
Predictive Analytics Market Report and Forecast 2025-2034
Description
The global predictive analytics market size attained approximately USD 15.70 Billion in 2024. The market is estimated to grow at a CAGR of 21.70% in the forecast period of 2025-2034, reaching a value of around USD 111.89 Billion by 2034.
Predictive Analytics Market Growth
Growth in data volume is one of the major drivers for the predictive analytics demand growth. Exponentially growing data from IoT devices, social media, and transaction systems make it highly business-relevant to use such information to generate actionable insights and forecasts of trends in view that help drive better decision-making and efficiency.
Advancements related to AI and machine learning also turn into key drivers. These technologies further enhance the accuracy of predictions, providing deeper insights by processing large volumes of data effectively. Advanced analytical solutions offered by platforms like Microsoft Azure Machine Learning using AI to enhance predictive capabilities, are leading the growth of the predictive analytics industry.
Key Trends and Recent Developments
Use of real-time analytics, big data adoption, and increased internet penetration is going to open up new predictive analytics market opportunities.
August 2024
U.S. defense contractor BAE Systems won a $48 million contract from the U.S. Air Force Research Laboratory to further develop an existing data analytics platform in use by military intelligence analysts.
June 2024
Contentsquare has announced its new platform—Experience Intelligence. Announced as part of the company's summer releases, it is going to help users gain true insight into their customers and journeys, retain, converse with, and improve on NPS.
June 2024
The founders of MapmyIndia launched ClarityX, a company focused on providing leading-edge and customised customer-centric AI-driven data Analytics & Consulting to enterprise clients. ClarityX capabilities will help grow MapmyIndia's enterprise offerings and addressable market.
March 2024
Accenture has completed its acquisition of GemSeek, one of the largest customer experience analytics providers in the industry that helps global businesses understand customers through insight, analytics, and AI-powered predictive models.
Real-time analytics
Real-time predictive analytics will put most businesses at the very core of making instant data-driven decisions, driving demand of predictive analytics market. For instance, streaming analytics platforms such as Apache Kafka allow firms to analyze live data streams for improved agility and responsiveness.
Big data adoption
Increased adoption of big data by business enterprises and organisations is driving the predictive analytics market growth. Predictive analytics can be utilised to streamline operations, gather huge amounts of data, gain valuable insights, and empower companies to stay ahead of their competitors.
Increase in internet penetration
The rise in internet penetration is one of the key predictive analytics industry trends as growing access to the internet increases data generation and helps companies in boosting the predictive analytics market revenue. Furthermore, the expansion of high-speed internet services such as 5G also boosts the demand for predictive analytics to assess the data.
Integration of IoT
Integration of the Internet of Things (IoT) in predictive analytics to deep dive into the data, get faster insights, optimise operations, and gain an analytical framework also augments the growth of the predictive analytics market.
Predictive Analytics Market Trends
One of the top trends of predictive analytics market is integrating AI and machine learning into predictive analytics. These technologies increase predictive accuracy and give deeper insights by being able to consider reams of data. For example, IBM's Watson uses AI to support advanced predictive analytics for a myriad of industries, improving decision-making and operational efficiency.
It is also being increasingly applied in health care to predict patient outcomes and thus optimise treatment plans. Tools like Google's DeepMind are applying predictive analytics in a way that will help predict the progress of a disease and provide customized treatment to a patient, hence raising diagnostic accuracy and treatment efficiency.
Predictive Analytics Industry Segmentation
“Predictive Analytics Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
The major components of predictive analytics are:
Cloud-Based Deployment Will Gain Traction For Its Cost-Effectiveness
The cloud-based deployment will gain a significant market share in the market for predictive analytics due to the scalability, cost-effectiveness, and ease of integration with other digital tools and platforms that the cloud promises. The cloud, in turn, allows business entities to enjoy predictable analytics flexibility—huge data set analysis realizations of insights without much physical on-site infrastructure. As such, it supports the processing and collaboration over real-time data, thus making it pretty amenable to enterprises in search of predictive analytics agile and swift solution packages. This helps in boosting the predictive analytics industry revenue globally.
BFSI To Occupy Significant Share Owing To Improvements In Decision-Making
As per the predictive analytics industry analysis, the BFSI sector occupies a significant portion of the market due to the focus of financial organisations and banks to improve their decision-making. Increasing cases of financial fraud and threats have bolstered the demand for predictive analytics to predict and mitigate the patterns of fraudulent transactions and thefts.
