Europe Beer Market Report and Forecast 2025-2034

The Europe beer market reached around 367.12 Million HL in 2024. The market is projected to grow at a CAGR of 2.10% between 2025 and 2034 to attain nearly 451.92 Million HL by 2034.

Europe Beer Market Growth

The leading beer-consuming countries within Europe are Germany (79 million hl), the United Kingdom (45 million hl), and Spain (42 million hl). However, in terms of per capita beer consumption, the Czech Republic (136 l), Austria (102 l), and Poland (93 l) top the list.

In terms of production, Germany accounted for 87 million hl of beer production in 2022, which made it the leading beer producer in the European Union. Spain was the second largest producer, with an output of 41 million hl. This can be attributed to the increasing emphasis on the usage of domestic raw materials and environmental sustainability to manufacture premium quality beers.

The Europe market for beer employs 2.6 million people, which has a multiplier effect of 16, substantially uplifting economic growth. France and the United Kingdom are home to over 1500 microbreweries whereas Italy, the Czech Republic, and the Netherlands have 501-1000 microbreweries.

Non-alcoholic beers, which account for over 5% of the EU’s beer market, have gained significant popularity due to technological advancements in brewing and the emergence of health and wellness trends. While resembling the taste of original beers, non-alcoholic beers can be safely consumed by athletes, young adults, and pregnant women, which is accelerating their demand.

Europe Beer Industry Segmentation

Europe Beer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

Lager
Ale
Stouts
Others

Market Breakup by Production

Macro Brewery
Micro-Brewery
Craft Brewery

Market Breakup by Category

Standard Beer
Premium Beer

Market Breakup by Alcohol Content

High
Low
Alcohol Free

Market Breakup by Distribution Channel

On-Trade
Off-Trade

Market Breakup by Country

United Kingdom
Germany
France
Italy
Others

Europe Beer Market Share

The market is segmented based on region into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 21.6% of the overall market share in 2023 while recording a CAGR of 2.3% over the forecast period of 2025-2034. This can be attributed to the rising production and consumption of beer in the country.

Leading Companies in Europe Beer Market

In a shift towards sustainability, major beer manufacturers in Europe are committing to labelling ingredients and highlighting the energy consumption of production on the packages of beer bottles.

Heineken N.V.
Anheuser-Busch Inbev S.A.
Carlsberg A/S
Asahi Group Holdings, Ltd.
Kirin Holdings Co. Ltd.
Constellation Brands, Inc.
Boston Beer Company Inc.
OeTTINGER Brewery GmbH
Bitburger Braugruppe GmbH
Molson Coors Beverage Company
Others

Europe Beer Market Report Snapshots

Europe Beer Market Size

Europe Beer Market Growth

Europe Beer Market Share

Europe Beer Companies


1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Beer Market Overview
5.1 Key Industry Highlights
5.2 Global Beer Historical Market (2018-2024)
5.3 Global Beer Market Forecast (2025-2034)
5.4 Global Beer Market Breakup by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 Europe Beer Market Overview
6.1 Key Industry Highlights
6.2 Europe Beer Historical Market (2018-2024)
6.3 Europe Beer Market Forecast (2025-2034)
7 Europe Beer Market by Product Type
7.1 Lager
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Ale
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Stouts
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Others
8 Europe Beer Market by Production
8.1 Macro Brewery
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Micro-Brewery
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Craft Brewery
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
9 Europe Beer Market by Category
9.1 Standard Beer
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Premium Beer
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
10 Europe Beer Market by Alcohol Content
10.1 High
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Low
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Alcohol Free
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
11 Europe Beer Market by Distribution Channel
11.1 On-Trade
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Off-Trade
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
12 Europe Beer Market by Country
12.1 United Kingdom
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 Germany
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
12.3 France
12.3.1 Historical Trend (2018-2024)
12.3.2 Forecast Trend (2025-2034)
12.4 Italy
12.4.1 Historical Trend (2018-2024)
12.4.2 Forecast Trend (2025-2034)
12.5 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Trade Data Analysis (HS Code – 223)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Price Analysis
17 Competitive Landscape
17.1 Supplier Selection
17.2 Key Global Players
17.3 Key Regional Players
17.4 Key Player Strategies
17.5 Company Profiles
17.5.1 Heineken N.V.
17.5.1.1 Company Overview
17.5.1.2 Product Portfolio
17.5.1.3 Demographic Reach and Achievements
17.5.1.4 Certifications
17.5.2 Anheuser-Busch Inbev S.A.
17.5.2.1 Company Overview
17.5.2.2 Product Portfolio
17.5.2.3 Demographic Reach and Achievements
17.5.2.4 Certifications
17.5.3 Carlsberg A/S
17.5.3.1 Company Overview
17.5.3.2 Product Portfolio
17.5.3.3 Demographic Reach and Achievements
17.5.3.4 Certifications
17.5.4 Asahi Group Holdings, Ltd.
17.5.4.1 Company Overview
17.5.4.2 Product Portfolio
17.5.4.3 Demographic Reach and Achievements
17.5.4.4 Certifications
17.5.5 Kirin Holdings Co. Ltd.
17.5.5.1 Company Overview
17.5.5.2 Product Portfolio
17.5.5.3 Demographic Reach and Achievements
17.5.5.4 Certifications
17.5.6 Constellation Brands, Inc.
17.5.6.1 Company Overview
17.5.6.2 Product Portfolio
17.5.6.3 Demographic Reach and Achievements
17.5.6.4 Certifications
17.5.7 Boston Beer Company Inc.
17.5.7.1 Company Overview
17.5.7.2 Product Portfolio
17.5.7.3 Demographic Reach and Achievements
17.5.7.4 Certifications
17.5.8 OeTTINGER Brewery GmbH
17.5.8.1 Company Overview
17.5.8.2 Product Portfolio
17.5.8.3 Demographic Reach and Achievements
17.5.8.4 Certifications
17.5.9 Bitburger Braugruppe GmbH
17.5.9.1 Company Overview
17.5.9.2 Product Portfolio
17.5.9.3 Demographic Reach and Achievements
17.5.9.4 Certifications
17.5.10 Molson Coors Beverage Company
17.5.10.1 Company Overview
17.5.10.2 Product Portfolio
17.5.10.3 Demographic Reach and Achievements
17.5.10.4 Certifications
17.5.11 Others

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings