The North America printed signage market size reached USD 11.43 Billion in 2024. The market is expected to grow at a CAGR of 1.65% between 2025 and 2034, reaching almost USD 13.46 Billion by 2034.
Based on the end use, healthcare boosts the North America printed signage market growth for educational purposes such as advocating for healthy behaviours, describing medical procedures, or presenting new services
In healthcare facilities, printed signage is crucial in guiding, delivering health messages, reminding of appointments, educating on procedures/services, ensuring compliance, projecting professionalism, promoting services, and building brand recognition, ultimately improving patient trust and experience.
Printed signage in entertainment and advertising ensures high exposure, economic benefits, focused marketing, brand strengthening, adaptability, urging action, and versatile positioning, enhancing audience involvement and brand acknowledgement.
As stated by the National Health Expenditure Account (NHEA), healthcare expenditure in the United States increased by 4.1 per cent in 2022, totalling USD 4.5 trillion, equivalent to USD 13,493 per individual. This constituted 17.3 per cent of the country's Gross Domestic Product.
The United States leads in the North America printed signage market share, driven by transportation and logistics, as transportation companies use signage on vehicles, terminals, and cargo to promote logos, slogans, and brands, thus enhancing recognition.
The Bureau of Transportation Statistics (BTS) Transportation Satellite Accounts (TSAs) indicated that transportation contributed $1.3 trillion (5.6%) to the U.S. economy in 2021.
According to Statistics Canada, the total count of registered road motor vehicles in Canada reached 26.3 million in 2022, marking a slight 0.3% increase from the previous year.
Market Segmentation
North America Printed Signage Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Banners
Backlit Displays
Pop Displays
Billboards
Others
Market Breakup by Application
Indoor
Outdoor
Market Breakup by End Use
Entertainment and Advertisement
Transportation and Logistics
Healthcare
BFSI
Retail
Others
Market Breakup by Country
United States of America
Canada
The industry participants offer solutions for labelling and packaging materials, manufacturing pressure-sensitive materials, tags, labels, tickets, and other converted items.
Competitive Landscape
The North America printed signage market key players are
Avery Dennison Corporation
Chandler Signs, LLC
Sign Solutions USA
James Printing & Signs
Design Communications Ltd.
Signs Express
XpressMyself.com LLC (SmartSign)
OUTFRONT Media Inc.
Southwest Signs and Graphics
Thryv, Inc.
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Printed Signage Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Printed Signage Historical Market (2018-2024)
- 5.3 Global Printed Signage Market Forecast (2025-2034)
- 5.4 Global Printed Signage Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 North America Printed Signage Market Overview
- 6.1 Key Industry Highlights
- 6.2 North America Printed Signage Historical Market (2018-2024)
- 6.3 North America Printed Signage Market Forecast (2025-2034)
- 7 North America Printed Signage Market by Type
- 7.1 Banners
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Backlit Displays
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Pop Displays
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Billboards
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 North America Printed Signage Market by Application
- 8.1 Indoor
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Outdoor
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 North America Printed Signage Market by End Use
- 9.1 Entertainment and Advertisement
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Transportation and Logistics
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Healthcare
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 BFSI
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Retail
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Others
- 10 North America Printed Signage Market by Country
- 10.1 United States of America
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Canada
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators of Demand
- 11.4 Key Indicators of Price
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 Avery Dennison Corporation
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Chandler Signs, LLC
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Sign Solutions USA
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 James Printing & Signs
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Design Communications Ltd.
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Signs Express
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 XpressMyself.com LLC (SmartSign)
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 OUTFRONT Media Inc.
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 Southwest Signs and Graphics
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 Thryv, Inc.
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Others
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook