Soft Drinks Market Research Reports & Industry Analysis

Carbonates sees moderate growth in off-trade volume terms in 2025. This growth was fuelled by the increasing demand for reduced sugar carbonates, especially zero sugar options, with many consumers looking to reduce their sugar intake. New product development and enticing marketing also remained prom ...

Minimal volume growth in 2025, as consumer shift to healthier options. In relation to this, reduced offerings perform better. Over the forecast period, in order to stop the decline, players will increasingly focus on making carbonates healthier. Euromonitor International's Carbonates in North Macedo ...

Off-trade volume sales of carbonates grew in Norway in 2025, driven primarily by rising demand for reduced sugar and sugar-free options. Major brands such as Pepsi Max and Coca-Cola Zero Sugar benefitted from this shift, supported by ongoing innovation and strong brand recognition. Reduced-sugar ora ...

Concentrates remains a key category for affordable soft drinks consumption in the Dominican Republic, particularly among lower-income households. Powder concentrates lead the category due to their low cost, long shelf life, and convenience, while liquid concentrates have limited availability because ...

Sales of concentrates declined in retail volume terms in 2025 with the category suffering from an old-fashioned and unhealthy image, with many consumers perceiving these products to be full of sugar and artificial ingredients. The category’s development has also been hindered by a lack of investment ...

The carbonates category continued to contract in 2025 as the combined effect of inflationary pressure, sugar taxation, VAT increases and the financial implications of the Deposit-Return System (DRS) drove consumers towards more affordable or healthier soft drinks alternatives. Heightened price sensi ...

Off-trade volume sales of soft drinks declined in 2025 as the category faced a particularly challenging year shaped by unfavourable weather, rising price sensitivity and the introduction of the new sugar tax. This legislative change applied uniformly to all sweetened soft drinks, including reduced s ...

Muted volume growth, with significant drop in tourist numbers having an impact. Consumers are increasingly health conscious and look for functional benefits, as well as lower sugar content. The outlook is positive over the forecast period, supported by a growing economy, but there are headwinds. Eur ...

Retail volume sales of soft drinks registered further healthy growth in Kenya in 2025. Despite persistently high inflation and strong price sensitivity among consumers, demand across soft drinks categories remained resilient. This was driven largely by a heightened emphasis on health and wellness, w ...

In Switzerland, healthier lifestyles and the more expensive price of carbonates is deterring consumers from these traditional soft drinks. Despite the health trend, taste and indulgence remain a key attraction with reduced-sugar options proving less popular for this reason. Euromonitor International ...

Demand for concentrates in Lithuania is expected to remain stagnant in 2025, as consumers increasingly opt for ready-to-drink beverages offering greater convenience. Powder concentrates are gradually disappearing from retailers’ shelves, while liquid concentrates have benefited from the development ...

Carbonates in Nigeria delivered a notably strong performance in 2025, reflecting a market shaped by a complex mixture of economic pressures, shifting consumer priorities, and intensifying competition across price tiers. Although inflation remained high, the stabilisation of the exchange rate and the ...

Concentrates is experiencing stagnation, with liquid concentrates struggling to attract new consumers, while powder concentrates is seeing volume sales continue to fall. The category has seen little innovation to stimulate consumer interest and is losing ground to soft drinks categories that are con ...

Slight fall in volume sales, partly due to a significant decline in tourist numbers. Reduced sugar offerings fare better and there will be a further boost in reduced sugar offerings over forecast period, as consumers become more health conscious, Euromonitor International's Carbonates in Costa Rica ...

Concentrates is suffering from being out of line with prevailing consumer trends. These products are seen as high in sugar and artificial, which goes against the consumer shift towards low-sugar, natural soft drinks. At the same time, they take time to prepare and are not well-suited to on-the-go co ...

Concentrates in Guatemala are losing appeal amongst younger consumers. Their main advantage is their affordability, although they are viewed as less convenient and practical than ready-to-drink options. In powder concentrates, some players are attempting to drive consumer interest by emphasising the ...

Carbonates is seeing sales dampened by rising consumer health concerns. Sugar has become a key focus for health-conscious consumers, leading to a shift towards reduced sugar carbonates, while many consumers are looking beyond the category for products with a healthier image. Moreover, carbonates is ...

Sales of carbonates have fallen into a negative slump in Ecuador in 2025, in both off-trade volume and value terms. There are several reasons for this, from economic factors affecting consumers’ spending power, to poor weather during 2025 affecting demand. The rise of discounters also plays a role a ...

In the Philippines, off-trade soft drinks volume sales rose in 2025, supported by stronger marketing, improved distribution and stabilising prices despite ongoing inflationary pressure. Carbonates remained the largest category by volume, with cola variants sustaining their lead in value terms, while ...

Volume sales increase in 2025, though consumers remain price sensitive. Both carbonates and bottled water continues to lead in terms of volume sales, though RTD tea registers the highest volume growth. Energy drinks also perform strongly, despite introduction of ban of selling energy drinks to under ...

Demand for soft drinks in Guatemala is driven by affordability, impulse purchases, and the need to stay hydrated in a hot climate. Carbonates continue to be widely consumed and culturally familiar, while bottled water is essential due to limited public water quality. Health and wellness trends are s ...

Off-trade RTD volume sales of soft drinks in Pakistan are set to grow in 2025, supported by easing inflation, exchange rate stability, and rising urbanisation. A large, youthful population is driving on-the-go consumption and experimentation beyond carbonates into energy drinks, RTD tea, sports drin ...

Volume growth is minimal as population decline dampens volume sales. However, there is a noticeable shift towards healthier soft drinks, with carbonates losing out, and soft drinks such as RTD tea and juice gaining. Volume growth is also high for energy drinks and this will continue into the forecas ...

Concentrates in Slovakia experienced a challenging 2025, caught at the intersection of fiscal tightening, changing health perceptions and intensifying competition from adjacent categories. The introduction of the sugar tax had a particularly acute impact on concentrates, as these products are typica ...

Performance is sluggish, as consumers increasing opt to other RTD soft drinks, such as juice or bottled water. Concentrates have a bad reputation in terms of high sugar and additive content and to survive, concentrates will have adopt a healthier position. Euromonitor International's Concentrates in ...