Growth Factors of Mobile Security Market
In an age where digital devices have become extensions of our identity and workplace, mobile security has emerged as a critical necessity. The global mobile security market, once a niche segment of cybersecurity, has expanded rapidly in response to escalating threats targeting mobile endpoints. According to a comprehensive study by Fortune Business Insights, the mobile security market was valued at USD 34.94 billion in 2019 and is projected to grow to USD 103.45 billion by 2027, with a strong compound annual growth rate (CAGR) of 14.6%. By 2031, the market is expected to soar to USD 178.43 billion.
Increasing Mobile Usage and Security Concerns
The explosive growth in smartphone penetration and the rising dependence on mobile devices for both personal and professional use are the primary forces driving demand for mobile security solutions. Whether it's banking, accessing sensitive corporate files, or controlling smart home devices, mobile phones have become gateways to critical data. This growing reliance has also made them prime targets for cybercriminals, necessitating the deployment of robust security frameworks.
Compounding this issue is the growing trend of Bring Your Own Device (BYOD) policies within organizations, which blur the lines between personal and business use of mobile devices. As employees access enterprise systems using personal devices, organizations face elevated risks of data breaches and compliance violations, pushing them to adopt advanced security solutions such as Enterprise Mobility Management (EMM) and Mobile Threat Management (MTM).
IoT and Expanding Attack Surfaces
Another significant contributor to the rising demand for mobile security is the proliferation of Internet of Things (IoT) devices. These connected devices often communicate via mobile networks, increasing the attack surface exponentially. Securing these interconnected systems is critical, as one compromised device can jeopardize an entire network.
Furthermore, the sophistication of cyberattacks has increased, with mobile-specific threats such as ransomware, phishing, spyware, and fake apps becoming more prevalent. These threats highlight the need for proactive, real-time mobile security solutions that go beyond traditional antivirus software.
Market Segmentation and Technological Adaptation
The mobile security market is broadly segmented by component, operating system, and industry vertical. Solutions in the market include identity and access management, cloud and data security, network and web security, and application security. Services include both professional and managed services, catering to enterprises that require ongoing security support and strategic guidance.
From an operating system perspective, the market covers security solutions across Android, iOS & MacOS, Windows, and other platforms. Given Android’s open ecosystem, it remains a prime focus area for security vendors due to its heightened vulnerability compared to closed systems like iOS.
In terms of industry application, sectors such as Banking, Financial Services and Insurance (BFSI), IT & telecom, healthcare, manufacturing, and government are leading adopters. These industries manage highly sensitive data and are often subject to strict regulatory requirements, making mobile security an operational imperative.
Regional Landscape
Geographically, North America held the largest market share in 2019, accounting for nearly 30% of the global mobile security market. The region’s strong foothold is attributed to early technology adoption, strict data protection regulations, and the presence of several key market players.
However, Asia Pacific is expected to witness the fastest growth due to the increasing smartphone user base, rising cybersecurity awareness, and government-led digitalization efforts in countries such as India and China.
Challenges and Opportunities
Despite its growth trajectory, the market still faces challenges, notably lack of awareness among individual users and small businesses. Many still install unverified applications or access unsafe websites, leaving devices exposed to malware and phishing attacks. Educating end-users remains an essential part of mobile security adoption.
Nonetheless, the increasing need for zero-trust security models, AI-powered threat detection, and cloud-based mobile security platforms presents significant opportunities for market players.
Conclusion
The global mobile security market stands at a pivotal point, with growing cyber threats acting as both a challenge and a catalyst. As mobile devices become more embedded in daily life and business operations, organizations and individuals must prioritize mobile security not just as an IT function, but as a strategic imperative. The future will belong to those who treat mobile security as integral to digital transformation and user trust.
ATTRIBUTE DETAILS
Study Period 2016-2027
Base Year 2019
Forecast Period 2020-2027
Historical Period 2016-2018
Unit Value (USD billion)
By Component Solutions
Identity & Access Management
Data Security & Encryption
Cloud Security
Network Security
Endpoint Security
Web Security
Application Security
Services
Professional Services
Managed Services
By Operating System iOS and MacOS
Android
Windows
Others (Linux, Blackberry, etc.)