Banks and financial institutions implement predictive analytics solutions in loan approval processes to identify lending risk. Additionally, banks and financial institutions can enhance their customer engagement strategies and improve customer management through such solutions.
Predictive Analytics Market Regional Analysis
Expanding Retail and E-Commerce Sector To Push The Demand For Predictive Analytics In North America
As per the predictive analytics market analysis, North America accounts for a substantial share of the global market owing to the presence of key market players in the region. Furthermore, the development of innovative methods and techniques to enhance the efficiency of predictive analytics is anticipated to propel the market in the forecast period.
Expansion of the retail and e-commerce sector in the region also propels the demand for predictive analytics to predict future trends under changing customer preferences. Additionally, the growing adoption of big data and cloud services also provides a positive outlook to the predictive analytics demand.
Competitive Landscape
IBM Corporation
IBM Corporation, established in 1911 is a multinational company that provides hardware, middleware, and software. The company, with its headquarters in New York, the United States, provides services such as AI, cloud computing, and data analytics.
Microsoft Corporation
Microsoft Corporation, a multinational corporation, was founded in 1975 and has its headquarters in Washington, the United States. The company offers software products, consumer electronics, and technological services, among others.
Amazon Web Services, Inc.
Amazon Web Services, Inc., founded in 2002 and based in Seattle, the United States, is a subsidiary of Amazon. The company provides cloud-based products for analytics, computing, database, storage, and networking.
Google LLC
Google LLC, founded in 1998 and headquartered in Mountain View, California, offers predictive analytics through its Google Cloud Platform. This comprises BigQuery and AI-driven services for the analysis of data and prophecies of trends that help businesses extract insights and predict trends.
Other predictive analytics market players include Hewlett Packard Enterprise Development LP, Oracle Corporation, SAS Institute Inc., SAP SE, TIBCO Software Inc., and Alteryx, Inc., among others.
Predictive Analytics Market Report Snapshots
Predictive Analytics Market Size
Predictive Analytics Market Growth
Predictive Analytics Market Trends
Predictive Analytics Market Share
Predictive Analytics Companies
Predictive Analytics Market Regional Analysis
Predictive Analytics Market Growth
Growth in data volume is one of the major drivers for the predictive analytics demand growth. Exponentially growing data from IoT devices, social media, and transaction systems make it highly business-relevant to use such information to generate actionable insights and forecasts of trends in view that help drive better decision-making and efficiency.
Advancements related to AI and machine learning also turn into key drivers. These technologies further enhance the accuracy of predictions, providing deeper insights by processing large volumes of data effectively. Advanced analytical solutions offered by platforms like Microsoft Azure Machine Learning using AI to enhance predictive capabilities, are leading the growth of the predictive analytics industry.
Key Trends and Recent Developments
Use of real-time analytics, big data adoption, and increased internet penetration is going to open up new predictive analytics market opportunities.
August 2024
U.S. defense contractor BAE Systems won a $48 million contract from the U.S. Air Force Research Laboratory to further develop an existing data analytics platform in use by military intelligence analysts.
June 2024
Contentsquare has announced its new platform—Experience Intelligence. Announced as part of the company's summer releases, it is going to help users gain true insight into their customers and journeys, retain, converse with, and improve on NPS.
June 2024
The founders of MapmyIndia launched ClarityX, a company focused on providing leading-edge and customised customer-centric AI-driven data Analytics & Consulting to enterprise clients. ClarityX capabilities will help grow MapmyIndia's enterprise offerings and addressable market.
March 2024
Accenture has completed its acquisition of GemSeek, one of the largest customer experience analytics providers in the industry that helps global businesses understand customers through insight, analytics, and AI-powered predictive models.
Real-time analytics
Real-time predictive analytics will put most businesses at the very core of making instant data-driven decisions, driving demand of predictive analytics market. For instance, streaming analytics platforms such as Apache Kafka allow firms to analyze live data streams for improved agility and responsiveness.
Big data adoption
Increased adoption of big data by business enterprises and organisations is driving the predictive analytics market growth. Predictive analytics can be utilised to streamline operations, gather huge amounts of data, gain valuable insights, and empower companies to stay ahead of their competitors.
Increase in internet penetration
The rise in internet penetration is one of the key predictive analytics industry trends as growing access to the internet increases data generation and helps companies in boosting the predictive analytics market revenue. Furthermore, the expansion of high-speed internet services such as 5G also boosts the demand for predictive analytics to assess the data.
Integration of IoT
Integration of the Internet of Things (IoT) in predictive analytics to deep dive into the data, get faster insights, optimise operations, and gain an analytical framework also augments the growth of the predictive analytics market.
