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US Home Gardening Consumer Insights

Publisher Freedonia Group
Published Oct 18, 2024
Length 108 Pages
SKU # FG19249247

Description

US Home Gardening Consumer Insights

Home Gardening Consumer Insights examines consumer insights and trends in the US regarding gardening activity. Survey data display historical trends and consumer sentiment back to 2013, including examination of the pandemic-era for 2020-2022 and the return to “normal” along with the impacts of the recent inflation-driven economy into 2024. Survey responses in this study reveal consumer trends in gardening activity, including doing outdoor gardening and cultivating indoor plants, buying consumables, and owning gardening equipment. Details of what sort of plants consumers are raising, where and why they are gardening, and how they feel about organic processes and the term “plant parents” are also included in this report. Additionally, consumer insights into home ownership and work-from-home trends as well as changes in wellbeing that could affect ability to or interest in doing their own gardening activity. Consumer opinions on the topics above are analyzed by gender, age group, region, household income, and homeownership status.

Table of Contents

108 Pages
  • Introduction
    • Historical Trends
    • Homeownership vs. Rental Rates: Age Groups
    • Homeownership vs. Rental Rates: Annual Household Incomes
    • Owned Land & Property Size
    • Relocation Trends
    • Mental & Physical Health Effects
    • Work-From-Home Trends
    • Engaging in Gardening Activity
    • Ownership & Recent Purchases of Gardening Equipment
    • Purchase of Garden Care Consumables
    • Lawns, Gardens, &Outdoor Space
    • Landscaping Attitudes
    • Landscaping Services Consumer Insights
    • Who Performs Lawn & Garden Work at Home?
    • Consumer Attitudes about Lawn & Garden Care
    • Perceived Time Available To Do Lawn & Garden Maintenance
    • Importance of Organic or Environmentally Friendly Products & Practices
    • Lawn & Garden Consumable Feature Priorities
    • Key Sources of Information About Lawn & Garden Consumables
    • Gardening Activity: Demographic Trends
    • Gardening Equipment Ownership & Recent Purchases: Demographic Trends
    • Purchase of Gardening Consumables: Demographic Trends
    • Location of Gardening
    • Plants in Gardens
    • Organic Gardening
    • Plant Parents
    • Why Garden?
    • Related Studies & Reports
    • Macroeconomic Assumptions

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