Coffee & Tea Market Research Reports & Industry Analysis
The tea retail market is divided into five major product segments: regular, instant/mix, RTD, specialty, and herbal. Similarly to coffee, each tea segment is further divided into subsegments—caffeinated/decaffeinated and non-flavored/flavored, Once again various segment-specific product niches also exist. Natural and organic teas, health teas, alternative tea/juice blends, powdered mixes based on chai varieties, and liquid tea concentrates all have a solid market presence.
Coffee and tea share many fundamental similarities. Both naturally contain significant amounts of caffeine, and both tend to taste bitter rather than sweet (in their natural, non-flavor enhanced states). Together they form the core of the hot beverage market.
The above similarities duly noted several striking differences exist between coffee and tea. In terms of the actual natural plants, three basic dissimilarities are apparent. Coffee is much stronger than tea in caffeine content, with tea containing one-half to one-third the caffeine of coffee. It is important to note the stimulative and diuretic ramifications of both beverages, which is part of their fundamental allures.
Coffee plants are much more sensitive than tea plants. Coffee plants are difficult to grow and harvest, require an abundance of nutrient resources as well as intensive maintenance and labor. They also require extremely specific ecological conditions (geography, climate, environment) in order to thrive. Tea plants, on the other hand, are easier to grow, produce frequent yields that are easier to harvest, and are more ecologically flexible. These differences have ramifications in contrasting price structure and price consistency.
The final difference between coffee and tea relates to health properties. While coffee has some proven health benefits, tea bestows far more benefits, primarily because of its antioxidant attributes.
Coffee & Tea Industry Research & Market Reports
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RTD Tea in Sweden
... its visibility and appeal compared to more established soft drink categories like carbonates, juice, and bottled water. Furthermore, Swedes generally have a preference for more traditional soft drinks. In the hot drinks sector, coffee dominates ... Read More
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Coffee in Nigeria
... considered an essential product. The higher unit price of coffee relative to substitutes such as tea and other hot drinks, urged some consumers to drink tea instead. Unit prices increased significantly and reached up to ... Read More
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Other Hot Drinks in Bolivia
... within this area. Sustained price increases throughout the year have led consumers to migrate towards more affordable options such as tea, yerba mate, and traditional homemade infusions. Drinks like api, a traditional Bolivian beverage, have ... Read More
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RTD Coffee in Bosnia and Herzegovina
... have resulted in stable off-trade retail volume growth. Additionally, the lingering effects of inflation have led to moderate increases in product prices, further boosting the category’s value performance. As a result, RTD coffee has achieved ... Read More
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RTD Tea in Croatia
... with sales peaking during the summer months, with demand driven by tourists and local consumers alike. Consumers are drawn to RTD teas for their variety of flavours, low-calorie options, and perceived health benefits compared with ... Read More
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RTD Tea in Germany
... price increases, the category is facing challenges as it matures. This can be attributed to several factors, including heightened competition from other categories that are increasingly blurring the lines between traditional soft drinks. RTD tea ... Read More
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Tea in Ukraine
... to sugary soft drinks while enjoying a sense of novelty and indulgence. The growing assortment of exotic and unusual flavours has made these teas even more appealing for home consumption, not just in their traditional ... Read More
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Coffee in Slovakia
... to drop, with the ongoing recovery of on-trade volume sales unable to offset the downward retail trajectory. On the other hand, rising prices continued to push healthy off-trade current value growth at the end of ... Read More
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Tea in Nigeria
... the local currency impacted the availability of tea and resulted in supply shortages. Sharp unit price increases were seen across the tea category, but especially among specialised and herbal/traditional teas which were unaffordable for most ... Read More
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Other Hot Drinks in Croatia
... has eased, within chocolate-based flavoured powder drinks, prices of cocoa continue to rise, putting strain on manufacturing costs. However, the decreasing cost of sugar offers some relief. As volatility in cocoa prices is expected to ... Read More
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Hot Drinks in Croatia
... as key ingredients such as coffee, tea and cocoa continue to see price rises. This is mainly due to climate change, which is leading to prolonged droughts in key producing regions. In addition, security issues ... Read More
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Hot Drinks in Algeria
... by ongoing economic challenges in the country, resulting in a growing shift towards local economy brands. Significant downtrading is evident, with economy brands proving more resilient than those considered less affordable, in particular imported brands. ... Read More
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Hot Drinks in Honduras
... high levels of penetration, its growth tends to be organic. Sales are driven by affordability and instant coffee mixes and the widening availability of premium brands via growth in modern grocery retailing. Tea is hampered ... Read More
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RTD Tea in Ireland
... their health and wellbeing. There are various RTD tea brands which fit this profile, such as those containing natural ingredients, being low in calories and containing no sugar, which also offer functional benefits. RTD tea ... Read More
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Tea in Slovakia
... boost retail current value sales development in 2024. As a result, price promotions and discounts were increasingly valued by Slovak consumers, as they sought to offset rises in average retail prices at the end of ... Read More
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Coffee in Bosnia and Herzegovina
... the market, offers limited growth potential due to the ongoing demographic shifts negatively impacting the size of the consumer base in Bosnia and Herzegovina. Additionally, there has been a noticeable consumer shift toward fresh ground ... Read More
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Other Hot Drinks in Sweden
... experienced a steep unit price increase during the review period, and these price hikes helped drive positive value growth, despite a decline in volume. Euromonitor International's Other Hot Drinks in Sweden report offers a comprehensive ... Read More
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Coffee in Croatia
... to climate change, which is leading to prolonged droughts in coffee-producing regions. In addition, security issues around the Red Sea have led to logistical issues and increased transport costs. In response to these escalating costs, ... Read More
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Other Hot Drinks in Ukraine
... loss of a significant consumer base--children--many of whom have left the country due to safety concerns. As a result, demand for these products has seen a decline. Euromonitor International's Other Hot Drinks in Ukraine report ... Read More
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RTD Tea in the Czech Republic
... and other soft drinks saw the VAT rate rise from 15% to the standard 21%, which immediately impacted prices and contributed to a slowdown in sales at the start of the year. Euromonitor International's RTD ... Read More
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Other Hot Drinks in Slovakia
... emerged as an important category in Slovakia, malt-based hot drinks remained negligible. Moreover, non-chocolate-based flavoured powder drinks continued to see low retail volume sales. Nonetheless, other hot drinks continued to enjoy growing consumer interest in ... Read More
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RTD Coffee in Sweden
... beverage, with Swedes generally preferring their coffee in the classic brewed form. This preference for hot coffee has limited the expansion of RTD coffee as a mainstream product in the country. In the review period, ... Read More
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RTD Tea in Bosnia and Herzegovina
... from those transitioning away from carbonates and juices, leveraging its perception as a healthier and more versatile option. This steady consumer demand has translated into moderate off-trade volume growth for the category. Coupled with rising ... Read More
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RTD Tea in Bolivia
... Bolivian consumers are prioritising their spending, which has led to a preference for locally produced RTD tea brands that offer more stable and affordable pricing compared to imported alternatives. While local products benefit from this ... Read More
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Tea in Bosnia and Herzegovina
... in consumer demand, resulting in moderate off-trade retail volume expansion. This limited growth has largely been influenced by the maturity of the other fruit/herbal tea category, which has struggled to expand its consumer base. In ... Read More
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