Europe Tablet Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

The Europe tablet market reached around 35.39 Million Units in 2024. The market is projected to grow at a CAGR of 2.40% between 2025 and 2034 to reach nearly 44.86 Million Units by 2034.

Europe Tablet Market Growth

Overall, participation in online education saw an increase in 2023 compared to the previous year. The highest levels of interest in online education were recorded in Finland (50%), Spain (42%), and both Sweden and the Netherlands (40%). The demand for tablets has significantly surged, largely due to the growing trend towards online learning. This shift has been propelled by various factors, including advancements in technology, evolving educational methodologies, and global occurrences such as the COVID-19 pandemic. The increasing need for tablets in online education can be attributed to their adaptability, portability, and capacity to accommodate a diverse array of educational applications. As digital learning continues to progress, tablets are anticipated to assume a more prominent role in the educational sector in the forecast period.

Europe stands as a significant player in the global retail e-commerce arena, ranking as the third largest market worldwide. In 2023, the region generated impressive total revenues amounting to approximately USD 631.9 billion. This robust figure underscores the growing importance of online shopping in the European economy and reflects changing consumer behaviours that increasingly favour digital transactions over traditional retail methods. Additionally, the European retail e-commerce market is poised for substantial growth. With an anticipated annual growth rate of 9.31%, projections indicate that by 2027, e-commerce sales in Europe could soar to an estimated USD 902.3 billion. This growth trajectory highlights not only the resilience of the e-commerce sector but also the evolving preferences of consumers who are increasingly turning to online platforms for their shopping needs.

Key Trends and Developments

Rising focus on remote work and learning; the development of advanced displays; technological advancements and innovations; and the growing focus on sustainability are driving the Europe tablet market expansion.

April 2024

OnePlus confirmed that its mid-range Android tablet, OnePlus Pad Go, was set to go on sale in Europe from April 2023. The tablet boasts a 2408 x 1720 and 11.5 inch LCD panel with a 90 Hz refresh rate and is powered by a MediaTek Helio G99 chipset.

August 2023

T-Mobile collaborated with Google and added a 5G Android tablet to its T Phone range. The tablet was launched across ten markets, including Austria, Czech Republic, Croatia, Hungary, northern Macedonia, Montenegro, Poland, and Slovakia.

March 2020

Remarkable announced the launch of its advanced and world’s thinnest paper tablet, reMarkable 2, available for pre-order at remarkable.com for EUR 399. The tablet features the ability to convert handwritten notes into text while offering options for sharing, annotating, sharing, and searching documents.

Growing Demand for Mobile Learning and Working

With the growing demand for mobile working and learning, the demand for tablets is significantly increasing as they are lightweight, boast extensive battery life, and provide enhanced flexibility and convenience.

The Development of Advanced Display Technologies

The development of advanced, robust, and durable display technologies, including flexible OLED screens, to offer excellent display quality is expected to aid the market expansion in the forecast period.

Technological Advancements and Innovations

Technological advancements and innovations are leading to the development of foldable tablets equipped with advanced security features and cameras to ensure the safety and security of data and provide users with high-quality videos and images.

Rising Emphasis on Sustainability

With the growing environmental consciousness, key players are emphasising sustainability in tablet designs and using energy-efficient components and eco-friendly materials to reduce environmental footprint and deliver exceptional performance.

Europe Tablet Market Trends

The market is benefitting from the rising trend of remote work and education. Due to their convenience, portability, versatility, and compact size, tablets are increasingly preferred as alternatives to laptops. The cost-effectiveness of tablets is also boosting their adoption for remote work and online education. Moreover, the integration of advanced technologies like artificial intelligence in tablets to enhance users’ experiences while optimising battery life and performance is anticipated to fuel the market development.

Europe Tablet Industry Segmentation

Europe Tablet Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System:

  • Android
  • iOS
  • Windows
Market Breakup by Screen Size:
  • 8 Inch
  • 8 Inch and Above
Market Breakup by End-Use:
  • Consumer
  • Commercial
Market Breakup by Distribution Channel:
  • Online
  • Offline
Market Breakup by Country:
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
Europe Tablet Market Share

Based on the screen size, the market is segmented into 8 inch and 8 inch and above. The 8 inch and above segment is projected to grow at a CAGR of 3.7% during the forecast period of 2025-2034. Tablets featuring screens measuring 8 inches or larger have gained significant popularity in both consumer and commercial sectors, attributed to their adaptability and improved user experience.

