US Baked Goods Packaging
Description
Baked Goods Packaging
Through 2025, demand for baked goods packaging is forecast to rise 2.9% per year to $4.4 billion. After an above average increase in demand in 2020 due to the effects of the COVID-19 pandemic, sales growth moderated in 2021 and demand going forward is expected to be in line with historical rates. While market maturity in key applications will limit gains in packaging demand, a number of factors will promote usage, including:
Materials for baked goods packaging comprise:
Products covered in this report are:
Scope of the Report
This report covers the scope, size, and growth of the US market for baked goods packaging for use in retail and foodservice, including key trends in material, product, format, and application segmentation. Historical data are provided for 2010, 2015, and 2020, with forecasts for 2025. Data are provided in current dollar value. Also included is an analysis of the industry key players.
Despite Home Baking Surge, COVID-19 Pandemic Boosted Baked Goods Sales in 2020 & 2021
Despite a steep drop in foodservice baked goods demand and a surge in interest in home baking, baked goods packaging sales overall still rose nearly 6% in 2020 from 2019 levels, boosted by elevated retail purchases of comfort foods such as cakes, pies, pastries, and cookies during the COVID-19 pandemic. In 2021, interest in home baking started to wain as consumers resumed more of their usual routines, boosting sales of convenient baked goods options (e.g., bakery-fresh breads, ready-to-bake frozen pies) and demand for related packaging.
Pouches & Containers Benefit from Consumer Demand for More Convenient Baked Goods
The best growth opportunities in the baked goods packaging market are expected for pouches and rigid containers such as cups, clamshells, and two-piece containers, supported by increasing consumer preference for convenience-oriented products that offer portability, resealability, or portion control. In addition, the ongoing popularity of in-store bakeries will bolster demand for plastic containers, which are favored for their ability to clearly showcase their contents. Two-piece containers will register above average gains based on their widespread use with cakes, pies, and other large baked goods.
Cake, Pie, & Pastry Applications to Experience Above Average Growth
Among applications, cakes, pies, and pastries will continue to gain share of baked goods packaging demand from the more mature bread, cookie, and cracker segments. Cakes, pies, and pastries typically employ larger volumes of packaging than other baked goods because they are more delicate and require greater protection. However, even in more mature applications a shift toward higher value packaging will boost gains in market value.
Above average growth is also expected for packaging used with ethnic baked goods such as tortillas, pita bread, naan, and other flatbreads.
Through 2025, demand for baked goods packaging is forecast to rise 2.9% per year to $4.4 billion. After an above average increase in demand in 2020 due to the effects of the COVID-19 pandemic, sales growth moderated in 2021 and demand going forward is expected to be in line with historical rates. While market maturity in key applications will limit gains in packaging demand, a number of factors will promote usage, including:
- the importance of bread as a staple in most households
- rising interest in more packaging-intensive single-serving options, such as cake and pie slices, individual muffins, and cookie and cracker snack packs
- increasing sales of frozen baked goods, which typically have greater packaging requirements than non-frozen products
- growing use of value-added packaging formats such as stand-up pouches rather than traditional folding cartons
- packaging redesigns and expanding introductions of new baked goods options aimed at drawing the attention of consumers
Materials for baked goods packaging comprise:
- Plastic
Paper and paperboard
Metal, glass, molded fiber, and other materials
Applications covered in this report are:
Bread
Cakes, pies, and pastries
Cookies and crackers
Other baked goods (e.g., rolls, bagels, buns biscuits, muffins, tortillas, pita, naan, other flatbreads)
Products covered in this report are:
- boxes and folding cartons, including corrugated boxes and set-up boxes
clamshells and other rigid containers, including two-piece containers, cans, tubes, and canisters
pouches (e.g., pillow, stand-up, and side seal)
trays and pans
cups and other baked goods packaging, including lidding, wrap, and ties and clips
Scope of the Report
This report covers the scope, size, and growth of the US market for baked goods packaging for use in retail and foodservice, including key trends in material, product, format, and application segmentation. Historical data are provided for 2010, 2015, and 2020, with forecasts for 2025. Data are provided in current dollar value. Also included is an analysis of the industry key players.
Despite Home Baking Surge, COVID-19 Pandemic Boosted Baked Goods Sales in 2020 & 2021
Despite a steep drop in foodservice baked goods demand and a surge in interest in home baking, baked goods packaging sales overall still rose nearly 6% in 2020 from 2019 levels, boosted by elevated retail purchases of comfort foods such as cakes, pies, pastries, and cookies during the COVID-19 pandemic. In 2021, interest in home baking started to wain as consumers resumed more of their usual routines, boosting sales of convenient baked goods options (e.g., bakery-fresh breads, ready-to-bake frozen pies) and demand for related packaging.
Pouches & Containers Benefit from Consumer Demand for More Convenient Baked Goods
The best growth opportunities in the baked goods packaging market are expected for pouches and rigid containers such as cups, clamshells, and two-piece containers, supported by increasing consumer preference for convenience-oriented products that offer portability, resealability, or portion control. In addition, the ongoing popularity of in-store bakeries will bolster demand for plastic containers, which are favored for their ability to clearly showcase their contents. Two-piece containers will register above average gains based on their widespread use with cakes, pies, and other large baked goods.
Cake, Pie, & Pastry Applications to Experience Above Average Growth
Among applications, cakes, pies, and pastries will continue to gain share of baked goods packaging demand from the more mature bread, cookie, and cracker segments. Cakes, pies, and pastries typically employ larger volumes of packaging than other baked goods because they are more delicate and require greater protection. However, even in more mature applications a shift toward higher value packaging will boost gains in market value.
Above average growth is also expected for packaging used with ethnic baked goods such as tortillas, pita bread, naan, and other flatbreads.
Table of Contents
105 Pages
- Figure 1-1 | Baked Goods Packaging Markel
- Report Details
- Study Scope & Product Description
- Impact of COVID-19 Pandemic
- Historical Sales Trends
- Rigid vs. Flexible Packaging
- Material Trends
- Factors Impacting Packaging Demand
- Demand by Application
- Cakes, Pies, &Pastries
- Bread
- Cookies & Crackers
- Other Baked Goods
- Demand by Format
- Shelf-Stable Baked Goods
- Frozen Baked Goods
- Fresh & Refrigerated Baked Goods
- Demand by Product
- Boxes & Cartons
- Bags
- Pouches
- Containers (Clamshells, Two-Piece Containers, Other)
- Trays & Pans
- Other Packaging
- Industry Composition
- Leading Suppliers
- Mergers & Acquisitions
- Scope
- Definitions
- Freedonia Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
Pricing
Currency Rates
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