Report cover image

Television Broadcasting

Publisher First Research, Inc.
Published Jan 19, 2026
SKU # FRRS20830186

Description

Brief Excerpt from Industry Overview Chapter:

Companies in this industry broadcast television programs to the public. The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include the BBC (UK), NHK World - Japan (Japan), ProSiebenSat1 Media (Germany), and RTL Group (Luxembourg).

Global TV revenues from broadcast advertising, subscriptions, and public funding total some $226 billion, according to Nscreen Media. The highest TV revenue generating countries are the US, Japan, and Germany, according to Yahoo Finance.

In the US the television broadcast industry includes about 2,100 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $60 billion. Both broadcast networks and individual stations are included in the industry. TV cable networks are covered in a separate industry profile.

Broadcast television is also known as terrestrial television (primarily in Europe) or over-the-air television (OTA). The industry doesn't include companies that broadcast primarily on the internet, produce and sell taped TV programs, distribute cable and other pay TV programs, or use TV as a retail outlet.

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us