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Competitive Benchmarking of OEM Mobility Strategies

Competitive Benchmarking of OEM Mobility Strategies

The trend of digital disruption is set to revolutionize the automotive industry. The value is shifting from individual consumption to collaborative consumption. OEMs are joining this trend and are looking at alternative sources of revenue. In the short-medium term, they are likely to launch their own mobility services in partnership with mobility start-ups that provide these services. The next major trend is the launching of their own mobility sub-brands, under which all the mobility-related projects will be unified. In the medium-long term, more traction will be seen in terms of launching self-driving cars and connected living solutions.


  • Executive Summary
    • Key Findings
    • Evolution of OEM Capabilities
    • OEM Mobility Strategies—An Overview
    • Why are OEMs Launching Mobility Sub-brands?
    • Comparison of OEMs' Mobility Strategies
    • New Mobility Business Models
    • Comparative Analysis of OEMs' Mobility Initiatives
    • Comparative Analysis of OEMs' Mobility Regional Presence
    • OEM Investments—An Overview
    • OEM Investments—A Snapshot
    • OEM Mobility Capabilities Map
    • Current Trends and Future Outlook
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
  • Comparative Positioning of OEMs' Shared Mobility Business Models
    • Definition of Carsharing
    • OEMs and Carsharing—Region-wise Analysis
    • OEMs and Carsharing—Heatmap
    • OEMs and Carsharing—Strategies
    • Be-driven Business Models—Ridesharing/Taxi Hailing/Shuttle
    • Region-wise Analysis of OEMs' Be-driven Business Models
    • OEMs' Be-driven Initiatives—Next Steps
    • OEMs and Investments in Be-driven Models
    • OEMs' Be-driven Initiatives—Strategies
    • Integrated Mobility
    • OEMs' Integrated Mobility Initiatives
    • OEMs' Integrated Mobility Initiatives—Strategies
    • OEMs Partner with Global Cities for Transportation
    • Smart Parking
    • Region-wise Analysis of OEMs' Smart Parking Initiatives
    • OEMs' Smart Parking Initiatives—Strategies
    • eMobility Solutions
    • OEMs' eMobility Initiatives—Strategies
    • OEMs—Connected Living
    • OEMs—Autonomous Driving Key Initiatives
    • OEMs and the Utilization of Big Data from Mobility Projects
    • OEMs and Usage-based Insurance
  • Mobility Profiles—Daimler
    • Daimler—Mobility Vision
    • Daimler Group Structure and Where Mobility Fits in
    • Moovel GmBH
    • Daimler's Unified Digital Platform
    • Car2Go Profile
    • Daimler's Investment in Ride Hailing Services
    • Daimler Ridesharing and Leasing Projects
    • Daimler's Smart Parking Projects
    • Daimler—Other Mobility Projects
    • Daimler's Car2Share Mobility Sub-brand
    • Mercedes Benz Rent
    • Daimler Corporate Carsharing
    • Mercedes Benz CASE
    • Mercedes Benz Research & Development North America (MBRDNA)
    • Daimler—Autonomous and Connected Living Initiatives
    • Daimler—Past, Present, and Future
    • Daimler—Key Takeaways
  • BMW Group
    • BMW—Mobility Vision
    • BMW Group Structure and Where Mobility Fits in
    • BMW iVentures
    • Role of BMW's VC Arms in Supporting Mobility Initiatives
    • Moovit
    • BMW DriveNow Profile
    • BMW ReachNow
    • BMW and Leasing
    • AlphaCity Profile
    • AlphaElectric Profile
    • BMW and Location-based User Guides
    • BMW Smart Parking Projects—JustPark (ParkatmyHouse)
    • BMW—Technology Investments
    • BMW Ridesharing and Taxi Projects
    • BMW Partnership with OlaCabs
    • BMW—Energy Solutions
    • BMW—Autonomous and Connected Living Initiatives
    • BMW Group—Past, Present, and Future
    • BMW Group—Key Takeaways
  • Volkswagen Group
    • Volkswagen—Mobility Vision
    • Volkswagen Group Structure and Where Mobility Fits in
    • Volkswagen Business Mobility Vision
    • Volkswagen Moia
    • Volkswagen Mobility Services—Carsharing
    • Volkswagen Investments
    • Volkswagen Mobility Services—Rental Services
  • Porsche
    • Volkswagen Group Porsche Digital Lab
  • Audi
    • Audi—Key Mobility Initiatives
    • Audi—Investment in Silvercar
    • Volkswagen—Autonomous and Connected Living Initiatives
    • Volkswagen—Past, Present, and Future
