Soft Drinks Market Research Reports & Industry Analysis

Sales of carbonates have fallen into a negative slump in Ecuador in 2025, in both off-trade volume and value terms. There are several reasons for this, from economic factors affecting consumers’ spending power, to poor weather during 2025 affecting demand. The rise of discounters also plays a role a ...

In the Philippines, off-trade soft drinks volume sales rose in 2025, supported by stronger marketing, improved distribution and stabilising prices despite ongoing inflationary pressure. Carbonates remained the largest category by volume, with cola variants sustaining their lead in value terms, while ...

Volume sales increase in 2025, though consumers remain price sensitive. Both carbonates and bottled water continues to lead in terms of volume sales, though RTD tea registers the highest volume growth. Energy drinks also perform strongly, despite introduction of ban of selling energy drinks to under ...

Demand for soft drinks in Guatemala is driven by affordability, impulse purchases, and the need to stay hydrated in a hot climate. Carbonates continue to be widely consumed and culturally familiar, while bottled water is essential due to limited public water quality. Health and wellness trends are s ...

Off-trade RTD volume sales of soft drinks in Pakistan are set to grow in 2025, supported by easing inflation, exchange rate stability, and rising urbanisation. A large, youthful population is driving on-the-go consumption and experimentation beyond carbonates into energy drinks, RTD tea, sports drin ...

Volume growth is minimal as population decline dampens volume sales. However, there is a noticeable shift towards healthier soft drinks, with carbonates losing out, and soft drinks such as RTD tea and juice gaining. Volume growth is also high for energy drinks and this will continue into the forecas ...

Concentrates in Slovakia experienced a challenging 2025, caught at the intersection of fiscal tightening, changing health perceptions and intensifying competition from adjacent categories. The introduction of the sugar tax had a particularly acute impact on concentrates, as these products are typica ...

Swiss consumers are attracted to the convenience and affordability of concentrates. Private label holds a prominent share of retail volume sales, reflecting the importance of price when buying these beverages. Euromonitor International's Concentrates in Switzerland report offers a comprehensive guid ...

In 2025, carbonates in the Dominican Republic continue to show steady growth, driven by strong consumption habits, climatic conditions, cultural preferences for sugary and flavoured drinks, and expanding foodservice and tourism sectors. While health concerns encourage interest in sugar-free and func ...

Concentrates only registers minimal volume growth in what is seen as a staid product area, with limited innovation. Concentrates key USP is its affordability and the competitive prices offered by private label sees them gain ground. Euromonitor International's Concentrates in Costa Rica report offer ...

Off-trade volume sales of carbonates in Pakistan are expected to register a modest recovery in 2025, supported by easing inflation, improved purchasing power, and a gradual normalisation of purchasing behaviour, following the 2023-2024 boycott of multinational brands. Coca-Cola and Pepsi are regaini ...

Performance is sluggish, as consumers increasing opt to other RTD soft drinks, such as juice or bottled water. Concentrates have a bad reputation in terms of high sugar and additive content and to survive, concentrates will have adopt a healthier position. Euromonitor International's Concentrates in ...

Demand for concentrates continues to expand in Pakistan, supported by price-conscious consumers seeking value-for-money. Powdered formats, led by Tang, are valued for their convenience, ease of storage, and widespread availability across traditional and modern retail channels. Rising health awarenes ...

Soft drinks volume sales are rising in Poland, but the character of consumption continues to evolve, affected by rising consumer health consciousness and the growing demand for convenience in the midst of hectic modern lifestyles. Changes in legislation are also having an ongoing impact on the devel ...

The soft drinks industry in Lithuania has been hit by an unusually cold summer and creeping inflation, weakening seasonal demand and prompting retailers to rely on promotions to drive sales. Traditional categories like juice and carbonates have lost traction, while energy drinks, functional bottled ...

Soft drink consumption in Norway continued to grow in 2025, primarily driven by increased demand for healthier, sugar-free, and functional beverages. Innovation across various categories, such as bottled water, sports drinks, liquid concentrates, and RTD coffee, played a significant role in this gro ...

Retail volume sales of soft drinks continue to perform well in the Dominican Republic in 2025. The country’s favourable economic climate has positioned it as one of the strongest economies in the region. According to World Bank projections, economic growth was expected to reach around 4% in 2025, wi ...

Soft drinks in Nigeria recorded improved volume growth in 2025 as inflationary pressure eased and average unit prices rose at a significantly slower rate than in 2024. A more stable exchange rate helped moderate raw material cost escalation, supporting stronger supply continuity and enabling manufac ...

Sales of soft drinks are declining in Ecuador in 2025, with retail volume having fallen into a negative-figure slump following a more positive performance last year, and with value sales also falling. This demonstrates how economic conditions are influencing consumer behaviour in soft drinks, with a ...

Soft drinks in Romania experienced a mixed performance in 2025 as inflationary pressure, VAT increases and broader austerity measures continued to impact household budgets. Despite this challenging economic backdrop, off-trade volume sales edged upwards overall, supported by comparatively resilient ...

Consumers continue to have little thirst in concentrates. Powder concentrates dominate volume sales, though liquid concentrates performs better in 2025. The outlook is also bleak, though there are opportunities to offer concentrates with a healthier profile. Euromonitor International's Concentrates ...

Carbonates is seeing volume sales rise as manufacturers make significant investments in new product development, marketing support and promotional activity. Tailoring the product offer to evolving demand trends, particularly the growing consumer interest in health and wellness, is a key factor in ma ...

In 2025, concentrates in Nigeria remains a relatively small and less dynamic category within soft drinks, yet it continues to play a resilient role as an affordable alternative to ready-to-drink juice for price-sensitive households. As inflation moderates compared to the severe spikes experienced in ...

In the Philippines, concentrates recorded rising retail volume sales in 2025, driven by robust demand for powder concentrates that offer multiple servings at a low unit cost. Powder formats led growth as they align with value-seeking household routines and remain widely available, with functional cu ...

Carbonates remains the largest soft drink category in Guatemala. Demand is being impacted by affordability, impulse purchases, and a preference for varied pack sizes, from single-serve to family formats. Regular cola carbonates is the main driver of growth, supported by a loyal consumer base. Small ...