Massage Chairs Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global massage chairs market size attained a value of USD 3.76 Billion in 2024, driven by the growing demand from elderly population and growth of e-commerce sector. The industry is expected to grow at a CAGR of 4.60% during the forecast period of 2025-2034 to attain a value of USD 5.90 Billion by 2034. Customisation is emerging as a significant trend in the massage chair market, as consumers seek products tailored to their individual needs and preferences.

Massage Chairs Market Overview

Massage chairs are increasingly popular globally, providing various physical and mental health benefits. They effectively reduce stress and anxiety, promote relaxation, and relieve muscle tension, making them ideal for athletes and those with physically demanding jobs. In 2022, healthcare expenditures in the U.S. rose by 4.1% to reach USD 4.5 trillion, according to the National Health Expenditure Account (NHEA). This increase supports the growth of the massage chairs market, as these chairs improve blood circulation, assist in injury recovery, and promote cardiovascular health.

Individuals frequently find relief from chronic pain conditions like back pain and arthritis through focused massage therapy. The Global Burden of Diseases Study (GBD 2019) indicates a significant rise in osteoarthritis (OA) in India, with symptomatic cases increasing 2.66-fold from 1990 to 2019 and age-standardised prevalence rising from 4,895 to 5,313 per 100,000 people. This growing prevalence is driving demand of massage chairs market, which provides a convenient and effective way to enhance well-being and promote relaxation.

Massage Chairs Market Growth

Technological advancements, including AI and customisable programs, have improved chair functionality. A growing elderly population seeks relief from chronic pain, while urban lifestyles increase stress, driving demand for home wellness products. The appeal of massage chairs, which offer the convenience of at-home therapy and a wide variety of options for different budgets, is increasing the massage chairs market revenue. In March 2024, Cozzia USA launched Quantum at the April High Point Market, displaying its most advanced massage chair to date. Quantum included AI voice control, personalised massage settings, and features such as a Fifth Generation Adaptive 5D Mechanism and enhanced leg care, significantly improving user comfort and effectiveness.

The massage chairs market dynamics and trends are being impacted by the growth of e-commerce, which simplifies the purchasing process and drives market expansion. In emerging economies, increasing disposable incomes are allowing more consumers to invest in wellness products. According to the Australian Bureau of Statistics (ABS), during the 2020-21 period, the e-commerce retail sector contributed 41.5% to the increase in the value generated by digital activities in Australia. Online platforms also offer important customer reviews and ratings, assisting potential buyers in making informed choices based on others' experiences.

Key Trends and Developments

Customisation, sustainability and eco-friendly practices, and increased disposable income are boosting the massage chairs market.

July 2024

OGA introduced the BIOVIS, its most advanced massage chair, featuring world-first innovations and the AI control system OVERSEER. It offered personalised experiences with KinectBack Technology, Liflex Adaptive Track, and Pilaflex Ankle Stretching. Additionally, CloudLift Airbag Cushioning provided spine support, while the Virtual Cockpit enhanced the overall experience with superior audio.

July 2024

Cozzia USA launched a new massage chair at the Summer Las Vegas Market, providing premium features at a mid-range price. The CZ-645 Zen XE, available in three colours, allowed users to customise their massages with a 3D Human-like Vario Motion mechanism, six massage techniques, and 16 auto pre-programs.

January 2024

NOUHAUS announced the launch of its premium ORBIT massage chair at the CES show in Las Vegas, Nevada. The South Korean life curation company, a young and thriving furniture brand, surpassed USD 150 million in revenue since its debut in 2019, gaining fame with its best-selling New Classic massage chair.

January 2024

OSIM announced its new gaming and massage chairs at CES 2024 in Las Vegas, utilising AI and machine learning for enhanced health monitoring and relaxation. The products included the uLove 3 Well-Being Chair, uThrone V Gaming Massage Chair, and a DIY Massage Chair, all supported by the OSIM Well-Being app for personalised insights.

