Growth Factors of Hair Removal Products Market
The global hair removal products market is undergoing a significant transformation, fueled by the rising demand for advanced personal grooming solutions, changing beauty standards, and technological innovations. According to market analysis, the Hair Removal Products Market was valued at USD 4.01 billion in 2019 and is projected to grow to USD 6.87 billion by 2032, reflecting a steady CAGR of 5.36% during the forecast period. This growth trajectory is underpinned by increasing consumer awareness of hygiene and aesthetics, coupled with the accessibility of modern hair removal tools and products.
Hair removal products have evolved from traditional razors and waxing kits to sophisticated, technology-driven solutions such as Intense Pulsed Light (IPL) devices. These modern alternatives offer pain-free and long-lasting results, attracting a broad demographic of consumers seeking both convenience and effectiveness. The product landscape today includes depilatory creams, electronic trimmers, wax strips, epilators, and laser-based devices that cater to varying user needs and skin types.
Growing Demand for Grooming and Personal Hygiene
The emphasis on physical appearance and personal hygiene is a primary growth driver in the global hair removal products market. Consumers across all age groups and genders are showing a growing preference for regular grooming as part of their lifestyle. Social media influence, celebrity endorsements, and beauty influencers are also shaping consumer attitudes toward hair removal. A particularly strong surge in demand is seen among the younger generation, who view grooming as essential to self-care and social engagement.
This rising awareness is not limited to developed regions. In fact, emerging markets such as Asia-Pacific and Latin America are experiencing rapid demand due to rising disposable incomes, increasing urbanization, and greater exposure to global beauty trends. Consumers in these regions are increasingly adopting advanced hair removal techniques as part of routine personal care.
Women Continue to Lead the Consumer Segment
Women remain the largest consumer group in the hair removal products industry. Hair removal solutions specifically designed for women—including sensitive skin formulations and ergonomically shaped devices—have dominated the product development strategies of key manufacturers. However, the male grooming segment is witnessing impressive momentum, as the idea of male personal care gains social acceptance. Beard styling, body grooming, and overall hygiene have led to a notable increase in men seeking specialized hair removal products.
Regional Market Dynamics
Europe currently leads the global hair removal products market, accounting for more than 36% of the total share in 2022. High lifestyle standards, frequent product launches, and the prevalence of professional salons have supported this dominance. North America follows closely, with strong demand from the United States. It is projected that the North American market will reach USD 813.69 million by 2032.
Asia Pacific is anticipated to be the fastest-growing region during the forecast period. Factors such as a large youth population, growing working women demographics, and increased brand penetration are contributing to regional expansion. Rising e-commerce activity in India and China is also boosting product accessibility and sales volume.
Product Innovation and E-Commerce Revolution
Technological advancements are significantly shaping the hair removal products market. Devices using IPL and laser technology have emerged as preferred alternatives to traditional hair removal methods. These devices offer salon-quality results at home, improving user satisfaction. Additionally, many manufacturers are incorporating AI and skin-sensing technologies to enhance safety and customization.
The boom in e-commerce has been a game-changer for the hair removal market. Online platforms allow consumers to access a wider variety of products and brands, along with educational content and user reviews. Subscription-based models and product bundling strategies are also gaining popularity.
Competitive Landscape
Leading players in the hair removal products market include Hologic Inc., Koninklijke Philips N.V., Braun GmbH, Bosidin, and several other regional and global brands. These companies are focused on developing efficient, skin-friendly, and ergonomic solutions that enhance user experience. Innovation, branding, and pricing strategies remain central to their competitive positioning.With consumer preferences evolving and technological innovation accelerating, the hair removal products market is poised for continuous growth and diversification across the globe.
