Bran Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The global bran market size reached around USD 76.57 Billion in 2024. The market is projected to grow at a CAGR of 8.70% between 2025 and 2034 to reach nearly USD 176.34 Billion by 2034.

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Global Bran Market Growth

In the year 2023-24, global wheat production reached a total of 785 million tons. The leading producers of wheat are China, India, and Russia, which together contribute approximately 41% of the world's total wheat output. The United States ranks as the fourth-largest wheat producer globally. Wheat bran, a valuable byproduct of whole wheat milling, is highly nutritious. It is abundant in fibre, vitamins, and minerals, making it a favoured component in health-oriented diets. Wheat bran is frequently incorporated into baked products such as bread, muffins, and cereals to enhance fibre content, thereby aiding digestion and supporting gut health. Beyond its culinary uses, wheat bran is also employed in animal feed due to its significant nutritional benefits, promoting the growth and health of livestock. Furthermore, it is utilised in cosmetic products for its exfoliating properties.

As per the bran market analysis, the leading ten countries in feed production globally account for 65% of the total feed output, generating 799.1 million tons of feed. The feed production in these nations saw an increase of 4.4%, surpassing the global growth rate of 2.3%. Regionally, the Asia Pacific area stands out as the foremost producer of feed worldwide. Bran is extensively utilised in animal feed, especially for poultry, cattle, and other livestock. Its significant fibre content facilitates digestion, supports gut health, and improves nutrient absorption in animals. Wheat and rice bran are frequently incorporated into feed formulations to deliver vital nutrients such as proteins, vitamins, and minerals. Additionally, bran contributes to weight gain, enhances milk production in dairy animals, and improves egg quality in poultry. It is a cost-effective and nutritious component of well-balanced animal diets.

Key Trends and Developments

The bran market growth can be attributed to increasing emphasis on sustainability, rising health awareness, rising demand for functional foods, and expansion of the animal feed sector

July 2024

Kellogg's, now known as Kellanova, a prominent global entity in the sectors of snacking, cereals, noodles, and plant-based foods, recognised for its iconic and esteemed brands, announced the cessation of its All Bran Golden Crunch cereal.

January 2023

Food manufacturer Puratos introduced a novel ingredient, wheat bran fibre ferment, aimed at enhancing the prebiotic advantages of food products, thereby promoting better gut health benefits in bread for consumers.

March 2022

Ardent Mills, a leading company in flour milling and ingredient production, officially unveiled its latest state-of-the-art facility, the Port Redwing Mill, located in Gibsonton, Florida. This new mill is a significant advancement in Ardent Mills' strategic growth initiative, enhancing supply chain flexibility, boosting operational efficiency and product uniformity, and broadening the capacity to fulfil customer demands.

Rising Emphasis on Sustainability

Bran, a byproduct generated during the grain milling process, plays a significant role in reducing waste. This approach aligns with the growing consumer preference for environmentally friendly products.

Rising Health Awareness

An increasing number of individuals are becoming informed about the health advantages of bran, particularly its substantial fibre content, which supports digestion and helps mitigate the risk of conditions such as cardiovascular diseases and diabetes. This heightened awareness is driving a surge in the demand for products that incorporate bran.

Growing Functional Foods Demand

One of the notable bran market trends is the rising demand for functional foods. There is a rising interest in foods that provide health benefits that extend beyond basic nutrition. Bran is being incorporated into a variety of products, including cereals and snacks, to enhance their nutritional profile, thereby addressing this consumer trend.

Rising Disposable Incomes

With an increase in disposable income, consumers are opting for healthier food choices, including those enriched with bran, to enhance their dietary habits.

Animal Feed Industry Growth

Bran serves as a significant component in animal feed due to its nutritional properties. The growth of livestock farming is contributing to an increased demand for bran in animal nutrition.

Global Bran Market Trends

The market is witnessing substantial expansion, propelled by a growing consumer preference for fibre-enriched and health-oriented food items. An increasing understanding of the health advantages associated with bran, including enhanced digestion and effective weight control, is contributing to its incorporation into various food products such as cereals, snacks, and baked goods. Furthermore, the growing application of bran in animal feed and its significance in organic agriculture are broadening its market reach. The trend towards plant-based and vegan diets is also elevating the appeal of bran. Moreover, advancements in bran-based functional foods and the utilisation of byproducts in the cosmetics sector are creating lucrative bran market opportunities.

Global Bran Industry Segmentation

The EMR’s report titled “Global Bran Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Source:

• Rice
• Wheat
• Barley
• Corn
• Others

Market Breakup by Application:

• Food

  

Breakfast cereals

  

Bakery goods

  

Pasta and noodles

  

Oil

  

Others

• Health and Wellness
• Animal Feed
• Others

Market Breakup by Distribution Channel:

• B2B
• B2C

  

Online sales

  

Speciality stores

  

Hypermarkets/supermarkets

  

Others

Market Breakup by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Bran Market Share

Based on the source, the market is segmented into rice, wheat, barley, and corn, among others. The corn segment is projected to grow at a CAGR of 9.8% during the forecast period of 2025-2034. Corn bran serves as a fiber-dense component in various food items, including cereals, snacks, and baked goods. It enhances digestive health, promotes cardiovascular well-being, and is also employed in animal feed to provide nutritional benefits.

Leading Companies in the Global Bran Market

Major players are focusing on the adoption of sustainable farming practices to gain a competitive edge in the bran market.

Ardent Mills

Established in 2014, Ardent Mills is headquartered in Denver, Colorado. The company stands as a prominent provider of flour milling and ingredients, delivering a diverse array of wheat, corn, and oat products to clients throughout North America.

Riceland Foods, Inc.

Founded in 1921 and headquartered in Stuttgart, Arkansas, Riceland Foods, Inc. is recognised as the largest miller and marketer of rice globally. It serves as a key supplier of rice products and various agricultural commodities, catering to customers around the world.

Cargill, Incorporated

Founded in 1865, Cargill operates from its headquarters in Wayzata, Minnesota. As a multinational corporation, it holds a leading position in the sectors of food, agriculture, and industrial products, offering services in food processing, agricultural commodities, and financial risk management.

Hindustan Animal Feeds

Established in 1998, Hindustan Animal Feeds is headquartered in Gujarat, India. The company is dedicated to the production of animal feed, emphasising the provision of superior nutrition for the poultry, cattle, and aquaculture sectors within the region.

Other major players in the bran market are Didion Inc., Grain Millers, Inc., RiceBran Technologies, GoodMills Group, Star of the West Milling Co., and Blue Lake Milling, among others.