Predictive Analytics Market Trends
One of the top trends of predictive analytics market is integrating AI and machine learning into predictive analytics. These technologies increase predictive accuracy and give deeper insights by being able to consider reams of data. For example, IBM's Watson uses AI to support advanced predictive analytics for a myriad of industries, improving decision-making and operational efficiency.
It is also being increasingly applied in health care to predict patient outcomes and thus optimise treatment plans. Tools like Google's DeepMind are applying predictive analytics in a way that will help predict the progress of a disease and provide customized treatment to a patient, hence raising diagnostic accuracy and treatment efficiency.
Predictive Analytics Industry Segmentation
“Predictive Analytics Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
The major components of predictive analytics are:
- Solutions
- Services
- Small and Medium Sized Enterprises (SMEs)
- Large Size Enterprises
- Cloud
- On-premise
- BFSI
- Healthcare and Life Sciences
- Manufacturing
- Retail and E-commerce
- Government
- Transportation and Logistics
- IT and Telecom
- Others
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Cloud-Based Deployment Will Gain Traction For Its Cost-Effectiveness
The cloud-based deployment will gain a significant market share in the market for predictive analytics due to the scalability, cost-effectiveness, and ease of integration with other digital tools and platforms that the cloud promises. The cloud, in turn, allows business entities to enjoy predictable analytics flexibility—huge data set analysis realizations of insights without much physical on-site infrastructure. As such, it supports the processing and collaboration over real-time data, thus making it pretty amenable to enterprises in search of predictive analytics agile and swift solution packages. This helps in boosting the predictive analytics industry revenue globally.
BFSI To Occupy Significant Share Owing To Improvements In Decision-Making
As per the predictive analytics industry analysis, the BFSI sector occupies a significant portion of the market due to the focus of financial organisations and banks to improve their decision-making. Increasing cases of financial fraud and threats have bolstered the demand for predictive analytics to predict and mitigate the patterns of fraudulent transactions and thefts.
Banks and financial institutions implement predictive analytics solutions in loan approval processes to identify lending risk. Additionally, banks and financial institutions can enhance their customer engagement strategies and improve customer management through such solutions.
Predictive Analytics Market Regional Analysis
Expanding Retail and E-Commerce Sector To Push The Demand For Predictive Analytics In North America
As per the predictive analytics market analysis, North America accounts for a substantial share of the global market owing to the presence of key market players in the region. Furthermore, the development of innovative methods and techniques to enhance the efficiency of predictive analytics is anticipated to propel the market in the forecast period.
Expansion of the retail and e-commerce sector in the region also propels the demand for predictive analytics to predict future trends under changing customer preferences. Additionally, the growing adoption of big data and cloud services also provides a positive outlook to the predictive analytics demand.
Competitive Landscape
IBM Corporation
IBM Corporation, established in 1911 is a multinational company that provides hardware, middleware, and software. The company, with its headquarters in New York, the United States, provides services such as AI, cloud computing, and data analytics.
Microsoft Corporation
Microsoft Corporation, a multinational corporation, was founded in 1975 and has its headquarters in Washington, the United States. The company offers software products, consumer electronics, and technological services, among others.
Amazon Web Services, Inc.
Amazon Web Services, Inc., founded in 2002 and based in Seattle, the United States, is a subsidiary of Amazon. The company provides cloud-based products for analytics, computing, database, storage, and networking.
Google LLC
Google LLC, founded in 1998 and headquartered in Mountain View, California, offers predictive analytics through its Google Cloud Platform. This comprises BigQuery and AI-driven services for the analysis of data and prophecies of trends that help businesses extract insights and predict trends.
Other predictive analytics market players include Hewlett Packard Enterprise Development LP, Oracle Corporation, SAS Institute Inc., SAP SE, TIBCO Software Inc., and Alteryx, Inc., among others.