By Vertical BFSI
IT & telecom
Healthcare
Manufacturing
Retail
Education
Government
Others (Transport, Logistics, etc.)
By Region North America (The U.S. and Canada)
Europe (The U.K., Germany, France, Scandinavia, and Rest of Europe)
Asia Pacific (Japan, China, South Korea, Australia, Philippines, India and Rest of Asia Pacific)
The Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
Latin America (Brazil, Mexico and Rest of Latin America)
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- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Approach
- 1.3. Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Drivers, Restraints, and Opportunities
- 3.2. Emerging Trends
- 4. Key Insights
- 4.1. Macro and Micro Economic Indicators
- 4.2. Impact of COVID-19
- 4.2.1. Short-term Impact
- 4.2.2. Long-term Impact
- 4.3. Key Industry Developments – In Response to the COVID-19 Impact
- 4.4. Consolidated SWOT Analysis of Key Players
- 4.5. Porter’s Five Force Analysis
- 5. Global Mobile Security Market Analysis, Insights and Forecast, 2016-2027
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecasts
- 5.2.1. By Component (Value)
- 5.2.1.1. Solutions
- 5.2.1.1.1. Identity & Access Management
- 5.2.1.1.2. Data Security & Encryption
- 5.2.1.1.3. Cloud Security
- 5.2.1.1.4. Network Security
- 5.2.1.1.5. Endpoint Security
- 5.2.1.1.6. Web Security
- 5.2.1.1.7. Application Security
- 5.2.1.2. Services
- 5.2.1.2.1. Professional Services
- 5.2.1.2.2. Managed Services
- 5.2.2. By Operating System (Value)
- 5.2.2.1. iOS and macOS
- 5.2.2.2. Android
- 5.2.2.3. Windows
- 5.2.2.4. Others (Linux, Blackberry, etc.)
- 5.2.3. By Vertical (Value)
- 5.2.3.1. BFSI
- 5.2.3.2. IT & telecom
- 5.2.3.3. Healthcare
- 5.2.3.4. Manufacturing
- 5.2.3.5. Retail
- 5.2.3.6. Education
- 5.2.3.7. Government
- 5.2.3.8. Others (Transport, Logistics, etc.)
- 5.2.4. By Geography (Value)
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. Asia Pacific
- 5.2.4.4. Middle East and Africa
- 5.2.4.5. Latin America
- 6. North America Mobile Security Market Analysis, Insights and Forecast, 2016 -2027
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecasts
- 6.2.1. By Component (Value)
- 6.2.1.1. Solutions
- 6.2.1.1.1. Identity & Access Management
- 6.2.1.1.2. Data Security & Encryption
- 6.2.1.1.3. Cloud Security
- 6.2.1.1.4. Network Security
- 6.2.1.1.5. Endpoint Security
- 6.2.1.1.6. Web Security
- 6.2.1.1.7. Application Security
- 6.2.1.2. Services
- 6.2.1.2.1. Professional Services
- 6.2.1.2.2. Managed Services
- 6.2.2. By Operating System (Value)
- 6.2.2.1. iOS and macOS
- 6.2.2.2. Android
- 6.2.2.3. Windows
- 6.2.2.4. Others (Linux, Blackberry, etc.)
- 6.2.3. By Vertical (Value)
- 6.2.3.1. BFSI
- 6.2.3.2. IT & telecom
- 6.2.3.3. Healthcare
- 6.2.3.4. Manufacturing
- 6.2.3.5. Retail
- 6.2.3.6. Education
- 6.2.3.7. Government
- 6.2.3.8. Others (Transport, Logistics, etc.)
