Home Fragrance Market
Description
Home Fragrance Market
Growth Factors of Home Fragrance Market
The global home fragrance market size was valued at USD 23.93 billion in 2023 and is projected to grow from USD 24.73 billion in 2024 to USD 38.41 billion by 2032, exhibiting a CAGR of 5.66% during the forecast period of 2024-2032.
The COVID-19 pandemic spurred better demand for domestic fragrances as consumers sought to decorate their domestic environments through lockdowns. Despite this, the marketplace skilled supply chain disruptions and production delays affect availability and pricing, impeding the home fragrance market growth.
The Home Fragrance Market is driven by growing client interest in domestic aesthetics, growing disposable earnings, and a preference for premium scents. Innovations in fragrance transport and developments in home décor also boost marketplace call for.
Non-artificial and green materials have grown incredible trends in the domestic fragrance market. Consumers are now looking for merchandise that can be loose from risky chemical contents and is environmentally friendly, which has boosted the home fragrance market share internationally. Natural products, including vegetable oils, plant extracts, and waxes, are preferred due to their non-artificial odour and eco-friendly nature. Also, brands ensure that they ethically gather their components and packaging to appeal to customers with an excessive sustainability awareness. So, natural and sustainable choices symbolise a relatively new recognition of the imperative of correct intake and salubrious residing areas.
Comprehensive Analysis of Home Fragrance Market
The home fragrance market is segmented by product type and distribution channel. Products include candles, room sprays, reed diffusers, critical oils, and incense sticks, with candles on the market due to their extensive use in traditional practices and as a famous home fragrance. Room sprays are also anticipated to grow considerably due to their comfort and fragrances. Regarding distribution, offline channels dominate the market because of their wide variety of products, and direct clients get entry. However, online incomes are poised for vast growth, driven by the growing use of smartphones and the benefits they offer to busy purchasers.
The North America region led the home fragrance market by benefitting a size of USD 8.49 billion in 2023 due to the growing patron demand for housing centres in international locations such as the U.S., Canada, and Mexico.
The leading players in the home fragrance market significantly shape its growth trajectory and set industry standards. These key players, including The Procter & Gamble Company (U.S.), The 3M Company (U.S.), S. C. Johnson & Son, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), Newell Brands (U.S.), Circle E Candles (U.S.), Esteban Paris (France), Broken Top Candle Company (U.S.), Bridgewater Candle Company (U.S.), and The Copenhagen Candle Company LTD (U.K.), contribute to a competitive landscape, driving innovation and market advancement.
In October 2022, Antica Farmacista, which specialises in its reed diffusers and different freshening answers, added a contemporary package: 250 ml Home Ambiance Diffuser, a nickel-plated tray designed for the 250 ml diffuser, in addition to a 9 oz—hexagonal Candle.
Segmentation Table
ATTRIBUTE DETAILS
Study Period 2019-2032
Base Year 2023
Estimated Year 2024
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 5.66% from 2024 to 2032
Unit Value (USD Billion)
Segmentation By Product Type
- Candles
- Room Sprays
