US Home & Garden Pesticides

Home & Garden Pesticides

Demand for home and garden pesticides is expected to grow less than 1.0% per year through 2026 to $3.0 billion, with growth coming mainly from increases in average prices. Demand in real terms will decline from high levels in 2020 and 2021 when gardening and landscaping activity surged but will remain above pre-pandemic levels as some of the new customers gained during the pandemic will continue to participate in lawn and gardening activities.

Market value gains and an increase in average prices will be due primarily to a shift in product mix toward higher value products, supported by product development that improves efficacy and ease of use, and greater interest in products that are perceived as being safer, such as biopesticides.

Larger Consumer Base Generates Recurring Demand for Home & Garden Pesticides
The COVID-19 pandemic led to a surge in DIY gardening and lawn care activity as consumers spent a greater amount of time at home and used that time to engage in new hobbies and improve their outdoor spaces. As consumers increasingly revert to pre-pandemic behaviors, some households will cease to engage in these pandemic-related hobbies. However, a number of consumers will continue to manage their own gardening or lawn care maintenance, aided by the continued popularity of hybrid work models that allow consumers more time at home.

Development of Safer Pesticides Key to Boosting Value Gains & Usage
Product development that improves safety while maintaining efficacy will be crucial to gaining additional revenue for home and garden suppliers. While efficacy or ease of use will always be at the forefront of product development, consumers also desire options that they feel comfortable using around their homes and families. Products that use biopesticides or active ingredients that have a better safety profile or face less scrutiny will continue to grow their share of the market. Additionally, products that offer safer ingredients will help drive adoption among holdouts going forward, particularly discerning consumers.

Glyphosate to Be Phased Out of Roundup Consumer Products in 2023
In July 2021, Bayer announced it would phase out the herbicide glyphosate from Roundup products used in the residential lawn and garden market and replace it with a different active ingredient in 2023. Historically, glyphosate has been one of the most popular herbicide active ingredients in home and garden pesticides so this will have a significant impact on the market. With its removal from Roundup products, demand for glyphosate will decline significantly, although it will still find use in some other pesticide brands.

Study Description
This Freedonia industry study analyzes the $2.9 billion US home and garden pesticide industry. It presents historical demand data (2011, 2016, and 2021) and forecasts (2026 and 2031) by product (insecticides, herbicides, fungicides, and other pesticides) and application (household insect control, household insect repellents, other household applications, lawn care, garden care, other lawn and garden applications). Annual data is also provided as well as historical market trends. Demand is provided in US dollar terms. Also provided are demand by formulation and sales by retail distribution channel. Pesticide active ingredient trends are also addressed. The study also evaluates company market share and the competitive strategies of key industry players such as Bayer, SC Johnson, Scotts Miracle-Gro, Spectrum Brands, and Woodstream. Consumer survey data and analysis is also included.
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