Technological Advancements

The massage chairs demand growth is being fuelled by rapid technological advancements, particularly in AI and smart features. Manufacturers are implementing advanced algorithms that tailor massage experiences to individual user profiles, health data, and preferences. Enhancements such as voice control, app connectivity, and real-time feedback improve usability. These innovations not only enhance massage effectiveness but also attract tech-savvy consumers seeking personalised wellness solutions. Companies are placing a greater emphasis on research and development to create cutting-edge technologies, making massage chairs more attractive and competitive in the wellness industry. In January 2024, PowerMax introduced two innovative full-body massage chairs: the PMC-2000, featuring 2D Intelligent Technology for customisable massages, and the PMC-4900, equipped with AI voice control and health detection, reinforcing the brand’s commitment to advanced wellness solutions.

Customisation and Personalisation

Customisation is emerging as a significant trend in the massage chair market, as consumers seek products tailored to their individual needs and preferences. Brands are incorporating adjustable settings, varying massage intensities, and personalised programmes based on user feedback and health metrics. Features such as memory foam, adaptable massage tracks, and customisable soundscapes enhance the overall experience. This focus on personalisation appeals to a diverse range of consumers, enabling them to choose features that best align with their lifestyles and health requirements, thereby driving the massage chairs industry revenue. In September 2024, Danish startup Self.io launched smart massage robots for on-demand personalised wellness. These robotic systems offered high-quality massages at more affordable prices, employing a camera to generate 3D point cloud representations for tailored movements. Data logging and machine learning enhanced user experiences by personalising future massages based on collected biometric data.

Sustainability and Eco-Friendly Practices

The growth of the massage chairs industry is being impacted by sustainability and eco-friendly practices in response to consumer demand for environmentally responsible products. Manufacturers are investigating sustainable materials, energy-efficient designs, and eco-friendly packaging solutions. This trend appeals to environmentally conscious consumers and aligns with broader corporate responsibility goals. Furthermore, the shift towards eco-friendly practices demonstrates the industry's growing commitment to reducing environmental impact while providing high-quality wellness solutions. In July 2024, Herman Miller highlighted its iconic Eames massage chair, featuring a vegan construction with plant-based bamboo leather upholstery. This sustainable material, sourced from renewable bamboo, reduced water consumption and carbon footprint compared to traditional leather, marking a significant advancement towards eco-friendly alternatives in premium design.

Increased Disposable Income

Increased disposable income has become a significant driver of growth in the massage chairs market. As income levels rise, consumers are more willing to invest in premium wellness products that promote physical and mental well-being. As per industry reports, the global middle class is expected to reach 5.5 billion people by 2030, with significant growth in emerging economies like India, China, and Southeast Asia. This expanded consumer base has led to a surge in demand for comfort and wellness products, including massage chairs. In developed markets, such as the United States and Europe, the growing trend towards health and wellness is reinforced by rising disposable incomes, especially among high-income earners. A report by the Organisation for Economic Co-operation and Development (OECD) indicates that average household disposable income in OECD countries rose by 1.6% in 2022. As consumers experience increased financial stability, they seek products that enhance their lifestyle, reduce stress, and promote recovery, making massage chairs an attractive option.

Massage Chairs Market Trends

Rising health awareness has become a major factor propelling the demand for wellness and relaxation products, including massage chairs. With an increasing number of people recognising the importance of self-care, stress management, and physical recovery, there is a heightened interest in products that offer therapeutic benefits. According to the World Health Organisation (WHO), over 60% of the global population now faces lifestyle-related diseases, including stress, muscle pain, and poor circulation, further increasing demand for solutions that promote relaxation. As a result, consumers are turning to massage chairs as an accessible and effective method for managing stress, improving blood circulation, and alleviating muscle tension.

Market Restraints

The massage chairs market faces several key restraints. High initial costs deter potential buyers, especially in price-sensitive markets. Limited consumer awareness about the benefits and features of massage chairs further hinders market growth. Space constraints in urban settings make installation challenging, while competition from alternative wellness products offers cheaper, more portable options.

