Growth Factors of Event Management Software Market
The event management software (EMS) market is experiencing significant growth, driven by the increasing digital transformation of the events industry. As businesses, organizations, and event planners seek efficient, data-driven solutions, EMS platforms have become essential in streamlining event planning, execution, and analysis. According to recent reports, the market is projected to reach $28.13 billion by 2031, with a strong compound annual growth rate (CAGR).
Key Drivers of Growth
1. Automation & Efficiency
One of the main reasons for the rapid adoption of EMS solutions is automation. These platforms reduce manual tasks, such as ticketing, scheduling, and attendee management, allowing event organizers to focus on strategic planning and audience engagement.
2. Cloud-Based Solutions
Cloud-based event management software is becoming increasingly popular due to its scalability, flexibility, and cost-effectiveness. It enables real-time collaboration, remote access, and seamless integration with other digital tools like customer relationship management (CRM) software and marketing platforms.
3. Data-Driven Decision Making
The ability to collect and analyze event data is another major factor fueling market growth. EMS solutions provide actionable insights through analytics, helping organizations optimize event strategies, improve attendee experiences, and measure return on investment (ROI).
4. Social Media & Digital Marketing Integration
Social media plays a crucial role in event promotion and engagement. Many EMS solutions now offer built-in marketing tools, allowing organizers to leverage platforms like LinkedIn, Twitter, and Instagram for targeted outreach, audience segmentation, and real-time engagement.
Market Challenges
Despite its promising growth, the event management software market faces some challenges:
High Costs & Complex Integrations
While EMS platforms offer significant advantages, their implementation can be costly, particularly for small and medium-sized businesses (SMBs). Additionally, integrating these solutions with existing business systems can be complex and time-consuming.
Data Security & Privacy Concerns
With increasing reliance on digital solutions, data security remains a concern. Event organizers must ensure that sensitive attendee information is protected, adhering to data privacy regulations like GDPR and CCPA.
Customization & User Experience
Every event has unique requirements, and not all EMS platforms offer the level of customization needed. Some users may find existing software interfaces challenging to navigate, necessitating additional training and support.
Regional Market Insights
North America currently leads the global EMS market due to the strong presence of major tech companies and early adoption of digital event solutions. However, the Asia-Pacific region is expected to witness the highest growth rate, driven by increasing corporate events, technological advancements, and expanding event planning industries in countries like China, India, and Japan.
The Future of Event Management Software
The EMS industry is poised for further innovation. Artificial intelligence (AI) and machine learning are expected to enhance predictive analytics, improve audience targeting, and personalize attendee experiences. Additionally, virtual and hybrid event solutions will continue to evolve, catering to the changing needs of businesses and consumers in a post-pandemic world.
Conclusion
The event management software market is undergoing a transformation, fueled by automation, cloud adoption, and data-driven strategies. While challenges like high costs and security concerns remain, the increasing demand for efficient event solutions ensures continued market expansion. Businesses investing in EMS technology will gain a competitive edge by improving event planning, engagement, and overall success.
ATTRIBUTE DETAILS
Study Period 2015-2026
Base Year 2018
Forecast Period 2019-2026
Historical Period 2015-2017
Unit Value (USD billion)
Segmentation By Component
Software
Services
Professional Services
Managed Services
By Deployment
Cloud
On-Premises
By Enterprise Size
SMEs
Large Enterprises
By End-User
Government
Corporate
Event Planners
Education
Others
By Region
North America (U.S. and Canada)
Europe (U.K., Germany, France, Russia, and Rest of Europe)
Asia-Pacific (Japan, China, India, Southeast Asia, and Rest of Asia- Pacific)
Middle East & Africa (South Africa, GCC, and Rest of Middle East & Africa)
Latin America (Brazil, Mexico, and Rest of Latin America)
Please Note: It will take 5-6 business days to complete the report upon order confirmation.
- 1. Introduction
- 1.1. Definition, By Segment
- 1.2. Research Approach
- 1.3. Sources
- 2. Executive Summary
- 3. Market Dynamics
- 3.1. Drivers, Restraints and Opportunities
- 3.2. Emerging Trends
- 4. Key Insights
- 4.1. Macro and Micro Economic Indicators
- 4.2. Consolidated SWOT Analysis of Key Players
- 5. Global Event Management Software Market Analysis, Insights and Forecast, 2015-2026
- 5.1. Key Findings / Summary
- 5.2. Market Size Estimates and Forecasts
- 5.2.1. By Component (Value)
- 5.2.1.1. Software
- 5.2.1.2. Services
- 5.2.1.2.1. Professional Services
- 5.2.1.2.2. Managed Services
- 5.2.2. By Deployment (Value)
- 5.2.2.1.
