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Health Fund-raising Organizations

Published Mar 30, 2026
SKU # FRRS21052242

Description

Organizations in this industry raise money for disease research, disease prevention, health education, and patient services. Major organizations include the American Cancer Society, American Heart Association, Cystic Fibrosis Foundation, March of Dimes, and Muscular Dystrophy Association (all based in the US), along with Cancer Research UK, SickKids Foundation (Canada), and The Global Fund to Fight AIDS, Tuberculosis, and Malaria (Switzerland).

The global development assistance for health reached about $39 billion in 2025, according to the Institute for Health Metrics and Evaluation (IHME). Organizations based in the US are the leading providers of development assistance, followed by organizations based in the UK and Germany. Many global health fund-raising organizations focus on fulfilling the United Nations' Sustainable Development Goals, which include improving maternal, neonatal, and adolescent health, and ending AIDS, tuberculosis, and malaria by 2030.

The US health fund-raising industry consists of about 4,300 establishments (single-location organizations and units of multi-location organizations) with combined annual revenue of about $20 billion.

COMPETITIVE LANDSCAPE

The revenue of health fund-raising organizations depends on consumer income and consumer profits. The long-term viability of individual organizations depends on strong marketing and public perceptions of usefulness. Large organizations have advantages in name recognition. Small organizations can compete successfully through superior marketing or by having a wealthy sponsor. The US industry is concentrated: the 50 largest organizations account for about 60% of revenue.

Competition for health-related charitable contributions can come from hospitals and medical research facilities.

PRODUCTS, OPERATIONS & TECHNOLOGY

Private contributions, including gifts and grants, account for about 60% of US development assistance for health organizations revenue. Other sources include trading securities (more than 15%), and program service revenue including government fees and contracts (about 10. Services supported by health fund-raising organizations fall into three major categories: medical research, public education, and direct services such as testing programs, support groups, patient care, and rehabilitation and training.

Research funding is usually accomplished through grants to individuals or institutions that apply for funds. Public education involves media advertising, publications, school programs, and awareness events often in conjunction with fund-raising activities, and legislative lobbying activities. Lobbying usually takes the form of advocating increased government funding for research and support activities, as well as passage of health-related laws, and can be very effective for organizations with large numbers of members.

Fund-raising involves soliciting support from individuals, corporations, and government, each of which require different approaches. Senior staff members are often involved in fund-raising from corporate and government sources. Because of the increasing sophistication of fund-raising methods, many organizations hire consultants to design (and sometimes run) their programs.

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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