Additionally, concerns over maintenance and repair costs can discourage purchases, as consumers worry about the durability and longevity of these complex products. To succeed, brands must address these issues and enhance consumer trust through strong after-sales support and warranties.

Massage Chairs Industry Segmentation

The EMR’s report titled “Massage Chairs Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Nature

• Conventional
• Robotic

Market Breakup by Product Type

• Inversion Massage Chair
• Zero Gravity Massage Chair
• Targeted Massage Products
• Others

Market Breakup by Application

• Residential
• Commercial

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Massage Chairs Market Share

Market Analysis by Nature

Traditional massage chairs provide a sense of familiarity with techniques like kneading and tapping, offering users comfort. Their popularity in the massage chairs market is growing because they are more affordable than robotic alternatives, making them accessible to a broader audience. With user-friendly controls, these chairs require no technical setup, allowing for immediate relaxation. They are also built to be durable, standing up to frequent use. Hospitals are increasingly acknowledging the significance of patient comfort in recovery, as massage chairs can help relieve pain, reduce anxiety, and foster relaxation, thus enhancing the healing process. Some healthcare facilities include massage chairs in physical therapy programs to assist with muscle relaxation and improve circulation.

Robotic massage chairs utilise AI and body-scanning technology to create personalised experiences tailored to individual preferences. They come equipped with features such as programmable sequences and heat therapy to enhance the overall massage. In August 2023, Xiaomi launched a smart massage chair offering over seventeen modes for complete relaxation, including four preset settings, five app-specific modes, and six cloud-based options, along with 3 customisable modes. With NFC touch connectivity and smart user recognition, this chair merges luxury with innovative technology, boosting the massage chairs demand. These models continually evolve through data logging, providing a variety of techniques, from deep tissue to Swedish, all without the need for a therapist.

Market Analysis by Application

Massage chairs provide unparalleled convenience, allowing users to enjoy massages anytime without appointments or travel. They are economical, reducing expenses compared to regular visits to therapists. With adjustable settings, users can personalise their experiences to suit their needs. According to the Australian Bureau of Statistics, the value of new residential construction rose by 19.4% to USD 7.14 billion in January 2024, boosting demand in the massage chairs market. Regular use helps alleviate stress and anxiety while promoting overall health for the whole family.

In commercial environments, massage chairs improve employee wellness, leading to greater satisfaction and productivity, which impacts trends in the massage chairs market. They also attract customers to spas, gyms, and salons by providing unique experiences. Quick massages can boost turnover in busy locations. According to Japanese statistics, 111,214 non-residential buildings were constructed in 2023. Businesses like spas, hotels, and fitness centres can attract more clients by offering premium massage chair experiences, enhancing their service offerings. With adaptable settings, these chairs meet various needs, helping to distinguish brands and encourage customer loyalty through repeat visits.

Massage Chairs Market Regional Insights

Europe Massage Chairs Market Analysis

Europe is currently experiencing the highest demand for massage chairs, with Germany, Italy, and France playing significant roles in this growth. According to the 2021 report on Physical Activity in Germany, 22.6% of adults aged 18-64 were sufficiently active, contributing to the growth of the massage chairs market. In July 2023, Panasonic launched the EP-MA73, which emphasises holistic wellness and offers a range of massage modes and settings. A standout feature is its "Smart Body Scan," which tailors the intensity and targeted areas of the massage. Additionally, the chair boasts a sleek, modern design that complements various home interiors.

North America Massage Chairs Market Trends

The North American massage chairs market value is set for substantial growth, propelled by top brands such as Osaki, Inada, Human Touch, and Luraco. These chairs provide customisable settings for personalised experiences, improve sleep quality through relaxation, and promote better posture for those sitting for extended periods. In March 2024, OSIM launched the Deluxe Max massage chair in North America, elevating relaxation standards with its Long Track Massage and advanced features designed to meet everyone’s needs.

