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Italy Car Rental Market Report and Forecast 2025-2034

Publisher Expert Market Research
Published May 29, 2025
Length 122 Pages
SKU # EMAR20078684

Description

The Italy car rental market size reached USD 1.78 Billion in 2024. The market is expected to grow at a CAGR of 4.87% between 2025 and 2034, reaching USD 2.86 Billion by 2034.

The Italy car rental market growth is boosted by online method of booking

Online modes of booking have also become increasingly popular considering advancements in technology relating to heightened customer service and customer experience. Reservations made via third-party websites, mobile applications and rental websites are online modes of reservation that are considered more convenient in the present day. They provide real-time availability, streamlined payment processes, and flexibility. There is also a rising inclination among consumers towards more sustainable options prompting companies to invest in electric vehicles.

Traditional methods of booking offline include visiting brick-and-mortar offices, utilizing intermediary services, or making reservations via telephone. These approaches offer a personal touch to the process and continue to appeal to segments of the population that prioritize face-to-face interactions.

In the Italy car rental market, several notable trends are shaping the industry landscape. Companies are prioritizing investments in user-friendly interface platforms and mobile applications.

Market Segmentation

Italy car rental market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Booking Type

Offline
Online

Market Breakup by Rental Length Type

Short-Term
Long-Term

Market Breakup by Application Type

Leisure/Tourism
Business

Market Breakup by Vehicle Type

Luxury/Premium Cars
Economy/Budget Cars
SUVs
MUVs

The Italy car rental market key players are Avis Budget Group Inc., Enterprise Holdings, Inc., Hertz Global Holdings, Inc., Sixt SE, Europcar International S.A.S.U, Sicily by Car S.p.A, and Sunny Cars GmbH among others.

Table of Contents

122 Pages
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Europe Car Rental Market Overview
5.1 Key Industry Highlights
5.2 Europe Car Rental Historical Market (2018-2024)
5.3 Europe Car Rental Market Forecast (2025-2034)
6 Italy Car Rental Market Overview
6.1 Key Industry Highlights
6.2 Italy Car Rental Historical Market (2018-2024)
6.3 Italy Car Rental Market Forecast (2025-2034)
7 Italy Car Rental Market by Booking Type
7.1 Offline
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Online
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
8 Italy Car Rental Market by Rental Length Type
8.1 Short-Term
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Long-Term
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 Italy Car Rental Market by Application Type
9.1 Leisure/Tourism
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Business
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
10 Italy Car Rental Market by Vehicle Type
10.1 Luxury/Premium Cars
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Economy/Budget Cars
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 SUVs
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 MUVs
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators of Demand
11.4 Key Indicators of Price
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 SIXT SE
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 Avis Budget Group, Inc.
12.5.2.1 Company Overview
12.5.2.2 Product Portfolio
12.5.2.3 Demographic Reach and Achievements
12.5.2.4 Certifications
12.5.3 Hertz Global Holdings Inc.
12.5.3.1 Company Overview
12.5.3.2 Product Portfolio
12.5.3.3 Demographic Reach and Achievements
12.5.3.4 Certifications
12.5.4 Europcar International S.A.S.U.
12.5.4.1 Company Overview
12.5.4.2 Product Portfolio
12.5.4.3 Demographic Reach and Achievements
12.5.4.4 Certifications
12.5.5 Enterprise Holdings, Inc.
12.5.5.1 Company Overview
12.5.5.2 Product Portfolio
12.5.5.3 Demographic Reach and Achievements
12.5.5.4 Certifications
12.5.6 Sicily by Car S.p.A
12.5.6.1 Company Overview
12.5.6.2 Product Portfolio
12.5.6.3 Demographic Reach and Achievements
12.5.6.4 Certifications
12.5.7 Sunny Cars GmbH
12.5.7.1 Company Overview
12.5.7.2 Product Portfolio
12.5.7.3 Demographic Reach and Achievements
12.5.7.4 Certifications
12.5.8 Others

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