ATTRIBUTE DETAILS
Study Period 2016-2027
Base Year 2019
Forecast Period 2020-2027
Historical Period 2016-2018
Unit Value (USD Billion)
Segmentation By Product
Creams
Ready to Use Wax Strips
Electronic Devices
Razors
By Gender
Men
Women
By End-User
Dermatology Clinics
Beauty Clinics
By Geography
North America (U.S. and Canada)
Europe (U.K., Germany, France, Italy, Spain, and Rest of Europe)
Asia-Pacific (Japan, China, India, Australia, South Korea, and Rest of Asia- Pacific)
South America (Brazil, Argentina, and Rest of South America)
Middle East & Africa (South Africa, UAE, Saudi Arabia, and Rest of the Middle East & Africa)
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- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Market Drivers
- 3.2. Market Restraints
- 3.3. Market Opportunities
- 3.4. Emerging Trends
- 4. Key Insights
- 4.1. Overview of the Parent/Related Markets
- 4.2. Industry SWOT Analysis
- 4.3. Supply Chain and Regulatory Analysis
- 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
- 5. Global Hair Removal Products Market Analysis, Insights and Forecast, 2016-2027
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecast
- 5.2.1. By Product (Value)
- 5.2.1.1. Creams
- 5.2.1.2. Ready to Use Wax Strips
- 5.2.1.3. Electronic Devices
- 5.2.1.4. Razors
- 5.2.2. By Gender(Value)
- 5.2.2.1. Men
- 5.2.2.2. Women
- 5.2.3. By End-User(Value)
- 5.2.3.1. Dermatology Clinics
- 5.2.3.2. Beauty Clinics
- 5.2.4. By Region (Value)
- 5.2.4.1. North America
- 5.2.4.2. Europe
- 5.2.4.3. Asia Pacific
- 5.2.4.4. South America
- 5.2.4.5. Middle East & Africa
- 6. North America Hair Removal Products Market Analysis, Insights and Forecast, 2016-2027
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecast
- 6.2.1. By Product (Value)
- 6.2.1.1. Creams
- 6.2.1.2. Ready to Use Wax Strips
- 6.2.1.3. Electronic Devices
- 6.2.1.4. Razors
- 6.2.2. By Gender(Value)
- 6.2.2.1. Men
- 6.2.2.2. Women
- 6.2.3. By End-User(Value)
- 6.2.3.1. Dermatology Clinics
- 6.2.3.2. Beauty Clinics
- 6.2.4. By Country (Value)
- 6.2.4.1. U.S
- 6.2.4.1.1. By Product
- 6.2.4.2. Canada
- 6.2.4.2.1. By Product
- 6.2.4.3. Mexico
- 6.2.4.3.1. By Product
- 7. Europe Hair Removal Products Market Analysis, Insights and Forecast, 2016-2027
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecast
- 7.2.1. By Product (Value)
- 7.2.1.1. Creams
- 7.2.1.2. Ready to Use Wax Strips
- 7.2.1.3. Electronic Devices
- 7.2.1.4. Razors
- 7.2.2. By Gender(Value)
- 7.2.2.1. Men
- 7.2.2.2. Women
- 7.2.3. By End-User(Value)
- 7.2.3.1. Dermatology Clinics
- 7.2.3.2. Beauty Clinics
- 7.2.4. By Country (Value)
- 7.2.4.1. U.K.
- 7.2.4.1.1. By Product
- 7.2.4.2. France
- 7.2.4.2.1. By Product
- 7.2.4.3. Italy
- 7.2.4.3.1. By Product
- 7.2.4.4. Spain
- 7.2.4.4.1. By Product
- 7.2.4.5. Germany
- 7.2.4.5.1. By Product
- 7.2.4.6. Russia
- 7.2.4.6.1. By Product
- 7.2.4.7. Rest of Europe
- 7.2.4.7.1. By Product
- 8. Asia-Pacific Hair Removal Products Market Analysis, Insights and Forecast, 2016-2027
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecast
- 8.2.1. By Product (Value)
- 8.2.1.1. Creams
- 8.2.1.2. Ready to Use Wax Strips
- 8.2.1.3. Electronic Devices
- 8.2.1.4. Razors
- 8.2.2. By Gender(Value)
- 8.2.2.1. Men
- 8.2.2.2. Women
- 8.2.3. By End-User(Value)
- 8.2.3.1. Dermatology Clinics
- 8.2.3.2. Beauty Clinics
- 8.2.4. By Country (Value)
- 8.2.4.1. China
- 8.2.4.1.1. By Product
- 8.2.4.2. India
- 8.2.4.2.1. By Product
- 8.2.4.3. Japan
- 8.2.4.3.1. By Product
- 8.2.4.4. Australia
- 8.2.4.4.1. By Product
- 8.2.4.5. Rest of Asia-Pacific
- 8.2.4.5.1. By Product
- 9. South America Hair Removal Products Market Analysis, Insights and Forecast, 2016-2027
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecast
- 9.2.1. By Product (Value)
- 9.2.1.1. Creams
- 9.2.1.2. Ready to Use Wax Strips