Asia Pacific Massage Chairs Market Insights

In India, brands like Dr Trust, Philips, and Kaff highlight the growing massage chairs market share in the Asia-Pacific region. The Ministry of Tourism reported that Foreign Tourist Arrivals (FTAs) in India increased to 6.44 million in 2022, up from 1.52 million in 2021, driving massage chairs demand. These chairs offer tourists’ instant relaxation after long journeys, convenient access in hotels and airports without needing appointments, and quick relief for sore muscles, enhancing their overall travel experience.

Latin America Massage Chairs Market Analysis

Key markets in the region include Brazil, Mexico, and Argentina, where there is significant demand for spices. The Latin American massage chair market is expanding as these chairs provide customisable settings for tailored experiences, enhance blood circulation for improved health, and support holistic wellness by addressing physical, mental, and emotional well-being. According to industry reports, Argentina's sports market revenue was projected to reach USD 2.28 million in 2022, with expectations to grow to USD 5.53 million by 2029. This is expected to benefit the massage chair industry growth, as these chairs aid in alleviating muscle soreness and accelerating recovery after intense workouts or competitions, minimising downtime for athletes.

Middle East and Africa Massage Chairs Market Driving Factors

The African massage chair market is experiencing growth, particularly in Egypt, Ethiopia, and Morocco. This expansion is driven by a greater awareness of wellness, urbanisation, a burgeoning middle class with increased disposable income, and the hospitality industry's focus on wellness services. In February 2023, Inada launched its premium DreamWave massage chair in South Africa, which includes advanced 3D massage technology and customisable features designed to enhance relaxation and overall well-being for consumers.

Innovative Startups in the Massage Chairs Market

Innovative startups in the massage chairs market enhance consumer experience through advanced technology, personalisation, and affordability. They focus on sustainability and improved user interfaces while quickly adapting to trends. Their diverse offerings foster healthy competition and promote wellness, building strong community connections and loyalty among customers.

Zenith Massage: Zenith Massage offers innovative chairs with built-in wellness tracking features. Their startup emphasizes personalised experiences, allowing users to monitor stress levels and customise massage settings, making relaxation more data-driven and responsive to individual wellness journeys.

RejuveTech: RejuveTech has entered the market with a line of eco-friendly massage chairs made from sustainable materials. Their commitment to wellness and environmental responsibility appeals to consumers looking for guilt-free relaxation solutions that align with their values.

Competitive Landscape

Market players in the wellness and healthcare industry are innovating advanced massage chair technology, blending innovative features with traditional techniques to enhance user experience. Their products offer smart functions, customisable settings, and ergonomic designs that promote relaxation. With a focus on quality and customer satisfaction, they aim to expand globally, catering to health-conscious consumers seeking effective wellness solutions.

Panasonic Holdings Corp.

Panasonic Holdings Corp.: Established in 1918 and headquartered in Osaka, Japan, Panasonic is a global leader in electronics, offering innovative massage chairs that combine advanced technology with ergonomic design for enhanced wellness and relaxation.

Family Inada Co., Ltd.

Family Inada Co., Ltd.: Founded in 1962 and based in Osaka, Japan, Family Inada specialises in premium massage chairs that integrate traditional techniques with modern technology, promoting relaxation and well-being.

Fuji Medical Instruments Mfg. Co., Ltd.

Fuji Medical Instruments Mfg. Co., Ltd.: Established in 1954 and headquartered in Japan, Fuji Medical focuses on developing therapeutic massage equipment, including advanced massage chairs that prioritise health benefits and user comfort.

Human Touch, LLC

Human Touch, LLC: Founded in 1979 and based in California, USA, Human Touch designs ergonomic massage chairs that blend technology and holistic wellness, enhancing relaxation and overall health for users.

Other key players in the global massage chairs market report include Luraco Health & Beauty LLC, Ogawa Smart Healthcare Technology Group Co., Ltd., Cozzia USA LLC, Bravvo Health Equipments Inc., Spine Care Medical Instruments, and Paramount Surgimed Ltd., among others.