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US Lawn & Garden Growing Media

Publisher Freedonia Group
Published Dec 01, 2022
Length 114 Pages
SKU # FG17845532

Description

US Lawn & Garden Growing Media


The market for lawn and garden growing media – including packaged potting soil, garden soil, topsoil, compost, peat, perlite, and a variety of niche soil mixes and soil amendments – is expected to grow 1.4% per year through 2026 to $1.5 billion from a high 2021 base. In volume terms, demand will moderate significantly, but remain above pre-pandemic levels. Consumers and business owners became more interested in maintaining and improving outdoor spaces, causing demand to spike in 2020 and remain at record levels in 2021. The challenge going forward is to retain those gardeners and produce products that are effective and easy to apply so that that more consumers will consider using growing media, especially higher value versions, in their lawns and gardens.

Inflationary Trends Impact Lawn & Garden Growing Media Spending


Near-term growth rates for many segments will be challenged by an inflationary environment that has fostered price sensitivity. Consumers are looking for value, not just a low cost. In some cases, gains in value terms in 2022 stemmed from price increases more than sales volume gains. However, interest in value-added versions temporarily slipped as customers found the high prices challenging to their budgets. Price increases were also upheld due to shortages from products such as peat moss, which has been challenged by reduced supplies coming from Canada as wet weather in 2022 limited harvest and extraction for the 2023 season, while regulations make expansions slow and challenging.

Return to DIFM Services Impacts Growing Media Sales


Many US consumers have embraced a DIY ethic for lawn and garden projects. The widespread availability of gardening information – both practical advice from experts and inspirational content from social media influencers on TikTok, Instagram, and other outlets – helps to maintain this trend.

However, use of DIFM landscaping services has grown again as consumers return to pre-pandemic habits. This is particularly important with growing media, which is typically applied seasonally as consumers seek to condition their lawns and establish their garden beds or containers. Increasingly, consumers are relegating these seasonal cleanup tasks to professionals who are more efficient and have the skill and knowledge to select the right growing media and apply them properly. Still, that trend has been somewhat counterbalanced by rising inflation, which has led many consumers to economize and cancel some services. Furthermore, the shortage of professional landscape workers has made such services either too expensive or too unreliable for some homeowners.

Product Innovations Continue to Support Value Gains


Market value gains will be bolstered by an ongoing shift in the product mix toward innovative, value-added products. Key value-added growing media types include pre-blended soil mixes that offer improved performance characteristics, such as moisture retention, added fertilizers or pesticides, and the inclusion of soil amendments, and products that feature improved sustainability.

This study analyzes US demand for lawn and garden growing media by end user (consumer, professional), market, application (lawn care, gardens and borders, other), and product type.

Market segments include:
  • residential
  • golf courses
  • government and institutional
  • commercial and industry
  • other, including nurseries, sod farms, and sports venues
Product types include:
  • packaged soil
  • potting soil
  • garden soil
  • topsoil
  • planting mix
  • soil amendments
  • compost
  • sphagnum peat moss
  • perlite
  • humus
  • manure
  • vermiculite
Historical data (2011, 2016, and 2021) and forecasts for 2026 and 2031 are presented for lawn and garden growing media demand in current US dollars (including inflation). Annual data is also provided from 2018 to 2025.

Table of Contents

114 Pages
    • Figure 1-1. Lawn & Garden Growing Media Market Outlook
    • Report Details
    • Study Scope & Product Description
    • Short-Term Trends
    • Historical Market Trends
    • Demand by End User
    • Demand by Application (Lawn Care, Gardens, &Other)
    • Pricing Trends
    • Demographic Trends
    • Urbanization Trends
    • Homeownership Trends
    • Average Lot Size & Outdoor Space Trends
    • Sustainability Trends & Issues
    • Climate & Seasonality
    • Climate Change
    • Urban Green Spaces & Park Investment
    • Local Soil Quality
    • Container Gardening
    • Location of Gardening
    • New Product Development
    • Demand by Product Type
    • Packaged Soil
    • Soil Amendments
    • Demand by Market
    • Residential
    • Golf Courses
    • Government & Institutional
    • Commercial & Industrial
    • Other Markets (Nurseries, Sod Farms, &Sports Venues)
    • Industry Composition
    • Market Share
    • Mergers & Acquisitions
    • Scope
    • Definitions
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Related Studies & Reports
    • Macroeconomic Assumptions
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