Home Improvement Consumer Insights

Consumers have always been concerned about the maintenance and upkeep of their homes, but what that means in terms of motivating factors, frequency, money spent, shopping habits, and who is doing the work does change. The differences in home improvement activity across demographic groups points to which consumers are open to increased spending, which products appeal to them, and what factors motivate their home improvements.

With a focus on “what’s next” and current consumer trends, Home Improvement Consumer Insights 2025 is packed with insights about consumer trends, behavior, and motivations to help building supplies producers, retailers, building contractors, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Home Improvement Consumer Insights 2025 provides actionable and data-driven insights about home improvement viewpoints of American consumers. This report analyzes consumer insights and trends for home improvement in the US, along with related shopping habits and trends in highlighted supply areas. Survey data capture insights in 2024 as well as display historical trends in consumer sentiment. Survey responses in this study reveal consumer sentiment regarding major remodeling activity – including who does the work, where supplies are bought, and factors driving.

Consumer opinion on the topics above is analyzed metrics such as:

Gender

Age Group

Annual Household Income

Urban/Suburban/Rural Location

Type of Housing

Geographic Region

Home Improvement Consumer Insights 2025 is the go-to source for a complete understanding of U.S. consumer trends in home improvement activity and spending. This report combines The Freedonia Group’s extensive monitoring of the construction and consumer markets with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the broader home improvement and construction market.

This report examines the current dynamics of home improvement activity. Consumer demographics, perceptions, motivations, and behavior pertaining to their home and needs therein are examined. These consumer insights are indicative of present and future market opportunities.

Home Improvement Consumer Insights 2025 has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, type of housing, geographic region, and urban/suburban/rural location.