- 9.2.1.3. Electronic Devices
- 9.2.1.4. Razors
- 9.2.2. By Gender(Value)
- 9.2.2.1. Men
- 9.2.2.2. Women
- 9.2.3. By End-User(Value)
- 9.2.3.1. Dermatology Clinics
- 9.2.3.2. Beauty Clinics
- 9.2.4. By Country (Value)
- 9.2.4.1. Brazil
- 9.2.4.1.1. By Product
- 9.2.4.2. Argentina
- 9.2.4.2.1. By Product
- 9.2.4.3. Rest of South America
- 9.2.4.3.1. By Product
- 10. Middle East & Africa Hair Removal Products Market Analysis, Insights and Forecast, 2016-2027
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecast
- 10.2.1. By Product (Value)
- 10.2.1.1. Creams
- 10.2.1.2. Ready to Use Wax Strips
- 10.2.1.3. Electronic Devices
- 10.2.1.4. Razors
- 10.2.2. By Gender(Value)
- 10.2.2.1. Men
- 10.2.2.2. Women
- 10.2.3. By End-User(Value)
- 10.2.3.1. Dermatology Clinics
- 10.2.3.2. Beauty Clinics
- 10.2.4. By Country (Value)
- 10.2.4.1. South Africa
- 10.2.4.1.1. By Product
- 10.2.4.2. UAE
- 10.2.4.2.1. By Product
- 10.2.4.3. Saudi Arabia
- 10.2.4.3.1. By Product
- 10.2.4.4. Rest of Middle East & Africa
- 10.2.4.4.1. By Product
- 11. Competitive Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 11.2. Global Hair Removal Products Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2019
- 12. Company Profiles
- 12.1. Samsung Electronics Co.,Ltd
- 12.1.1. Overview
- 12.1.2. Description
- 12.1.3. Product Portfolio
- 12.1.4. Financials (Data as available in public domain and/or on paid databases)
- 12.1.5. Recent Developments
- 12.2. Cynosure, LLC. (Westford, MA, USA)
- 12.2.1. Overview
- 12.2.2. Description
- 12.2.3. Product Portfolio
- 12.2.4. Financials (Data as available in public domain and/or on paid databases)
- 12.2.5. Recent Developments
- 12.3. Solta Medical, Inc (Bothell, Washington, USA)
- 12.3.1. Overview
- 12.3.2. Description
- 12.3.3. Product Portfolio
- 12.3.4. Financials (Data as available in public domain and/or on paid databases)
- 12.3.5. Recent Developments
- 12.4. Lumenis (Yokne'am Ilit, Tsafon,Israel)
- 12.4.1. Overview
- 12.4.2. Description
- 12.4.3. Product Portfolio
- 12.4.4. Financials (Data as available in public domain and/or on paid databases)
- 12.4.5. Recent Developments
- 12.5. Alma Lasers International (Israel)
- 12.5.1. Overview
- 12.5.2. Description
- 12.5.3. Product Portfolio
- 12.5.4. Financials (Data as available in public domain and/or on paid databases)
- 12.5.5. Recent Developments
- 12.6. Candela Corporation (Wayland, Massachusetts, USA
- 12.6.1. Overview
- 12.6.2. Description
- 12.6.3. Product Portfolio
- 12.6.4. Financials (Data as available in public domain and/or on paid databases)
- 12.6.5. Recent Developments
- 12.7. Venus Concept (Toronto, Ontario, Canada)
- 12.7.1. Overview
- 12.7.2. Description
- 12.7.3. Product Portfolio
- 12.7.4. Financials (Data as available in public domain and/or on paid databases)
- 12.7.5. Recent Developments
- 12.8. Hologic, Inc (Marlborough, MA, USA)
- 12.8.1. Overview
- 12.8.2. Description
- 12.8.3. Product Portfolio
- 12.8.4. Financials (Data as available in public domain and/or on paid databases)
- 12.8.5. Recent Developments
- 12.9. Braun GmbH (Germany)
- 12.9.1. Overview
- 12.9.2. Description
- 12.9.3. Product Portfolio
- 12.9.4. Financials (Data as available in public domain and/or on paid databases)
- 12.9.5. Recent Developments
- 12.10. Koninklijke Philips N.V., (Amsterdam, Netherlands)
- 12.10.1. Overview
- 12.10.2. Description
- 12.10.3. Product Portfolio
- 12.10.4. Financials (Data as available in public domain and/or on paid databases)
- 12.10.5. Recent Developments
- 12.11. Samsung Electronics Co Ltd (Seoul, South Korea.)
- 12.11.1. Overview
- 12.11.2. Description
- 12.11.3. Product Portfolio
- 12.11.4. Financials (Data as available in public domain and/or on paid databases)
- 12.11.5. Recent Developments
- 13. Appendix
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