Brazil Tea Market Report and Forecast 2025-2034

Brazil Tea Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Brazil tea market size witnessed a healthy growth in 2024. Aided by growing health awareness and evolving customer preferences, the market is projected to grow at a CAGR of 6.90% between 2025 and 2034.

Traditionally, Brazil is known for its coffee culture, but tea consumption has steadily been gaining momentum due to its perceived health benefits and versatility. In Brazil, tea has historically been a niche product, but its popularity is rising, particularly among the urban population. This shift is largely due to increasing awareness of the health benefits associated with tea, such as its antioxidant properties, weight management support, and its ability to improve digestion. These health-conscious consumers are seeking natural, low-calorie drinks, which makes tea an appealing choice. Green tea, herbal teas, and black tea have gained significant traction as consumers opt for beverages that provide functional benefits and contribute to overall wellness.

The trend towards health and wellness has also fuelled the Brazil tea market expansion. With more Brazilians becoming aware of the potential risks of processed foods and drinks, there is an increasing preference for products that are perceived as more natural and wholesome. Tea fits well into this demand, offering a refreshing and healthy alternative to sodas, sugary drinks, and energy beverages. Additionally, as more consumers become conscious of their diet and lifestyle, the demand for teas with specific functional benefits, such as detoxification, relaxation, or immune support, has surged.

The Brazil tea market growth is being aided by the growing shift in consumer habits in recent years, with consumers gravitating toward premium and organic tea options. These consumers are more likely to value quality over price, often seeking teas that are organically grown and sustainably sourced. The desire for high-quality, ethically produced tea is being driven by increasing concerns about environmental sustainability and fair-trade practices. Brands offering organic and eco-friendly teas are experiencing significant demand in Brazil, reflecting the growing trend of conscious consumption.

Brazil’s growing middle class and the increasing disposable income among consumers are also contributing to the Brazil tea market development. With more disposable income, consumers are now able to experiment with different types of beverages, including premium tea varieties that were previously considered luxury products. Additionally, the influence of global trends, such as the growing popularity of wellness and lifestyle drinks, has led to an increased interest in tea as a beverage of choice. International tea brands have also entered the Brazilian market, offering a wider variety of tea options and further fuelling this trend.

As per the Brazil tea market analysis, the retail landscape for tea in Brazil has undergone a transformation, with increased availability in supermarkets, convenience stores, and speciality shops. Online retail has also played a key role in making tea more accessible to Brazilian consumers. E-commerce platforms provide an efficient way for consumers to explore a variety of tea options, compare prices, and find new brands. The convenience of online shopping, along with targeted marketing campaigns highlighting the health benefits of tea, has helped boost consumer awareness and demand.

The rise in the popularity of herbal and functional teas has been a key Brazil tea market trend. Herbal teas, such as chamomile, ginger, and peppermint, are seen as ideal alternatives for relaxation, digestion, and overall well-being. Functional teas that claim to support weight loss, boost energy levels, or provide other health benefits are also gaining popularity. These trends align with the broader global wellness movement, which has gained significant momentum in Brazil as part of a broader cultural shift towards healthier lifestyles.

The growing popularity of iced tea in Brazil, especially among younger generations, is boosting the Brazil tea market revenue. Iced tea, with its refreshing taste and variety of flavours, is often seen as a trendy and fashionable beverage, especially during the hot Brazilian summer. Many consumers are opting for ready-to-drink iced teas, which are convenient and offer a wide range of flavours and functional benefits, further contributing to the expansion of the market.

Despite these positive developments, there are challenges in the Brazil tea market. The dominance of coffee in Brazilian culture remains a significant hurdle, as coffee is deeply ingrained in daily routines, particularly in social and family settings. Overcoming the strong cultural attachment to coffee may require continued marketing efforts and greater consumer education about the benefits of tea. Additionally, the competitive nature of the beverage market in Brazil presents challenges for new tea brands looking to gain market share. Local and international companies must focus on differentiation, innovative products, and effective marketing strategies to succeed.

Market Segmentation

The market can be divided based on type, form, distribution channel, and region.

Market Breakup by Type:

• Black Tea
• Green Tea
• Herbal Tea
• Others

Market Breakup by Form:

• Leaf Tea
• CTC (Crush, Tear, Curl)

Market Breakup by Distribution Channel:

• Hypermarket and Supermarket
• Convenience Stores
• Online
• Others

Market Breakup by Region:

• São Paulo
• Minas Gerais
• Rio de Janeiro
• Bahia
• Rio Grande do Sul

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Brazil tea market. Some of the major players explored in the report by Expert Market Research are as follows:

• Herboflora
• HELIO AMAYA CIA LTDA
• Yamamotoyama Inc.
• Dr. August Oetker Nahrungsmittel KG
• The Coca-Cola Company (Leão)
• Sítio Shimada
• The Mate Factor, LLC
• MB-Holding GmbH & Co. KG (Martin Bauer)
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.