Europe Beer Market Report and Forecast 2025-2034
Description
The Europe beer market reached around 367.12 Million HL in 2024. The market is projected to grow at a CAGR of 2.10% between 2025 and 2034 to attain nearly 451.92 Million HL by 2034.
Europe Beer Market Growth
The leading beer-consuming countries within Europe are Germany (79 million hl), the United Kingdom (45 million hl), and Spain (42 million hl). However, in terms of per capita beer consumption, the Czech Republic (136 l), Austria (102 l), and Poland (93 l) top the list.
In terms of production, Germany accounted for 87 million hl of beer production in 2022, which made it the leading beer producer in the European Union. Spain was the second largest producer, with an output of 41 million hl. This can be attributed to the increasing emphasis on the usage of domestic raw materials and environmental sustainability to manufacture premium quality beers.
The Europe market for beer employs 2.6 million people, which has a multiplier effect of 16, substantially uplifting economic growth. France and the United Kingdom are home to over 1500 microbreweries whereas Italy, the Czech Republic, and the Netherlands have 501-1000 microbreweries.
Non-alcoholic beers, which account for over 5% of the EU’s beer market, have gained significant popularity due to technological advancements in brewing and the emergence of health and wellness trends. While resembling the taste of original beers, non-alcoholic beers can be safely consumed by athletes, young adults, and pregnant women, which is accelerating their demand.
Europe Beer Industry Segmentation
Europe Beer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Lager
Ale
Stouts
Others
Market Breakup by Production
Macro Brewery
Micro-Brewery
Craft Brewery
Market Breakup by Category
Standard Beer
Premium Beer
Market Breakup by Alcohol Content
High
Low
Alcohol Free
Market Breakup by Distribution Channel
On-Trade
Off-Trade
Market Breakup by Country
United Kingdom
Germany
France
Italy
Others
Europe Beer Market Share
The market is segmented based on region into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 21.6% of the overall market share in 2023 while recording a CAGR of 2.3% over the forecast period of 2025-2034. This can be attributed to the rising production and consumption of beer in the country.
Leading Companies in Europe Beer Market
In a shift towards sustainability, major beer manufacturers in Europe are committing to labelling ingredients and highlighting the energy consumption of production on the packages of beer bottles.
Heineken N.V.
Anheuser-Busch Inbev S.A.
Carlsberg A/S
Asahi Group Holdings, Ltd.
Kirin Holdings Co. Ltd.
Constellation Brands, Inc.
Boston Beer Company Inc.
OeTTINGER Brewery GmbH
Bitburger Braugruppe GmbH
Molson Coors Beverage Company
Others
Europe Beer Market Report Snapshots
Europe Beer Market Size
Europe Beer Market Growth
Europe Beer Market Share
Europe Beer Companies
Europe Beer Market Growth
The leading beer-consuming countries within Europe are Germany (79 million hl), the United Kingdom (45 million hl), and Spain (42 million hl). However, in terms of per capita beer consumption, the Czech Republic (136 l), Austria (102 l), and Poland (93 l) top the list.
In terms of production, Germany accounted for 87 million hl of beer production in 2022, which made it the leading beer producer in the European Union. Spain was the second largest producer, with an output of 41 million hl. This can be attributed to the increasing emphasis on the usage of domestic raw materials and environmental sustainability to manufacture premium quality beers.
The Europe market for beer employs 2.6 million people, which has a multiplier effect of 16, substantially uplifting economic growth. France and the United Kingdom are home to over 1500 microbreweries whereas Italy, the Czech Republic, and the Netherlands have 501-1000 microbreweries.
Non-alcoholic beers, which account for over 5% of the EU’s beer market, have gained significant popularity due to technological advancements in brewing and the emergence of health and wellness trends. While resembling the taste of original beers, non-alcoholic beers can be safely consumed by athletes, young adults, and pregnant women, which is accelerating their demand.
Europe Beer Industry Segmentation
Europe Beer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Lager
Ale
Stouts
Others
Market Breakup by Production
Macro Brewery
Micro-Brewery
Craft Brewery
Market Breakup by Category
Standard Beer
Premium Beer
Market Breakup by Alcohol Content
High
Low
Alcohol Free
Market Breakup by Distribution Channel
On-Trade
Off-Trade
Market Breakup by Country
United Kingdom
Germany
France
Italy
Others
Europe Beer Market Share
The market is segmented based on region into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 21.6% of the overall market share in 2023 while recording a CAGR of 2.3% over the forecast period of 2025-2034. This can be attributed to the rising production and consumption of beer in the country.
Leading Companies in Europe Beer Market
In a shift towards sustainability, major beer manufacturers in Europe are committing to labelling ingredients and highlighting the energy consumption of production on the packages of beer bottles.
Heineken N.V.
Anheuser-Busch Inbev S.A.
Carlsberg A/S
Asahi Group Holdings, Ltd.
Kirin Holdings Co. Ltd.
Constellation Brands, Inc.
Boston Beer Company Inc.
