Europe Portable Generator Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

Europe portable generator market size reached around USD 590.66 Million in 2024. The market is projected to grow at a CAGR of 5.10% between 2025 and 2034 to reach nearly USD 971.33 Million by 2034.

Europe Portable Generator Market Growth

The rise in tourism across Europe is propelling the portable generator demand growth in the region, as they are an ideal choice for outdoor activities such as camping, festivals and remote locations. Additionally, high-powered portable generators can not only provide long-lasting and reliable power supply but can also be used to operate multiple light fixtures, heavy sound systems, and large appliances often found in such events.

As per industry reports, 62% of EU residents made at least one personal tourism trip in 2022, led by Spain which was the most popular destination for international tourists accounting for more than 271 million nights spent in tourist accommodation, equivalent to 22% of the region’s total share. As the share grows further owing to rapid urbanisation of European countries and the mordernisation of top tourist destinations, the demand for portable generators shall witness a sharp surge.

Key Trends and Recent Developments

Rising electricity consumption, frequent power outages, and the growing popularity of dual fuel generators are increasing the Europe portable generator market value.

September 2024

Bobcat launched new PG40 and PG50 portable generators powered by Stage V D24 engines and Stamford alternators. They replaced the previous generation Stage IIIA G40 and G60 models with improved output and reduced fuel consumption. Also, both generators had a lightweight and compact design, with advanced features such as optional factory-mounted running gear and ‘Liquid Heat’, a low-load management system.

May 2024

Trime launched a range of portable diesel-powered generators with an output capacity ranging between 6kVA to 670kVA. Their features were akin to powerful and popular diesel engines in the market such as Kohler Stage V, Yanmar, FPT Iveco and Perkins. According to the company officials, the generators were best suited for the United Kingdom and Ireland power rental markets as they were ultra-silent, reliable, and compact in design.

March 2022

Yanmar upgraded its YDG series of portable generators to meet the EU Stage-V emission standards and launch them in the region’s growing construction market. The series comprised two models, YDG3700 and two YDG5500 manufactured entirely in Europe. They were equipped with an electric starter version and air-cooled L-type engines to provide power outputs ranging between 3.3 and 5.8kVA.

January 2021

Atlas Copco launched two new inverter power generators, P2000i and P3500i, for Europe’s power rental market. The inverter conveniently converted the first high voltage multi-phase AC power to clean AC predictable power at the required voltage and frequency. To increase efficiency, they used advanced electronics and magnets. Also, as they were designed for daily use, they had easy recoil start function for quick activation and low fuel consumption for cost-effectiveness.

Rising Electricity Consumption is Propelling the Market Growth

The increased electricity consumption in Europe is a key driver for the growth of Europe portable generator market. According to the International Energy Association (IEA), the per capita electricity consumption in Europe was 5.744 MWh/capita in 2022, which was 68% higher than the global average. This indicates a high demand for reliable and uninterrupted power supply in the region, making portable generators an ideal source of backup or additional power during shortage events.

Frequent Power Outages is Increasing the Demand of Portable Generators

Frequent power outage events due to ageing power infrastructure and harsh weather conditions is fuelling the Europe portable generator market. These outages often extend for a longer period of time, affecting wide areas and disrupting daily business operations as well as household activities. For instance, in one of the recent power outage events that occurred on June 21st, 2024, the entire Continental Europe including large parts extending through countries such as Albania, Montenegro, Bosnia, Herzegovina and Croatia suffered a total blackout for more than an hour, thus, causing electrical disruptions and an urgent need for reliable alternative power backup source.

Popularity of Dual Fuel Portable Generators is a Key Trend of Europe Portable Generator Market

The need for cost-effective power supply has propelled the demand for dual fuel portable generators which can be powered using multiple sources. These may include gasoline, liquid propane, or renewable energies such as solar or wind. Such generators not only provide the flexibility of switching fuel sources based on price standards but are also ideal for remote locations where fuel shortages and unavailability are frequent events. Realising their growing demand and revenue generating potential, major players in Europe portable generator market are increasingly investing in their developments. For instance, EcoFlow, which holds a sizeable market share in Europe, launched a new dual fuel generator in December 2022, which operated on standard gas as well as propane.

Growing Environmental Concerns is Increasing the Adoption of Portable Generators Fuelled by Renewable Sources

As per the Europe portable generator market analysis, growing environmental concerns are increasing the adoption of portable generators powered by renewable energy sources to reduce carbon footprint of manufacturers, eco conscious customers as well as the government. European markets are witnessing an influx of such generators leading to its long-term stability and sustainability, besides revenue growth. In a similar effort, Jackery, a leading portable generator manufacturer, introduced solar portable generator 1500 in February 2023 that earned the title “The Apple of Solar Generators” owing to its high output capacity worth 1800 watts.

Europe Portable Generator Market Trends

International Entrants are Increasing the Scope of Portable Generator Market Expansion in Europe

Europe portable generator market growth is significantly being driven by the entry of international players who bring in new products with enhanced features and advanced integrated technologies providing a wide range of options to customers at competitive prices. For instance, in March 2022, Japan-based industrial giant Honda, commercially launched EU32i, its new portable generator operated by Sine Wave inverter in Europe, known to produce 3.2 kVA output. Such high-performance products are solidifying the region's position as a dynamic and competitive marketplace for portable generators.