Leading Companies in the Europe Tablet Market

Major players are focusing on technological advancements and product innovation to gain a competitive edge in the market.
  • Apple Inc.
  • Lenovo Group Ltd.
  • Samsung Electronics Co. Ltd.
  • AsusTek Computer Inc.
  • LG Corporation
  • Acer Inc.
  • Xiaomi Group
  • Nokia Corporation
  • Hewlett Packard Enterprise Development LP
  • Microsoft Corporation
  • Others
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.


1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Tablet Market Overview
5.1 Key Industry Highlights
5.2 Global Tablet Historical Market (2018-2024)
5.3 Global Tablet Market Forecast (2025-2034)
6 Europe Tablet Market Overview
6.1 Key Industry Highlights
6.2 Europe Tablet Historical Market (2018-2024)
6.3 Europe Tablet Market Forecast (2025-2034)
7 Europe Tablet Market by Operating System
7.1 Android
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 iOS
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Windows
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
8 Europe Tablet Market by Screen Size
8.1 8 Inch
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 12 Inch and Above
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 Europe Tablet Market by End Use
9.1 Consumer
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Commercial
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
10 Europe Tablet Market by Distribution Channel
10.1 Online
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Offline
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
11 Europe Tablet Market by Country
11.1 United Kingdom
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Germany
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 France
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 Italy
11.4.1 Historical Trend (2018-2024)
11.4.2 Forecast Trend (2025-2034)
11.5 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators of Demand
12.4 Key Indicators of Price
13 Value Chain Analysis
14 Price Analysis
15 Manufacturing Process
16 Competitive Landscape
16.1 Supplier Selection
16.2 Key Global Players
16.3 Key Regional Players
16.4 Key Player Strategies
16.5 Company Profiles
16.5.1 Apple Inc.
16.5.1.1 Company Overview
16.5.1.2 Product Portfolio
16.5.1.3 Demographic Reach and Achievements
16.5.1.4 Certifications
16.5.2 Lenovo Group Ltd.
16.5.2.1 Company Overview
16.5.2.2 Product Portfolio
16.5.2.3 Demographic Reach and Achievements
16.5.2.4 Certifications
16.5.3 Samsung Electronics Co. Ltd.
16.5.3.1 Company Overview
16.5.3.2 Product Portfolio
16.5.3.3 Demographic Reach and Achievements
16.5.3.4 Certifications
16.5.4 AsusTek Computer Inc.
16.5.4.1 Company Overview
16.5.4.2 Product Portfolio
16.5.4.3 Demographic Reach and Achievements
16.5.4.4 Certifications
16.5.5 LG Corporation
16.5.5.1 Company Overview
16.5.5.2 Product Portfolio
16.5.5.3 Demographic Reach and Achievements
16.5.5.4 Certifications
16.5.6 Acer Inc.
16.5.6.1 Company Overview
16.5.6.2 Product Portfolio
16.5.6.3 Demographic Reach and Achievements
16.5.6.4 Certifications
16.5.7 Xiaomi Group
16.5.7.1 Company Overview
16.5.7.2 Product Portfolio
16.5.7.3 Demographic Reach and Achievements
16.5.7.4 Certifications
16.5.8 Nokia Corporation
16.5.8.1 Company Overview
16.5.8.2 Product Portfolio
16.5.8.3 Demographic Reach and Achievements
16.5.8.4 Certifications
16.5.9 Hewlett Packard Enterprise Development LP
16.5.9.1 Company Overview
16.5.9.2 Product Portfolio
16.5.9.3 Demographic Reach and Achievements
16.5.9.4 Certifications
16.5.10 Microsoft Corporation
16.5.10.1 Company Overview
16.5.10.2 Product Portfolio
16.5.10.3 Demographic Reach and Achievements
16.5.10.4 Certifications
16.5.11 Others

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