Mexico Cosmetics Market Report and Forecast 2025-2034
Description
The Mexico cosmetics market size reached nearly USD 11.10 Billion in 2024. The market is projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching almost USD 18.96 Billion by 2034.
High beauty consciousness and purchasing power parity have driven many international brands to expand in Mexico. For instance, South Korean cosmetics giant Amorepacific debuted the Laneige brand of products in Mexico in 2023. This is expected to lead to an increase in the sale of cosmetics, driving the Mexico cosmetics market growth.
Increasing investments in cosmetic production in the country, in line with its thriving manufacturing sector, are further aiding the Mexico cosmetics market expansion. Unilever plc decided to invest $400 million in Nuevo Leon in February 2023 to create a new facility for manufacturing personal care and beauty products.
Leading cosmetic companies in the region are increasingly investing in research activities to drive innovation in the market and launch value-added cosmetic products. The growing awareness regarding pollutants and rapid climate change is prompting customers to shift towards beauty products infused with pollutant-fighting agents like algae, Vitamin C, and prebiotics, among others.
The shift towards sustainability is prompting Mexican consumers to seek products with naturally formulated ingredients, further propelling the Mexico cosmetics market development. Besides, customers prefer products that are sourced ethically and made from natural and indigenous ingredients.
Artificial intelligence and virtual reality are driving the shift towards the personalisation of cosmetic products. Major Mexico cosmetics market players are using digital diagnostic tools to convert their stores into experiential spaces to enable a consumer to make a more informed purchase decision. Moreover, the rise of tech-enabled packaging is attracting more consumers as it helps them in tracking the evolution of their skin and pre-select the products they require.
Market Segmentation
Mexico Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Category:
Hair Care
Skin and Sun Care
Makeup and Colour Cosmetics
Fragrances and Deodorants
Others
Market Breakup by Gender:
Men
Women
Unisex
Market Breakup by Price Range:
Mass
Premium
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Pharmacy and Drug Stores
Speciality Stores
Online
Others
Market Breakup by Region:
Baja California
Northern Mexico
The Bajío
Central Mexico
Pacific Coast
Yucatan Peninsula
Competitive Landscape
The key Mexico cosmetics market players are:
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Procter & Gamble Company
Unilever Plc
Natura &Co.
Mary Kay Inc.
Oriflame Cosmetics SA
Beiersdorf AG
Johnson & Johnson Services, Inc.
Others
High beauty consciousness and purchasing power parity have driven many international brands to expand in Mexico. For instance, South Korean cosmetics giant Amorepacific debuted the Laneige brand of products in Mexico in 2023. This is expected to lead to an increase in the sale of cosmetics, driving the Mexico cosmetics market growth.
Increasing investments in cosmetic production in the country, in line with its thriving manufacturing sector, are further aiding the Mexico cosmetics market expansion. Unilever plc decided to invest $400 million in Nuevo Leon in February 2023 to create a new facility for manufacturing personal care and beauty products.
Leading cosmetic companies in the region are increasingly investing in research activities to drive innovation in the market and launch value-added cosmetic products. The growing awareness regarding pollutants and rapid climate change is prompting customers to shift towards beauty products infused with pollutant-fighting agents like algae, Vitamin C, and prebiotics, among others.
The shift towards sustainability is prompting Mexican consumers to seek products with naturally formulated ingredients, further propelling the Mexico cosmetics market development. Besides, customers prefer products that are sourced ethically and made from natural and indigenous ingredients.
Artificial intelligence and virtual reality are driving the shift towards the personalisation of cosmetic products. Major Mexico cosmetics market players are using digital diagnostic tools to convert their stores into experiential spaces to enable a consumer to make a more informed purchase decision. Moreover, the rise of tech-enabled packaging is attracting more consumers as it helps them in tracking the evolution of their skin and pre-select the products they require.
Market Segmentation
Mexico Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Category:
Hair Care
Skin and Sun Care
Makeup and Colour Cosmetics
Fragrances and Deodorants
Others
Market Breakup by Gender:
Men
Women
Unisex
Market Breakup by Price Range:
Mass
Premium
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Pharmacy and Drug Stores
Speciality Stores
Online
Others
Market Breakup by Region:
Baja California
Northern Mexico
The Bajío
Central Mexico
Pacific Coast
Yucatan Peninsula
Competitive Landscape
The key Mexico cosmetics market players are:
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Procter & Gamble Company
Unilever Plc
Natura &Co.
Mary Kay Inc.
Oriflame Cosmetics SA
Beiersdorf AG
Johnson & Johnson Services, Inc.
Others
Table of Contents
150 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Cosmetics Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Cosmetics Historical Market (2018-2024)
- 5.3 Latin America Cosmetics Market Forecast (2025-2034)
- 5.4 Latin America Cosmetics Market Share by Country
- 5.4.1 Brazil
- 5.4.2 Mexico
- 5.4.3 Argentina
- 5.4.4 Others
- 6 Mexico Cosmetics Market Overview
- 6.1 Key Industry Highlights
- 6.2 Mexico Cosmetics Historical Market (2018-2024)
- 6.3 Mexico Cosmetics Market Forecast (2025-2034)
- 7 Mexico Cosmetics Market by Category
- 7.1 Hair Care
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Skin and Sun Care
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Makeup and Colour Cosmetics
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Fragrances and Deodorants
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Mexico Cosmetics Market by Gender
- 8.1 Men
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Women
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Unisex
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Mexico Cosmetics Market by Price Range
- 9.1 Mass
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Premium
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Mexico Cosmetics Market by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Convenience Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Pharmacy and Drug Stores
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Speciality Stores
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Online
- 10.5.1 Historical Trend (2018-2024)
- 10.5.2 Forecast Trend (2025-2034)
- 10.6 Others
- 11 Mexico Cosmetics Market by Region
- 11.1 Baja California
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Northern Mexico
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 The Bajío
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Central Mexico
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Pacific Coast
- 11.5.1 Historical Trend (2018-2024)
- 11.5.2 Forecast Trend (2025-2034)
- 11.6 Yucatan Peninsula
- 11.6.1 Historical Trend (2018-2024)
- 11.6.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyers Powers
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Value Chain Analysis
- 14 Trade Data Analysis (HS Code – 334)
- 14.1 Major Importing Countries
- 14.1.1 By Volume
- 14.1.2 By Value
- 14.2 Major Exporting Countries
- 14.2.1 By Volume
- 14.2.2 By Value
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 L’Oréal S.A.
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 Shiseido Co. Ltd.
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Estee Lauder Companies Inc.
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Procter & Gamble Company
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Unilever Plc
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 Natura &Co.
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Mary Kay Inc.
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Oriflame Cosmetics SA
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Beiersdorf AG
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 Johnson & Johnson Services, Inc.
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