- Reed Diffuser
- Essential Oils
- Incense Sticks
By Distribution Channel
- Online
- Offline
By Geography
- North America (By Product Type, Distribution Channel, and Country)
- U.S. (By Product Type)
- Canada (By Product Type)
- Mexico (By Product Type)
- U.K. (By Product Type)
- Germany (By Product Type)
- France (By Product Type)
- Italy (By Product Type)
- Spain (By Product Type)
- Rest of Europe (By Product Type)
- Japan (By Product Type)
- China (By Product Type)
- India (By Product Type)
- Australia (By Product Type)
- Rest of Asia- Pacific (By Product Type)
- Brazil (By Product Type)
- Argentina (By Product Type)
- Colombia (By Product Type)
- Peru (By Product Type)
- Chile (By Product Type)
- Rest of South America (By Product Type)
- South Africa (By Product Type)
- UAE (By Product Type)
- Rest of the Middle East & Africa (By Product Type)
Table of Contents
160 Pages
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview of the Parent/Related Markets
- 4.2. Industry SWOT Analysis
- 4.3. Supply Chain and Regulatory Analysis
- 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 5. Global Home Fragrance Market Analysis, Insights, and Forecast, 2024-2032
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Product Type (Value)
- 5.2.1.1. Candles
- 5.2.1.2. Room Sprays
- 5.2.1.3. Reed Diffusers
- 5.2.1.4. Essential Oils
- 5.2.1.5. Incense Sticks
- 5.2.2. By Distribution Channel(Value)
- 5.2.2.1. Online
- 5.2.2.2. Offline
- 5.2.3. By Region (Value)
- 5.2.3.1. North America
- 5.2.3.2. Europe
- 5.2.3.3. Asia Pacific
- 5.2.3.4. South America
- 5.2.3.5. Middle East & Africa
- 6. North America Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Product Type (Value)
- 6.2.1.1. Candles
- 6.2.1.2. Room Sprays
- 6.2.1.3. Reed Diffusers
- 6.2.1.4. Essential Oils
- 6.2.1.5. Incense Sticks
- 6.2.2. By Distribution Channel(Value)
- 6.2.2.1. Online
- 6.2.2.2. Offline
- 6.2.3. By Country (Value)
- 6.2.3.1. U.S.
- 6.2.3.1.1. By Product Type (Value)
- 6.2.3.1.1.1. Candles
- 6.2.3.1.1.2. Room Sprays
- 6.2.3.1.1.3. Reed Diffusers
- 6.2.3.1.1.4. Essential Oils
- 6.2.3.1.1.5. Incense Sticks
- 6.2.3.2. Canada
- 6.2.3.2.1. By Product Type (Value)
- 6.2.3.2.1.1. Candles
- 6.2.3.2.1.2. Room Sprays
- 6.2.3.2.1.3. Reed Diffusers
- 6.2.3.2.1.4. Essential Oils
- 6.2.3.2.1.5. Incense Sticks
- 6.2.3.3. Mexico
- 6.2.3.3.1. By Product Type (Value)
- 6.2.3.3.1.1. Candles
- 6.2.3.3.1.2. Room Sprays
- 6.2.3.3.1.3. Reed Diffusers
- 6.2.3.3.1.4. Essential Oils
- 6.2.3.3.1.5. Incense Sticks
- 7. Europe Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Product Type (Value)
- 7.2.1.1. Candles
- 7.2.1.2. Room Sprays
- 7.2.1.3. Reed Diffusers
- 7.2.1.4. Essential Oils
- 7.2.1.5. Incense Sticks
- 7.2.2. By Distribution Channel(Value)
- 7.2.2.1. Online
- 7.2.2.2. Offline
- 7.2.3. By Country (Value)
- 7.2.3.1. Germany
- 7.2.3.1.1. By Product Type (Value)
- 7.2.3.1.1.1. Candles
- 7.2.3.1.1.2. Room Sprays
- 7.2.3.1.1.3. Reed Diffusers
- 7.2.3.1.1.4. Essential Oils
- 7.2.3.1.1.5. Incense Sticks
- 7.2.3.2. France
- 7.2.3.2.1. By Product Type (Value)
- 7.2.3.2.1.1. Candles
- 7.2.3.2.1.2. Room Sprays
- 7.2.3.2.1.3. Reed Diffusers
- 7.2.3.2.1.4. Essential Oils
- 7.2.3.2.1.5. Incense Sticks
- 7.2.3.3. Italy
- 7.2.3.3.1. By Product Type (Value)
- 7.2.3.3.1.1. Candles
- 7.2.3.3.1.2. Room Sprays
- 7.2.3.3.1.3. Reed Diffusers
- 7.2.3.3.1.4. Essential Oils
- 7.2.3.3.1.5. Incense Sticks
- 7.2.3.4. Spain
- 7.2.3.4.1. By Product Type (Value)
- 7.2.3.4.1.1. Candles
- 7.2.3.4.1.2. Room Sprays
- 7.2.3.4.1.3. Reed Diffusers
- 7.2.3.4.1.4. Essential Oils
- 7.2.3.4.1.5. Incense Sticks
- 7.2.3.5. U.K.