- 6.2.4. By Country (Value)
- 6.2.4.1. United States
- 6.2.4.2. Canada
- 7. Europe Mobile Security Market Analysis, Insights and Forecast, 2016-2027
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecasts
- 7.2.1. By Component (Value)
- 7.2.1.1. Solutions
- 7.2.1.1.1. Identity & Access Management
- 7.2.1.1.2. Data Security & Encryption
- 7.2.1.1.3. Cloud Security
- 7.2.1.1.4. Network Security
- 7.2.1.1.5. Endpoint Security
- 7.2.1.1.6. Web Security
- 7.2.1.1.7. Application Security
- 7.2.1.2. Services
- 7.2.1.2.1. Professional Services
- 7.2.1.2.2. Managed Services
- 7.2.2. By Operating System (Value)
- 7.2.2.1. iOS and macOS
- 7.2.2.2. Android
- 7.2.2.3. Windows
- 7.2.2.4. Others (Linux, Blackberry, etc.)
- 7.2.3. By Vertical (Value)
- 7.2.3.1. BFSI
- 7.2.3.2. IT & telecom
- 7.2.3.3. Healthcare
- 7.2.3.4. Manufacturing
- 7.2.3.5. Retail
- 7.2.3.6. Education
- 7.2.3.7. Government
- 7.2.3.8. Others (Transport, Logistics, etc.)
- 7.2.4. By Country (Value)
- 7.2.4.1. The U.K.
- 7.2.4.2. Germany
- 7.2.4.3. France
- 7.2.4.4. Scandinavia
- 7.2.4.5. Rest of Europe
- 8. Asia Pacific Mobile Security Market Analysis, Insights and Forecast, 2016-2027
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecasts
- 8.2.1. By Component (Value)
- 8.2.1.1. Solutions
- 8.2.1.1.1. Identity & Access Management
- 8.2.1.1.2. Data Security & Encryption
- 8.2.1.1.3. Cloud Security
- 8.2.1.1.4. Network Security
- 8.2.1.1.5. Endpoint Security
- 8.2.1.1.6. Web Security
- 8.2.1.1.7. Application Security
- 8.2.1.2. Services
- 8.2.1.2.1. Professional Services
- 8.2.1.2.2. Managed Services
- 8.2.2. By Operating System (Value)
- 8.2.2.1. iOS and macOS
- 8.2.2.2. Android
- 8.2.2.3. Windows
- 8.2.2.4. Others (Linux, Blackberry, etc.)
- 8.2.3. By Vertical (Value)
- 8.2.3.1. BFSI
- 8.2.3.2. IT & telecom
- 8.2.3.3. Healthcare
- 8.2.3.4. Manufacturing
- 8.2.3.5. Retail
- 8.2.3.6. Education
- 8.2.3.7. Government
- 8.2.3.8. Others (Transport, Logistics, etc.)
- 8.2.4. By Country (Value)
- 8.2.4.1. China
- 8.2.4.2. South Korea
- 8.2.4.3. Japan
- 8.2.4.4. Australia
- 8.2.4.5. Philippines
- 8.2.4.6. India
- 8.2.4.7. Rest of Asia Pacific
- 9. Middle East and Africa Mobile Security Market Analysis, Insights and Forecast, 2016-2027
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecasts
- 9.2.1. By Component (Value)
- 9.2.1.1. Solutions
- 9.2.1.1.1. Identity & Access Management
- 9.2.1.1.2. Data Security & Encryption
- 9.2.1.1.3. Cloud Security
- 9.2.1.1.4. Network Security
- 9.2.1.1.5. Endpoint Security
- 9.2.1.1.6. Web Security
- 9.2.1.1.7. Application Security
- 9.2.1.2. Services
- 9.2.1.2.1. Professional Services
- 9.2.1.2.2. Managed Services
- 9.2.2. By Operating System (Value)
- 9.2.2.1. iOS and macOS
- 9.2.2.2. Android
- 9.2.2.3. Windows
- 9.2.2.4. Others (Linux, Blackberry, etc.)
- 9.2.3. By Vertical (Value)
- 9.2.3.1. BFSI
- 9.2.3.2. IT & telecom
- 9.2.3.3. Healthcare
- 9.2.3.4. Manufacturing
- 9.2.3.5. Retail
- 9.2.3.6. Education
- 9.2.3.7. Government
- 9.2.3.8. Others (Transport, Logistics, etc.)
