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Direct Marketing Services

Publisher First Research, Inc.
Published Feb 02, 2026
SKU # FRRS20830079

Description

Brief Excerpt from Industry Overview Chapter:

Companies in this industry develop advertising campaigns and related materials for direct distribution to customers by mail or online. Major companies include Epsilon Data Management, Harland Clarke, Harte Hanks, Merkle, and VML (all based in the US).

The global direct marketing services market has been valued at about $170 billion in 2023, according to Statista. Direct marketing operates independently and relies on direct communication to individual consumers through various delivery systems, such as mail, email, social media, texting campaigns, and more. Email marketing in particular is a cost-effective way for global marketers to reach consumers, especially in countries that lack a traditional direct marketing infrastructure.

The US direct marketing services industry includes about 2,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $10 billion. The industry is part of the larger advertising and marketing sector, which is covered further in a separate profile.

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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