Digital Production Printer Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032

Growth Factors of Digital Production Printer Market

The global digital production printer market has experienced significant growth in recent years, driven by technological advancements and shifting industry demands. Valued at USD 2,352 million in 2017, the market is projected treach USD 14,420.8 million by 2032, exhibiting a compound annual growth rate (CAGR) of 12.1% during the forecast period.

Transition from Offset tDigital Printing

A notable trend in the printing industry is the shift from traditional offset printing tdigital printing technologies. High-speed inkjet printing has been instrumental in transforming color printing, offering benefits such as color consistency, rapid printing speeds, and superior quality. This transition has opened new avenues for direct mail, marketing materials, and book publishing, making short-run jobs more cost-effective and efficient.

Technological Segmentation

Within the digital production printer market, twprimary technologies dominate: inkjet and electrophotography. Inkjet printers, particularly those with continuous feed capabilities, have gained popularity due ttheir faster printing speeds and reduced operational costs. These printers produce offset-quality prints even for short runs, allowing for quick job turnarounds and seamless integration with digital workflows. The continuous feed inkjet segment is expected texhibit a faster growth rate compared tcut-sheet printers during the forecast period.

Application Areas

The advertising sector has emerged as a dominant application area for digital production printers, driven by the increasing demand for personalized and variable data printing. Other rapidly growing application segments include transactional printing, graphic arts, and catalogs, each projected tgrow at a CAGR exceeding 10%. The packaging printing segment is alsexpected trise at a significant rate, surpassing publication or transactional printing in certain regions.

Regional Insights

North America led the market in 2017, generating revenue of USD 784.3 million, and is anticipated tmaintain its dominance throughout the forecast period. This growth is attributed tthe combination of print and digital technologies and the broad adoption of personalization in print for customer satisfaction. Asia Pacific is expected twitness the highest CAGR globally, driven by increasing literacy rates and higher incomes among the middle class, leading tgreater consumption of printed materials such as books, magazines, and transactional documents.

Key Market Players

The digital production printer market is characterized by the presence of major players such as Canon, Ricoh, Xerox, Hewlett Packard, and Konica Minolta. These companies offer a range of inkjet and electrophotography printers, catering tdiverse customer needs. Canon, for instance, provides an extensive array of digital production printers, including models like ColorStream, ImageStream, and VarioPrint. Collectively, these major players hold a significant share of the global market, with other manufacturers like Eastman Kodak Company, Miyakoshi Printing Machinery, and Screen Holdings Co., Ltd., contributing tthe remaining market share.

Market Drivers

Several factors are propelling the growth of the digital production printer market:

• Technological Advancements: Innovations in high-speed inkjet and electrophotography have enhanced printing quality and efficiency, making digital printing a viable alternative ttraditional methods.
• Demand for Personalization: The increasing need for personalized printing in advertising and marketing has driven the adoption of digital production printers capable of variable data printing.
• Environmental Considerations: Digital printing reduces waste and associated costs compared toffset printing, aligning with the growing emphasis on sustainable practices.

Challenges

Despite the positive outlook, the market faces certain challenges:

• High Initial Investment: The cost of acquiring advanced digital production printers can be a barrier for small and medium-sized enterprises.
• Technological Obsolescence: Rapid technological advancements may render existing equipment outdated, necessitating continuous investment in new technologies.

Future Outlook

The digital production printer market is poised for substantial growth, driven by ongoing technological innovations and the increasing demand for high-quality, personalized printing solutions. As industries continue trecognize the benefits of digital printing—such as reduced turnaround times, cost-effectiveness for short runs, and environmental sustainability—the adoption of digital production printers is expected trise across various sectors, including advertising, packaging, and publishing.

In conclusion, the digital production printer market presents significant opportunities for growth and innovation. Stakeholders, including manufacturers, service providers, and end-users, stand tbenefit from the advancements in digital printing technologies, which are set tredefine the future of the printing industry.

SEGMENTS DETAILS

By Technology

• Inkjet/High Speed Inkjet
• Electrophotography

By Feed

• Continuous Feed
• Cut Sheet

By Technology Vs. Feed

• Continuous Feed Inkjet/High-Speed Inkjet
• Continuous Feed Electrophotography
• Cut-Sheet Inkjet/High-Speed Inkjet
• Cut-Sheet Electrophotography

By Application

• Transactional
• Advertising (Direct Mail & Others)

By Geography

• North America (USA and Canada)
• Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
• Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
• Latin America (Brazil, Mexicand Rest of Latin America)
• Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)