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Executive Update on Tesla Motors’ Mobility Strategy

Executive Update on Tesla Motors’ Mobility Strategy

Tesla Motors is positioned to make the highest gains when Autonomous & Electric technology come together to create a mobility solution. Building an ecosystem of Tesla Motors Autonomous EV with Elon Musk’s expertise in online payments (PayPal) and Home Electrification (Powerwall) could be the biggest disruption the automotive industry will see over the coming years. Tesla Motors achieved over 50,000 vehicles unit sales globally, including 30,825 units in North America in 2015, up 58% from 2014. Tesla aims to create a sustainable mode of transportation by challenging the conventional automotive market and achieving 25% gross profitability by 2020. Tesla Motors is expected to leverage electric vehicles’ energy storage to create a more networked disruptive mobility business model.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Tesla Sales
    • Executive Summary-Key Conclusions and Future Outlook
  • Research Scope, Objectives, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
    • Key OEM/Participant Groups Compared in This Study
  • Segmentation
    • Vehicle Segmentation
  • Corporate Strategy
    • Snapshot of Tesla Motors' Global Corporate Strategies
    • Tesla Motors-Future Plans for Success
    • Tesla Energy
    • The Next Gigafactory
    • Tesla Motors-Key Regional Strategies
  • Sales Strategy
    • Snapshot of Tesla Motors' Sales Strategies
    • Tesla Motors-Global Unit Sales
    • Tesla Motors-Model-Wise Global Unit Sales: F&S Scenario (New)
      • Table Tesla Motors' Mobility Strategy: Unit Sales Forecast, Global, 2014-2022
  • Research & Development Strategy
    • Snapshot of Tesla Motors' R&D Strategy
    • Opening up Tesla Patent Wall to Outside World
    • Tesla's Battery Technology Key to Model 3's Price Tag of $35K
      • Table Tesla Motors' Mobility Strategy: Tesla Battery Technology, Global, 2014-2025
  • Product Portfolio Strategy
    • Snapshot of Tesla Motors' Product Portfolio
    • Tesla Motors-Future Brand Positioning and Strategy
    • Tesla-On Road to Volume
    • Exhibit-Model X
  • Services and Solutions Strategy
    • Snapshot of Services and Solutions Strategies
    • Details of Elon Musk's Ecosystem Conception
    • Tesla Annual Service Package
    • Tesla's Leasing and Finance
    • Certified Pre-Owned Tesla
    • Supercharging and Destination Charging
    • Tesla Mobility Solutions
    • Luxe and Tesla-On-Demand Parking
      • Table Tesla Motors' Mobility Strategy: On Demand Parking, US, 2015
  • Technology Strategy
    • Snapshot of Tesla Motors' Technology Strategies
    • Tesla's Recent Updates to its Product Lineup (H2 2014)
    • Tesla to Add New Technologies as Standard Feature in Future
    • Beyond 2020, Tesla to Integrate Fully Autonomous Features As Well
    • Tesla Powertrain Technologies
    • Tesla -Vehicle Platform Strategy
  • Key Conclusions and Future Outlook
    • Key Conclusions-Rationale for Tesla Motors' Success
    • Key Conclusions and Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Abbreviations and Acronyms Used

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