Photographic Services
Description
Companies in this industry provide still, video, or digital photography services, such as commercial and industrial photography, portrait photography, and special events photography. Major US companies include portrait studios Cherry Hill Programs, Lifetouch, and Picture People, as well as commercial photo service Getty Images. Outside the US, major companies include H Tempest (UK), Studio Alice (Japan), and Visual China Group.
The global photographic services market is expected to reach about $60 billion by 2032, at a compound annual growth rate (CAGR) of 6%, according to Custom Market Insights. Asia-Pacific is a major market, just after North America.
The US photographic services industry includes about 15,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $6 billion.
COMPETITIVE LANDSCAPE
Demand is closely tied to consumer income and corporate marketing activity. The profitability of individual companies depends heavily on effective marketing. Large companies have economies of scale in marketing and production. Small companies can compete effectively by offering specialized services or holding favorable locations. The US photographic services industry is fragmented: the 50 largest companies generate about 40% of revenue.
Providers of photographic services compete with consumers who have adopted a do-it-yourself mentality when it comes to photography, thanks in part to digital cameras embedded in smartphones. A growing number of consumers can now photograph, process, edit, and distribute high-quality pictures with ease, enabling them to bypass professional photo services. Competition is greatest for retail photo studios, but this trend also affects commercial providers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products are family portraits and images for corporate advertising and marketing materials. Portrait photography accounts for about 55% of industry revenue, followed by commercial and industrial photography at 30% and wedding and special event photography for over 10%.
Family portrait companies specialize in just one segment of the industry, while many commercial firms also produce family portraits in addition to commercial work. In the commercial segment, most companies work on assignment to produce original photographs, and a few large firms like Getty license photographs they buy from outside sources.
Studio operations generally require 300 to 1,000 square feet, but studios with multiple camera setups may be larger. Digital photographers can submit images (proofs) to customers on CDs or through online file delivery services, although some still create hard-copy proofs.
Commercial photographers may operate an indoor studio but also often work onsite. In addition to providing original digital images, services may include pre-production work such as image processing, brochure design and layout, and image archiving. Commercial work is usually in close cooperation with the corporate customer, an advertising agency, or a commercial printer.
The global photographic services market is expected to reach about $60 billion by 2032, at a compound annual growth rate (CAGR) of 6%, according to Custom Market Insights. Asia-Pacific is a major market, just after North America.
The US photographic services industry includes about 15,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $6 billion.
COMPETITIVE LANDSCAPE
Demand is closely tied to consumer income and corporate marketing activity. The profitability of individual companies depends heavily on effective marketing. Large companies have economies of scale in marketing and production. Small companies can compete effectively by offering specialized services or holding favorable locations. The US photographic services industry is fragmented: the 50 largest companies generate about 40% of revenue.
Providers of photographic services compete with consumers who have adopted a do-it-yourself mentality when it comes to photography, thanks in part to digital cameras embedded in smartphones. A growing number of consumers can now photograph, process, edit, and distribute high-quality pictures with ease, enabling them to bypass professional photo services. Competition is greatest for retail photo studios, but this trend also affects commercial providers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products are family portraits and images for corporate advertising and marketing materials. Portrait photography accounts for about 55% of industry revenue, followed by commercial and industrial photography at 30% and wedding and special event photography for over 10%.
Family portrait companies specialize in just one segment of the industry, while many commercial firms also produce family portraits in addition to commercial work. In the commercial segment, most companies work on assignment to produce original photographs, and a few large firms like Getty license photographs they buy from outside sources.
Studio operations generally require 300 to 1,000 square feet, but studios with multiple camera setups may be larger. Digital photographers can submit images (proofs) to customers on CDs or through online file delivery services, although some still create hard-copy proofs.
Commercial photographers may operate an indoor studio but also often work onsite. In addition to providing original digital images, services may include pre-production work such as image processing, brochure design and layout, and image archiving. Commercial work is usually in close cooperation with the corporate customer, an advertising agency, or a commercial printer.
Table of Contents
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Business Trends
- Industry Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Web Links and Acronyms
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