- 5.2.2.1.1. Cloud
- 5.2.2.1.2. On-Premises
- 5.2.3. By Organization Size (Value)
- 5.2.3.1. SMEs
- 5.2.3.2. Large Enterprises
- 5.2.4. By End-User (Value)
- 5.2.4.1. Government
- 5.2.4.2. Corporate
- 5.2.4.3. Event Planners
- 5.2.4.4. Education
- 5.2.4.5. Others
- 5.2.5. By Region (Value)
- 5.2.5.1. North America
- 5.2.5.2. Europe
- 5.2.5.3. Asia Pacific
- 5.2.5.4. Middle East and Africa
- 5.2.5.5. Latin America
- 6. North America Event Management Software Market Analysis, Insights and Forecast, 2015-2026
- 6.1. Key Findings / Summary
- 6.2. Market Size Estimates and Forecasts
- 6.2.1. By Component (Value)
- 6.2.1.1. Software
- 6.2.1.2. Services
- 6.2.1.2.1. Professional Services
- 6.2.1.2.2. Managed Services
- 6.2.2. By Deployment (Value)
- 6.2.2.1.
- 6.2.2.1.1. Cloud
- 6.2.2.1.2. On-Premises
- 6.2.3. By Organization Size (Value)
- 6.2.3.1. SMEs
- 6.2.3.2. Large Enterprises
- 6.2.4. By End-User (Value)
- 6.2.4.1. Government
- 6.2.4.2. Corporate
- 6.2.4.3. Event Planners
- 6.2.4.4. Education
- 6.2.4.5. Others
- 6.2.5. By Country (Value)
- 6.2.5.1. US
- 6.2.5.2. Canada
- 7. Europe Event Management Software Market Analysis, Insights and Forecast, 2015-2026
- 7.1. Key Findings / Summary
- 7.2. Market Size Estimates and Forecasts
- 7.2.1. By Component (Value)
- 7.2.1.1. Software
- 7.2.1.2. Services
- 7.2.1.2.1. Professional Services
- 7.2.1.2.2. Managed Services
- 7.2.2. By Deployment (Value)
- 7.2.2.1.
- 7.2.2.1.1. Cloud
- 7.2.2.1.2. On-Premises
- 7.2.3. By Organization Size (Value)
- 7.2.3.1. SMEs
- 7.2.3.2. Large Enterprises
- 7.2.4. By End-User (Value)
- 7.2.4.1. Government
- 7.2.4.2. Corporate
- 7.2.4.3. Event Planners
- 7.2.4.4. Education
- 7.2.4.5. Others
- 7.2.5. By Country (Value)
- 7.2.5.1. Germany
- 7.2.5.2. UK
- 7.2.5.3. France
- 7.2.5.4. Russia
- 7.2.5.5. Rest of Europe
- 8. Asia Pacific Event Management Software Market Analysis, Insights and Forecast, 2015-2026
- 8.1. Key Findings / Summary
- 8.2. Market Size Estimates and Forecasts
- 8.2.1. By Component (Value)
- 8.2.1.1. Software
- 8.2.1.2. Services
- 8.2.1.2.1. Professional Services
- 8.2.1.2.2. Managed Services
- 8.2.2. By Deployment (Value)
- 8.2.2.1.
- 8.2.2.1.1. Cloud
- 8.2.2.1.2. On-Premises
- 8.2.3. By Organization Size (Value)
- 8.2.3.1. SMEs
- 8.2.3.2. Large Enterprises
- 8.2.4. By End-User (Value)
- 8.2.4.1. Government
- 8.2.4.2. Corporate
- 8.2.4.3. Event Planners
- 8.2.4.4. Education
- 8.2.4.5. Others
- 8.2.5. By Country (Value)
- 8.2.5.1. China
- 8.2.5.2. Japan
- 8.2.5.3. India
- 8.2.5.4. South East Asia
- 8.2.5.5. Rest of APAC
- 9. Middle East and Africa Event Management Software Market Analysis, Insights and Forecast, 2015-2026
- 9.1. Key Findings / Summary
- 9.2. Market Size Estimates and Forecasts
- 9.2.1. By Component (Value)
- 9.2.1.1. Software
- 9.2.1.2. Services
- 9.2.1.2.1. Professional Services
- 9.2.1.2.2. Managed Services
- 9.2.2. By Deployment (Value)
- 9.2.2.1.
