Category: Advertising
Advertising market research reports by Frost & Sullivan
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Frost Radar™: Demand-Side Platforms, 2025
The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acqu ... Read More
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Ride-hailing Advertising Market, North America, 2024 to 2045
Ride-hailing Advertising Market, North America, 2024 to 2045 Ride-hailing Advertising is Experiencing Transformational Growth due to the Use of AI and Advanced Display Technology This Frost & Sullivan report examines the ride-hailing advertising industry in North America, focusing on both in-app and ... Read More
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Frost Radar™: Supply-Side Platforms, 2024
Frost Radar™: Supply-Side Platforms, 2024 A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimi ... Read More
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Growth Opportunities in the Global Mobile Advertising Market
Growth Opportunities in the Global Mobile Advertising Market A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual ... Read More
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Asia-Pacific Mobile Advertising Growth Opportunities
Asia-Pacific Mobile Advertising Growth Opportunities The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow ... Read More
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