?
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