    • Volkswagen—Key Takeaways
  • General Motors
    • General Motors—Mobility Vision
    • General Motors' Structure and Where Mobility Fits in
    • General Motors' Mobility Vision
    • Maven Electric Carsharing
    • General Motors—P2P Carsharing Projects
    • Other Mobility Projects
    • General Motors—Mobility Projects in China
    • General Motors and Lyft Partnership
    • General Motors' Partnership with Uber
    • Role of General Motors' VC Arms in Supporting Mobility Initiatives
    • General Motors—Autonomous and Connected Living Initiatives
    • General Motors—Past, Present, and Future
    • General Motors—Key Takeaways
  • Ford Motor Company
    • Ford Motor Company—Mobility Vision
    • Ford Group Structure and Where Mobility Fits in
    • Ford Smart Mobility LLC
    • Ford—Techstars Mobility Challenge
    • Ford Pass—Unified Digital Platform
    • Ford Motor Company—Carsharing Projects
    • Ford Credit Link—Lease Sharing
    • Ford Motor Company—Smart Parking Projects
    • Ford Motor Company—Dynamic Shuttle and Bikesharing
    • Ford Motor Company Mobility Experiments—A Snapshot
    • Ford Motor Company Mobility Experiments
    • Ford Motor Company Mobility Partnerships
    • Ford Motor Company—Autonomous and Connected Living Initiatives
    • Ford Motor Company—Past, Present, and Future
    • Ford Motor Company—Key Takeaways
  • Toyota Motor Group
    • Toyota Motor Group—Mobility Vision
    • Toyota Motor Group and Where Mobility Fits in
    • Toyota Connected Inc
    • Toyota Motor Group Mobility Service Platform
    • Toyota Motor Group Carsharing and Car Rental Projects
    • Toyota Motor Group—Carsharing Projects
    • Toyota Motor Group—Ride Hailing Projects
    • Toyota Motor Group—Autonomous and Connected Living Initiatives
    • Toyota Motor Group—Past, Present, and Future
    • Toyota Motor Group—Key Takeaways
  • Groupe PSA
    • Groupe PSA—Mobility Vision
    • PSA Peugeot Citroën Group Structure and Where Mobility Fits in
    • Groupe PSA Mobility Vision
    • Groupe PSA and Bollore Partnership
    • Groupe PSA VC Initiative
    • Groupe PSA—Mobility Initiatives
    • Groupe PSA—Autonomous and Connected Living Initiatives
    • Groupe PSA—Past, Present, and Future
    • Groupe PSA—Key Takeaways
  • Jaguar Land Rover
    • Jaguar Land Rover Group Structure
    • Jaguar Land Rover InMotion
    • Jaguar Land Rover InMotion—Current Experiments
    • Jaguar Land Rover—Autonomous and Connected Living Initiatives
    • Jaguar Land Rover—Past, Present, and Future
    • Jaguar Land Rover—Key Takeaways
  • Renault-Nissan
    • Renault-Nissan Alliance—Mobility Projects
    • Renault Groupe—Carsharing Projects
    • Nissan Motor Corp—Carsharing Projects
    • Nissan Intelligent Get and Go Carsharing Service
    • Renault-Nissan—Autonomous and Connected Living Initiatives
    • Renault-Nissan—Past, Present, and Future
    • Renault-Nissan—Key Takeaways
  • Honda Group
    • Honda Group Structure and Mobility Initiatives
    • Honda Group—Autonomous and Connected Living Initiatives
    • Honda Group—Key Takeaways
  • Hyundai Group
    • Hyundai Group Structure
    • Hyundai Group Carsharing—Fuel Cell Mobility Programs
    • Hyundai Group and WaiveCar Partnership
    • Hyundai Group—Autonomous and Connected Living Initiatives
    • Hyundai Group—Key Takeaways
  • Fiat Chrysler Automobiles
    • Fiat Chrysler Automobiles' Group Structure
    • Fiat Chrysler Automobiles' Carsharing Initiatives
    • Fiat Chrysler Automobiles' Enjoy Profile
    • Fiat Chrysler Automobiles—Autonomous and Connected Living Initiatives
    • Fiat Chrysler Automobiles—Key Takeaways
  • Volvo Group
    • Volvo Group Structure
    • Volvo Group Mobility Initiatives
    • Volvo Group Car Rent
    • Lynk & Co—A Volvo and Geely Partnership
    • Volvo Group—Autonomous and Connected Living Initiatives
    • Volvo Group—Key Takeaways
  • Growth Opportunities and Companies to Action
    • Growth Opportunity—Mobility Business Models
    • Strategic Imperatives for Success and Growth
  • Key Conclusions and Recommendations
    • Key Findings
    • Key Conclusions and Future Outlook
    • The Last Word—3 Big Predictions
  • Appendix
    • Abbreviations and Acronyms Used
    • Market Engineering Methodology

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