- 9.2.2.1.1. Cloud
- 9.2.2.1.2. On-Premises
- 9.2.3. By Organization Size (Value)
- 9.2.3.1. SMEs
- 9.2.3.2. Large Enterprises
- 9.2.4. By End-User (Value)
- 9.2.4.1. Government
- 9.2.4.2. Corporate
- 9.2.4.3. Event Planners
- 9.2.4.4. Education
- 9.2.4.5. Others
- 9.2.5. By Country (Value)
- 9.2.5.1. GCC
- 9.2.5.2. South Africa
- 9.2.5.3. Rest of Middle East & Africa
- 10. Latin America Event Management Software Market Analysis, Insights and Forecast, 2015-2026
- 10.1. Key Findings / Summary
- 10.2. Market Size Estimates and Forecasts
- 10.2.1. By Component (Value)
- 10.2.1.1. Software
- 10.2.1.2. Services
- 10.2.1.2.1. Professional Services
- 10.2.1.2.2. Managed Services
- 10.2.2. By Deployment (Value)
- 10.2.2.1.
- 10.2.2.1.1. Cloud
- 10.2.2.1.2. On-Premises
- 10.2.3. By Organization Size (Value)
- 10.2.3.1. SMEs
- 10.2.3.2. Large Enterprises
- 10.2.4. By End-User (Value)
- 10.2.4.1. Government
- 10.2.4.2. Corporate
- 10.2.4.3. Event Planners
- 10.2.4.4. Education
- 10.2.4.5. Others
- 10.2.5. By Country (Value)
- 10.2.5.1. Brazil
- 10.2.5.2. Mexico
- 10.2.5.3. Rest of LATAM
- 11. Competition Matrix
- 11.1. Business Strategies Adopted by Leading Players
- 12. Global Event Management Software Market Revenue Share Analysis, 2018
- 13. Company Profile (For Key 10 Players)
- 13.1. Active Network, LLC
- 13.1.1. Overview
- 13.1.2. Description
- 13.1.3. Product Portfolio
- 13.1.4. Financials (Data as available in public domain and/or on paid databases)
- 13.1.5. Recent Developments
- 13.2. Arlo
- 13.2.1. Overview
- 13.2.2. Description
- 13.2.3. Product Portfolio
- 13.2.4. Financials (Data as available in public domain and/or on paid databases)
- 13.2.5. Recent Developments
- 13.3. Aventri, Inc.
- 13.3.1. Overview
- 13.3.2. Description
- 13.3.3. Product Portfolio
- 13.3.4. Financials (Data as available in public domain and/or on paid databases)
- 13.3.5. Recent Developments
- 13.4. EventGeek
- 13.4.1. Overview
- 13.4.2. Description
- 13.4.3. Product Portfolio
- 13.4.4. Financials (Data as available in public domain and/or on paid databases)
- 13.4.5. Recent Developments
- 13.5. EventMobi
- 13.5.1. Overview
- 13.5.2. Description
- 13.5.3. Product Portfolio
- 13.5.4. Financials (Data as available in public domain and/or on paid databases)
- 13.5.5. Recent Developments
- 13.6. Regpacks
- 13.6.1. Overview
- 13.6.2. Description
- 13.6.3. Product Portfolio
- 13.6.4. Financials (Data as available in public domain and/or on paid databases)
- 13.6.5. Recent Developments
- 13.7. Event Espresso
- 13.7.1. Overview
- 13.7.2. Description
- 13.7.3. Product Portfolio
- 13.7.4. Financials (Data as available in public domain and/or on paid databases)
- 13.7.5. Recent Developments
- 13.8. Certain Inc.
- 13.8.1. Overview
- 13.8.2. Description
- 13.8.3. Product Portfolio
- 13.8.4. Financials (Data as available in public domain and/or on paid databases)
- 13.8.5. Recent Developments
- 13.9. Bizzabo
- 13.9.1. Overview
- 13.9.2. Description
- 13.9.3. Product Portfolio
- 13.9.4. Financials (Data as available in public domain and/or on paid databases)
- 13.9.5. Recent Developments
- 13.10. EMS Software, LLC.
- 13.10.1. Overview
- 13.10.2. Description
- 13.10.3. Product Portfolio
- 13.10.4. Financials (Data as available in public domain and/or on paid databases)
- 13.10.5. Recent Developments
- 13.11. Grenadine Technologies Inc.
- 13.11.1. Overview
- 13.11.2. Description
- 13.11.3. Product Portfolio
- 13.11.4. Financials (Data as available in public domain and/or on paid databases)
- 13.11.5. Recent Developments
- 13.12. Zerista
- 13.12.1. Overview
- 13.12.2. Description
- 13.12.3. Product Portfolio
- 13.12.4. Financials (Data as available in public domain and/or on paid databases)
- 13.12.5. Recent Developments
- 13.13. Ungerboeck
- 13.13.1. Overview
- 13.13.2. Description
- 13.13.3. Product Portfolio
- 13.13.4. Financials (Data as available in public domain and/or on paid databases)
- 13.13.5. Recent Developments
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