Europe Portable Generator Industry Segmentation

The EMR’s report titled “Europe Portable Generator Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Fuel Type:

• Gas
• Diesel
• Others

Market Breakup by Power Rating:

• Below 5kW
• 5-10 kW
• Above 10 kW

Market Breakup by Application:

• Residential
• Commercial
• Industrial
• Infrastructure

Market Breakup by Country:

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Portable Generator Market Share

Increased Production of Natural Gas is Maximising the Gas-based Portable Generator Market Share in Europe

Natural gas production is on a rising trend across European nations, leading to an increased supply of gas-based portable generators. In 2022, Europe produced more than 18 million TJ of natural gas, accounting for 13% of the global share. Additionally, 20.9% of the produced share went into electricity generation through different sources including portable generators. This is because natural gas is widely considered as a less-polluting fuel compared to diesel and petrol, helping reduce the overall carbon footprint of manufacturers as well as consumers.

Asper the Europe portable generator market report, the introduction of biodiesel and renewable diesel is further increasing the demand for diesel-based portable generators, as these fuels have enhanced the ecological sustainability of the latter. According to the European Biodiesel Board, countries in EU accounted for 25% of the global biodiesel output in 2022, which was the largest among all regions. This increased production has enabled manufacturers to raise the supply of biodiesel-based portable generators, making a significant stride in enhancing the long-term stability of the Europe portable generator market.

Popularity of Mobile Homes is Raising the Demand for Below 5kW Portable Generators

The rising popularity of mobile homes in Europe is significantly boosting the consumption of portable generators of below 5 kW. These smaller generators are ideal for providing reliable electricity in off-grid locations, enabling users to power essential appliances and electronics while enjoying the freedom of the open road. According to the European Caravan Foundation, the first half of 2024 witnessed 94,640 motor caravan registrations in the region, a 9.4% rise since last year. As more people embrace the mobile lifestyle for travel, recreation, and flexible living arrangements, the demand for low capacity and affordable below 5kW portable generators will increase.

Besides, the demand for portable generators ranging between 5kW and 10kW is also growing due to increasing final electricity consumption in the household sector, which was recorded at 600,000 GWh in 2022, led by countries such as Norway, Finland, Sweden, Austria, and France. This trend coupled with frequent power outage events due to harsh and cold weather has raised the share of 5kW to 10kW portable generators in the Europe portable generator market.

Industrial Sector is Increasing the Portable Generator Demand in Europe

Industries and factories are demanding a high output, reliable, and uninterrupted power supply to operate heavy machinery and enable continuous operations. As a result, the industrial sector reported the highest final electricity consumption in 2022, around 900,000 GWh, when compared to other sectors. This led to a growing need for high-capacity portable generators as additional as well as alternative power source in Europe.

The region’s booming infrastructure sector driven by rising construction activities is also driving the growth of the Europe portable generator market. In 2021, the gross value added by construction activities in Europe witnessed a year-on-year growth of 5.5%, led by major construction markets such as Finland, Romania, Austria, and Lithuania. With growing residential and commercial sectors, these activities are further expected to rise across the region, creating a positive impact on the market growth.

Europe Portable Generator Market Regional Analysis

Germany is leading the demand for portable generators in Europe owing to the highest share of per capita final electricity consumption, followed by France and Italy. In 2022, the country recorded a total final consumption of 489,330 gigawatt-hour, primarily due to its robust industrial sector and a significant reliance on electricity for various applications. Besides, its thriving manufacturing industry, including automotive, machinery, and chemical production also creates a constant demand for uninterrupted electrical power supply, making portable generators a necessity for maintaining consistent operations during peak production or power shortage events.

France and Italy follow Germany in the portable generator demand growth with final electricity consumption exceeding 426,000 and 295,000 gigawatt-hour respectively, in 2022. These values are further expected to increase due to rapid urbanisation and industrialization in major cities, creating urgency for portable generators as an active and alternate power source.

Competitive Landscape

Europe portable generator market key players are adopting cleaner and renewable fuel such as solar, wind, and biodiesel to power their generator systems. Moreover, to make the devices more affordable and efficient, they are introducing easy switching facilities between dual fuels, primarily gasoline and liquid propane.

Caterpillar Inc.

Caterpillar Inc. is a 100-year-old company founded in 1925 and headquartered in Texas, United States. It is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company has expanded its footprint across all continents, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation.

Yanmar Holdings Co., Ltd. (Himoinsa S.L.)

Yanmar is a Japanese manufacturing company founded in 1912 and headquartered in the capital city of Tokyo. It operates in multiple segments including agricultural machinery and equipment, compact equipment, energy systems, industrial engines, large engines, marine engines and engine components.

Generac Holdings Inc.

Founded in 1925, Generac is a leading energy technology company specialising in the manufacturing of standby generators, portable power solutions, solar battery storage and EV chargers. The company has manufactured a wide range of portable generators till date which range from the smallest and most compact devices to the largest ones with an output worth 17,500 watt, supporting the Europe portable generator market.

Briggs and Stratton, LLC

Briggs and Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products. It is headquartered in Wisconsin, United States and operates in more than 100 countries on six continents.

Other key players considered in the Europe portable generator market report are Atlas Copco AB, Siemens AG, Cummins Inc., Honda Motor Co. Ltd., INMESOL S.L.U, and Wacker Neuson SE, among others.