- 9.2.4. By Country (Value)
- 9.2.4.1. GCC
- 9.2.4.2. South Africa
- 9.2.4.3. Rest of Middle East and Africa
- 10. Latin America Mobile Security Market Analysis, Insights and Forecast, 2016-2027
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecasts
- 10.2.1. By Component (Value)
- 10.2.1.1. Solutions
- 10.2.1.1.1. Identity & Access Management
- 10.2.1.1.2. Data Security & Encryption
- 10.2.1.1.3. Cloud Security
- 10.2.1.1.4. Network Security
- 10.2.1.1.5. Endpoint Security
- 10.2.1.1.6. Web Security
- 10.2.1.1.7. Application Security
- 10.2.1.2. Services
- 10.2.1.2.1. Professional Services
- 10.2.1.2.2. Managed Services
- 10.2.2. By Operating System (Value)
- 10.2.2.1. iOS and macOS
- 10.2.2.2. Android
- 10.2.2.3. Windows
- 10.2.2.4. Others (Linux, Blackberry, etc.)
- 10.2.3. By Vertical (Value)
- 10.2.3.1. BFSI
- 10.2.3.2. IT & telecom
- 10.2.3.3. Healthcare
- 10.2.3.4. Manufacturing
- 10.2.3.5. Retail
- 10.2.3.6. Education
- 10.2.3.7. Government
- 10.2.3.8. Others (Transport, Logistics, etc.)
- 10.2.4. By Country (Value)
- 10.2.4.1. Brazil
- 10.2.4.2. Mexico
- 10.2.4.3. Rest of Latin America
- 11. Competition Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Key Technological Developments
- 12. Global Mobile Security Market Share Analysis and Positioning Matrix, 2019
- 13. Company Profiles
- 13.1. Apple, Inc.
- 13.1.1. Overview
- 13.1.2. Description
- 13.1.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.1.4. Recent Developments
- 13.2. AVG Technologies
- 13.2.1. Overview
- 13.2.2. Description
- 13.2.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.2.4. Recent Developments
- 13.3. F – Secure Corporation
- 13.3.1. Overview
- 13.3.2. Description
- 13.3.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.3.4. Recent Developments
- 13.4. Giesecke+Devrient GmbH
- 13.4.1. Overview
- 13.4.2. Description
- 13.4.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.4.4. Recent Developments
- 13.5. Google, Inc.
- 13.5.1. Overview
- 13.5.2. Description
- 13.5.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.5.4. Recent Developments
- 13.6. IBM Corporation
- 13.6.1. Overview
- 13.6.2. Description
- 13.6.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.6.4. Recent Developments
- 13.7. Intel Corporation
- 13.7.1. Overview
- 13.7.2. Description
- 13.7.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.7.4. Recent Developments
- 13.8. Kaspersky Lab
- 13.8.1. Overview
- 13.8.2. Description
- 13.8.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.8.4. Recent Developments
- 13.9. Lookout, Inc.
- 13.9.1. Overview
- 13.9.2. Description
- 13.9.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.9.4. Recent Developments
- 13.10. Microsoft Corporation
- 13.10.1. Overview
- 13.10.2. Description
- 13.10.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.10.4. Recent Developments
- 13.11. NortonLifeLock, Inc.
- 13.11.1. Overview
- 13.11.2. Description
- 13.11.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.11.4. Recent Developments
- 13.12. Oracle Corporation
- 13.12.1. Overview
- 13.12.2. Description
- 13.12.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.12.4. Recent Developments
- 13.13. Symantec Corporation
- 13.13.1. Overview
- 13.13.2. Description
- 13.13.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.13.4. Recent Developments
- 13.14. VMware, Inc.
- 13.14.1. Overview
- 13.14.2. Description
- 13.14.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.14.4. Recent Developments
- 13.15. Zimperium
- 13.15.1. Overview
- 13.15.2. Description
- 13.15.3. Product Portfolio (Data as available in public domain and/or on paid databases)
- 13.15.4. Recent Developments
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