Predictive Analytics Market Report Snapshots
Predictive Analytics Market Size
Predictive Analytics Market Growth
Predictive Analytics Market Trends
Predictive Analytics Market Share
Predictive Analytics Companies
Predictive Analytics Market Regional Analysis
Table of Contents
160 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Predictive Analytics Market Analysis
- 5.1 Key Industry Highlights
- 5.2 Global Predictive Analytics Historical Market (2018-2024)
- 5.3 Global Predictive Analytics Market Forecast (2025-2034)
- 5.4 Global Predictive Analytics Market by Component
- 5.4.1 Solutions
- 5.4.1.1 Historical Trend (2018-2024)
- 5.4.1.2 Forecast Trend (2025-2034)
- 5.4.2 Services
- 5.4.2.1 Historical Trend (2018-2024)
- 5.4.2.2 Forecast Trend (2025-2034)
- 5.5 Global Predictive Analytics Market by Organisation Size
- 5.5.1 Small and Medium Sized Enterprises (SMEs)
- 5.5.1.1 Historical Trend (2018-2024)
- 5.5.1.2 Forecast Trend (2025-2034)
- 5.5.2 Large Size Enterprises
- 5.5.2.1 Historical Trend (2018-2024)
- 5.5.2.2 Forecast Trend (2025-2034)
- 5.6 Global Predictive Analytics Market by Deployment
- 5.6.1 Cloud
- 5.6.1.1 Historical Trend (2018-2024)
- 5.6.1.2 Forecast Trend (2025-2034)
- 5.6.2 On-premise
- 5.6.2.1 Historical Trend (2018-2024)
- 5.6.2.2 Forecast Trend (2025-2034)
- 5.7 Global Predictive Analytics Market by End Use
- 5.7.1 BFSI
- 5.7.1.1 Historical Trend (2018-2024)
- 5.7.1.2 Forecast Trend (2025-2034)
- 5.7.2 Healthcare and Life Sciences
- 5.7.2.1 Historical Trend (2018-2024)
- 5.7.2.2 Forecast Trend (2025-2034)
- 5.7.3 Manufacturing
- 5.7.3.1 Historical Trend (2018-2024)
- 5.7.3.2 Forecast Trend (2025-2034)
- 5.7.4 Retail and E-commerce
- 5.7.4.1 Historical Trend (2018-2024)
- 5.7.4.2 Forecast Trend (2025-2034)
- 5.7.5 Government
- 5.7.5.1 Historical Trend (2018-2024)
- 5.7.5.2 Forecast Trend (2025-2034)
- 5.7.6 Transportation and Logistics
- 5.7.6.1 Historical Trend (2018-2024)
- 5.7.6.2 Forecast Trend (2025-2034)
- 5.7.7 IT and Telecom
- 5.7.7.1 Historical Trend (2018-2024)
- 5.7.7.2 Forecast Trend (2025-2034)
- 5.7.8 Others
- 5.8 Global Predictive Analytics Market by Region
- 5.8.1 North America
- 5.8.1.1 Historical Trend (2018-2024)
- 5.8.1.2 Forecast Trend (2025-2034)
- 5.8.2 Europe
- 5.8.2.1 Historical Trend (2018-2024)
- 5.8.2.2 Forecast Trend (2025-2034)
- 5.8.3 Asia Pacific
- 5.8.3.1 Historical Trend (2018-2024)
- 5.8.3.2 Forecast Trend (2025-2034)
- 5.8.4 Latin America
- 5.8.4.1 Historical Trend (2018-2024)
- 5.8.4.2 Forecast Trend (2025-2034)
- 5.8.5 Middle East and Africa
- 5.8.5.1 Historical Trend (2018-2024)
- 5.8.5.2 Forecast Trend (2025-2034)
- 6 North America Predictive Analytics Market Analysis
- 6.1 United States of America
- 6.1.1 Historical Trend (2018-2024)
- 6.1.2 Forecast Trend (2025-2034)
- 6.2 Canada
- 6.2.1 Historical Trend (2018-2024)
- 6.2.2 Forecast Trend (2025-2034)
- 7 Europe Predictive Analytics Market Analysis
- 7.1 United Kingdom
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Germany
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 France
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Italy
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Asia Pacific Predictive Analytics Market Analysis
- 8.1 China
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Japan
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 India
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 ASEAN
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Australia
- 8.5.1 Historical Trend (2018-2024)
- 8.5.2 Forecast Trend (2025-2034)
- 8.6 Others
- 9 Latin America Predictive Analytics Market Analysis
- 9.1 Brazil
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Argentina
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Mexico
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Middle East and Africa Predictive Analytics Market Analysis
- 10.1 Saudi Arabia
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 United Arab Emirates
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Nigeria
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 South Africa
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 IBM Corporation
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Microsoft Corporation
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Amazon Web Services, Inc.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Google LLC
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Hewlett Packard Enterprise Development LP
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Oracle Corporation
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 SAS Institute Inc.
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 SAP SE
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 TIBCO Software Inc.
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 Alteryx, Inc.
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Others
Pricing
Currency Rates
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