- 7.2.3.5.1. By Product Type (Value)
- 7.2.3.5.1.1. Candles
- 7.2.3.5.1.2. Room Sprays
- 7.2.3.5.1.3. Reed Diffusers
- 7.2.3.5.1.4. Essential Oils
- 7.2.3.5.1.5. Incense Sticks
- 7.2.3.6. Rest of Europe
- 7.2.3.6.1. By Product Type (Value)
- 7.2.3.6.1.1. Candles
- 7.2.3.6.1.2. Room Sprays
- 7.2.3.6.1.3. Reed Diffusers
- 7.2.3.6.1.4. Essential Oils
- 7.2.3.6.1.5. Incense Sticks
- 8. Asia-Pacific Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Product Type (Value)
- 8.2.1.1. Candles
- 8.2.1.2. Room Sprays
- 8.2.1.3. Reed Diffusers
- 8.2.1.4. Essential Oils
- 8.2.1.5. Incense Sticks
- 8.2.2. By Distribution Channel(Value)
- 8.2.2.1. Online
- 8.2.2.2. Offline
- 8.2.3. By Country (Value)
- 8.2.3.1. China
- 8.2.3.1.1. By Product Type (Value)
- 8.2.3.1.1.1. Candles
- 8.2.3.1.1.2. Room Sprays
- 8.2.3.1.1.3. Reed Diffusers
- 8.2.3.1.1.4. Essential Oils
- 8.2.3.1.1.5. Incense Sticks
- 8.2.3.2. India
- 8.2.3.2.1. By Product Type (Value)
- 8.2.3.2.1.1. Candles
- 8.2.3.2.1.2. Room Sprays
- 8.2.3.2.1.3. Reed Diffusers
- 8.2.3.2.1.4. Essential Oils
- 8.2.3.2.1.5. Incense Sticks
- 8.2.3.3. Japan
- 8.2.3.3.1. By Product Type (Value)
- 8.2.3.3.1.1. Candles
- 8.2.3.3.1.2. Room Sprays
- 8.2.3.3.1.3. Reed Diffusers
- 8.2.3.3.1.4. Essential Oils
- 8.2.3.3.1.5. Incense Sticks
- 8.2.3.4. Australia
- 8.2.3.4.1. By Product Type (Value)
- 8.2.3.4.1.1. Candles
- 8.2.3.4.1.2. Room Sprays
- 8.2.3.4.1.3. Reed Diffusers
- 8.2.3.4.1.4. Essential Oils
- 8.2.3.4.1.5. Incense Sticks
- 8.2.3.5. Rest of Asia-Pacific
- 8.2.3.5.1. By Product Type (Value)
- 8.2.3.5.1.1. Candles
- 8.2.3.5.1.2. Room Sprays
- 8.2.3.5.1.3. Reed Diffusers
- 8.2.3.5.1.4. Essential Oils
- 8.2.3.5.1.5. Incense Sticks
- 9. South America Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.3. Market Size Estimates and Forecast
- 9.3.1. By Product Type (Value)
- 9.3.1.1. Candles
- 9.3.1.2. Room Sprays
- 9.3.1.3. Reed Diffusers
- 9.3.1.4. Essential Oils
- 9.3.1.5. Incense Sticks
- 9.3.2. By Distribution Channel(Value)
- 9.3.2.1. Online
- 9.3.2.2. Offline
- 9.4. By Country (Value)
- 9.4.1.
