Recreational Vehicle Dealers
Description
Companies in this industry sell new motor homes, new travel trailers, and used recreational vehicles. Major companies include Camping World, General RV Center, Giant Inland Empire RV, La Mesa RV Center, and Lazy Days' RV.
Worldwide sales of RVs are expected to reach $80 billion by 2035, according to Globenewswire. The Asia Pacific market is the largest holding around 47% among other markets such as North America and Europe.
The US RV dealer industry includes about 2,600 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $26 billion.
COMPETITIVE LANDSCAPE
Demand is driven by consumer income and population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers can compete by providing superior customer service or securing favorable locations. The US industry is fragmented: the top 50 companies account for about 50% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include motor homes, travel trailers, and campers (about 50% of US revenue) and new RVs, parts and accessories (about 40%). Other revenue sources include maintenance and repair related services, retail sales of other goods, and other credit financing services.
Most dealers have nonexclusive sales contracts with multiple RV manufacturers, although some carry just one brand. Individual dealerships can carry more than 20 different RV brands. Dealers sell a wide variety of products, from small camper trailers that are towed, to self-contained motor homes. Dealerships can be large, approaching 125 acres to house vehicle inventory and multiple service bays.
RVs are delivered by private parties who are paid to drive the RV from the manufacturer to the dealer and note any problems encountered on the drive. Time from dealer order to delivery can be several weeks. Most trailers, vans, and small RVs are sold off the lot. Larger motor homes can be custom-ordered through RV brokers or dealers. Most equipment is installed by the manufacturer; only small items, such as jacks, are added by the dealership.
Dealers offer maintenance services and sell replacement parts. Most dealers provide service and warranty work on the vehicle chassis and engine. Some large dealers also service the "home" or inside of the vehicle.
RV dealers buy used RVs as trade-ins for bigger vehicles. Dealers clean and repair used RVs for resale. RVs' trade-in value is largely a function of mileage, especially for gasoline-powered vehicles. Diesel vehicles have much higher trade-in values and aren't as adversely affected by road conditions.
Worldwide sales of RVs are expected to reach $80 billion by 2035, according to Globenewswire. The Asia Pacific market is the largest holding around 47% among other markets such as North America and Europe.
The US RV dealer industry includes about 2,600 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $26 billion.
COMPETITIVE LANDSCAPE
Demand is driven by consumer income and population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers can compete by providing superior customer service or securing favorable locations. The US industry is fragmented: the top 50 companies account for about 50% of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include motor homes, travel trailers, and campers (about 50% of US revenue) and new RVs, parts and accessories (about 40%). Other revenue sources include maintenance and repair related services, retail sales of other goods, and other credit financing services.
Most dealers have nonexclusive sales contracts with multiple RV manufacturers, although some carry just one brand. Individual dealerships can carry more than 20 different RV brands. Dealers sell a wide variety of products, from small camper trailers that are towed, to self-contained motor homes. Dealerships can be large, approaching 125 acres to house vehicle inventory and multiple service bays.
RVs are delivered by private parties who are paid to drive the RV from the manufacturer to the dealer and note any problems encountered on the drive. Time from dealer order to delivery can be several weeks. Most trailers, vans, and small RVs are sold off the lot. Larger motor homes can be custom-ordered through RV brokers or dealers. Most equipment is installed by the manufacturer; only small items, such as jacks, are added by the dealership.
Dealers offer maintenance services and sell replacement parts. Most dealers provide service and warranty work on the vehicle chassis and engine. Some large dealers also service the "home" or inside of the vehicle.
RV dealers buy used RVs as trade-ins for bigger vehicles. Dealers clean and repair used RVs for resale. RVs' trade-in value is largely a function of mileage, especially for gasoline-powered vehicles. Diesel vehicles have much higher trade-in values and aren't as adversely affected by road conditions.
Table of Contents
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Business Trends
- Industry Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Web Links and Acronyms
Pricing
Currency Rates
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