Multimedia, Graphics & Publishing Software
Description
Companies in this industry design and publish computer software for multimedia production, editing, and distribution; graphics and web design; and desktop and online publishing. Major companies include Adobe Systems, Autodesk, Avid Technology, and Tableau Software (all based in the US), as well as Corel (Canada), Cyberlink (Taiwan), Sketch BV (the Netherlands), and Wix (Israel).
Annual worldwide sales of the computer graphics software are expected to reach about $525 million by 2035, according to Future Market Insights. Asia Pacific is expected to continue dominating the market.
The multimedia, graphics and publishing software industry is a subset of the computer software industry, which is covered in a separate industry profile.
The US software publishing industry includes about 13,000 firms with combined annual revenue of around $280 billion.
COMPETITIVE LANDSCAPE
Demand is driven by corporate spending on publishing and graphic arts. The profitability of individual companies depends on technical expertise and successful marketing. Large companies have advantages in development, marketing, and distribution resources. Small software companies compete by focusing on niche applications or emerging technologies.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include published system software, which account for about 40% of the industry revenue and is followed by published applications software (about 40%). Other products include operating systems software publishing (about 15%), general business productivity and home use applications, database management software publishing, cross-industry application software, and games software publishing.
Multimedia, graphics, and publishing software is used to aid in the creation of digital and print content. Software suites offered by major providers can be used to create a wide range of products. For example, Adobe's Creative Cloud provides tools for publishing, web design, and development; video and animation production; mobile app and gaming development; and document creation and collaboration.
The recruiting and hiring of talented, highly skilled software developers is critical to the development of products. Research and development and marketing activities are necessary for frequent product updates and keeping customers current on products' latest releases. Customer service and technical support activities are often outsourced to third-party providers.
Annual worldwide sales of the computer graphics software are expected to reach about $525 million by 2035, according to Future Market Insights. Asia Pacific is expected to continue dominating the market.
The multimedia, graphics and publishing software industry is a subset of the computer software industry, which is covered in a separate industry profile.
The US software publishing industry includes about 13,000 firms with combined annual revenue of around $280 billion.
COMPETITIVE LANDSCAPE
Demand is driven by corporate spending on publishing and graphic arts. The profitability of individual companies depends on technical expertise and successful marketing. Large companies have advantages in development, marketing, and distribution resources. Small software companies compete by focusing on niche applications or emerging technologies.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include published system software, which account for about 40% of the industry revenue and is followed by published applications software (about 40%). Other products include operating systems software publishing (about 15%), general business productivity and home use applications, database management software publishing, cross-industry application software, and games software publishing.
Multimedia, graphics, and publishing software is used to aid in the creation of digital and print content. Software suites offered by major providers can be used to create a wide range of products. For example, Adobe's Creative Cloud provides tools for publishing, web design, and development; video and animation production; mobile app and gaming development; and document creation and collaboration.
The recruiting and hiring of talented, highly skilled software developers is critical to the development of products. Research and development and marketing activities are necessary for frequent product updates and keeping customers current on products' latest releases. Customer service and technical support activities are often outsourced to third-party providers.
Table of Contents
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Business Trends
- Industry Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Web Links and Acronyms
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