- 9.4.1.1. Brazil
- 9.4.1.1.1. By Product Type (Value)
- 9.4.1.1.1.1. Candles
- 9.4.1.1.1.2. Room Sprays
- 9.4.1.1.1.3. Reed Diffusers
- 9.4.1.1.1.4. Essential Oils
- 9.4.1.1.1.5. Incense Sticks
- 9.4.1.2. Argentina
- 9.4.1.2.1. By Product Type (Value)
- 9.4.1.2.1.1. Candles
- 9.4.1.2.1.2. Room Sprays
- 9.4.1.2.1.3. Reed Diffusers
- 9.4.1.2.1.4. Essential Oils
- 9.4.1.2.1.5. Incense Sticks
- 9.4.1.3. Colombia
- 9.4.1.3.1. By Product Type (Value)
- 9.4.1.3.1.1. Candles
- 9.4.1.3.1.2. Room Sprays
- 9.4.1.3.1.3. Reed Diffusers
- 9.4.1.3.1.4. Essential Oils
- 9.4.1.3.1.5. Incense Sticks
- 9.4.1.4. Peru
- 9.4.1.4.1. By Product Type (Value)
- 9.4.1.4.1.1. Candles
- 9.4.1.4.1.2. Room Sprays
- 9.4.1.4.1.3. Reed Diffusers
- 9.4.1.4.1.4. Essential Oils
- 9.4.1.4.1.5. Incense Sticks
- 9.4.1.5. Chile
- 9.4.1.5.1. By Product Type (Value)
- 9.4.1.5.1.1. Candles
- 9.4.1.5.1.2. Room Sprays
- 9.4.1.5.1.3. Reed Diffusers
- 9.4.1.5.1.4. Essential Oils
- 9.4.1.5.1.5. Incense Sticks
- 9.4.1.6. Rest of South America
- 9.4.1.6.1. By Product Type (Value)
- 9.4.1.6.1.1. Candles
- 9.4.1.6.1.2. Room Sprays
- 9.4.1.6.1.3. Reed Diffusers
- 9.4.1.6.1.4. Essential Oils
- 9.4.1.6.1.5. Incense Sticks
- 10. Middle East & Africa Home Fragrance Market Analysis, Insights and Forecast, 2024-2032
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Product Type (Value)
- 10.2.1.1. Candles
- 10.2.1.2. Room Sprays
- 10.2.1.3. Reed Diffusers
- 10.2.1.4. Essential Oils
- 10.2.1.5. Incense Sticks
- 10.2.2. By Distribution Channel(Value)
- 10.2.2.1. Online
- 10.2.2.2. Offline
- 10.2.3. By Country (Value)
- 10.2.3.1. South Africa
- 10.2.3.1.1. By Product Type (Value)
- 10.2.3.1.1.1. Candles
- 10.2.3.1.1.2. Room Sprays
- 10.2.3.1.1.3. Reed Diffusers
- 10.2.3.1.1.4. Essential Oils
- 10.2.3.1.1.5. Incense Sticks
- 10.2.3.2. UAE
- 10.2.3.2.1. By Product Type (Value)
- 10.2.3.2.1.1. Candles
- 10.2.3.2.1.2. Room Sprays
- 10.2.3.2.1.3. Reed Diffusers
- 10.2.3.2.1.4. Essential Oils
- 10.2.3.2.1.5. Incense Sticks
- 10.2.3.3. Rest of Middle East & Africa
- 10.2.3.3.1. By Product Type (Value)
- 10.2.3.3.1.1. Candles
- 10.2.3.3.1.2. Room Sprays
- 10.2.3.3.1.3. Reed Diffusers
- 10.2.3.3.1.4. Essential Oils
- 10.2.3.3.1.5. Incense Sticks
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Home Fragrance Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2023
- 12. Company Profiles
- 12.1. The Procter & Gamble Company (U.S.)
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. The 3M Company (Saint Paul, Minnesota, USA)
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. S. C. Johnson & Son, Inc. ( Racine, Wisconsin, USA)
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. 4 Reckitt Benckiser Group plc (Slough, UK)
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Newell Brands (Atlanta, Georgia, USA)
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Circle E Candles (Houston, USA)
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Esteban Paris (France)
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Broken Top Candle Company (Oregon, USA)
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Bridgewater Candle Company (South Carolina, USA)
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. The Copenhagen Candle Company LTD (HA, United Kingdom)
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 13. Appendix
Pricing
Currency Rates
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