OeTTINGER Brewery GmbH
Bitburger Braugruppe GmbH
Molson Coors Beverage Company
Others
Europe Beer Market Report Snapshots
Europe Beer Market Size
Europe Beer Market Growth
Europe Beer Market Share
Europe Beer Companies
Table of Contents
133 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Beer Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Beer Historical Market (2018-2024)
- 5.3 Global Beer Market Forecast (2025-2034)
- 5.4 Global Beer Market Breakup by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Europe Beer Market Overview
- 6.1 Key Industry Highlights
- 6.2 Europe Beer Historical Market (2018-2024)
- 6.3 Europe Beer Market Forecast (2025-2034)
- 7 Europe Beer Market by Product Type
- 7.1 Lager
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Ale
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Stouts
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 Europe Beer Market by Production
- 8.1 Macro Brewery
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Micro-Brewery
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Craft Brewery
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Europe Beer Market by Category
- 9.1 Standard Beer
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Premium Beer
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Europe Beer Market by Alcohol Content
- 10.1 High
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Low
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Alcohol Free
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 11 Europe Beer Market by Distribution Channel
- 11.1 On-Trade
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Off-Trade
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 12 Europe Beer Market by Country
- 12.1 United Kingdom
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 Germany
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 12.3 France
- 12.3.1 Historical Trend (2018-2024)
- 12.3.2 Forecast Trend (2025-2034)
- 12.4 Italy
- 12.4.1 Historical Trend (2018-2024)
- 12.4.2 Forecast Trend (2025-2034)
- 12.5 Others
- 13 Market Dynamics
- 13.1 SWOT Analysis
- 13.1.1 Strengths
- 13.1.2 Weaknesses
- 13.1.3 Opportunities
- 13.1.4 Threats
- 13.2 Porter’s Five Forces Analysis
- 13.2.1 Supplier’s Power
- 13.2.2 Buyer’s Power
- 13.2.3 Threat of New Entrants
- 13.2.4 Degree of Rivalry
- 13.2.5 Threat of Substitutes
- 13.3 Key Indicators for Demand
- 13.4 Key Indicators for Price
- 14 Value Chain Analysis
- 15 Trade Data Analysis (HS Code – 223)
- 15.1 Major Exporting Countries
- 15.1.1 By Value
- 15.1.2 By Volume
- 15.2 Major Importing Countries
- 15.2.1 By Value
- 15.2.2 By Volume
- 16 Price Analysis
- 17 Competitive Landscape
- 17.1 Supplier Selection
- 17.2 Key Global Players
- 17.3 Key Regional Players
- 17.4 Key Player Strategies
- 17.5 Company Profiles
- 17.5.1 Heineken N.V.
- 17.5.1.1 Company Overview
- 17.5.1.2 Product Portfolio
- 17.5.1.3 Demographic Reach and Achievements
- 17.5.1.4 Certifications
- 17.5.2 Anheuser-Busch Inbev S.A.
- 17.5.2.1 Company Overview
- 17.5.2.2 Product Portfolio
- 17.5.2.3 Demographic Reach and Achievements
- 17.5.2.4 Certifications
- 17.5.3 Carlsberg A/S
- 17.5.3.1 Company Overview
- 17.5.3.2 Product Portfolio
- 17.5.3.3 Demographic Reach and Achievements
- 17.5.3.4 Certifications
- 17.5.4 Asahi Group Holdings, Ltd.
- 17.5.4.1 Company Overview
- 17.5.4.2 Product Portfolio
- 17.5.4.3 Demographic Reach and Achievements
- 17.5.4.4 Certifications
- 17.5.5 Kirin Holdings Co. Ltd.
- 17.5.5.1 Company Overview
- 17.5.5.2 Product Portfolio
- 17.5.5.3 Demographic Reach and Achievements
- 17.5.5.4 Certifications
- 17.5.6 Constellation Brands, Inc.
- 17.5.6.1 Company Overview
- 17.5.6.2 Product Portfolio
- 17.5.6.3 Demographic Reach and Achievements
- 17.5.6.4 Certifications
- 17.5.7 Boston Beer Company Inc.
- 17.5.7.1 Company Overview
- 17.5.7.2 Product Portfolio
- 17.5.7.3 Demographic Reach and Achievements
- 17.5.7.4 Certifications
- 17.5.8 OeTTINGER Brewery GmbH
- 17.5.8.1 Company Overview
- 17.5.8.2 Product Portfolio
- 17.5.8.3 Demographic Reach and Achievements
- 17.5.8.4 Certifications
- 17.5.9 Bitburger Braugruppe GmbH
- 17.5.9.1 Company Overview
- 17.5.9.2 Product Portfolio
- 17.5.9.3 Demographic Reach and Achievements
- 17.5.9.4 Certifications
- 17.5.10 Molson Coors Beverage Company
- 17.5.10.1 Company Overview
- 17.5.10.2 Product Portfolio
- 17.5.10.3 Demographic Reach and Achievements
- 17.5.10.4 Certifications
- 17.5.11 Others
Pricing
Currency Rates
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