Marketing Automation Market Report and Forecast 2025-2034

The global marketing automation market size attained approximately USD 6.36 Billion in 2024. The market is estimated to grow at a CAGR of 11.80% in the forecast period of 2025-2034, reaching a value of around USD 19.40 Billion by 2034.

Key Trends in the Market

Marketing automation is the process of using software and technology for the automation of marketing campaigns and processes across multiple channels. It automates repetitive and mundane tasks, streamlines different marketing processes, and allows the marketing team to focus on important tasks.

• One of the key marketing automation market trends include the rise in the implementation of marketing automation tools and software in B2B and B2C for enhancing marketing efficiency and providing personalised experiences.
• Increased adoption of artificial intelligence (AI) and machine learning in marketing automation software to upend the performance of marketing organisations is another crucial factor driving the market.
• Growing investments in the optimisation of business and marketing strategies also augment the marketing automation market growth. Marketing automation empowers businesses to leverage their automation software for efficiently executing their marketing task and activities and maximising their ROI.
• A surge in the integration of marketing automation in customer relationship management (CRM) systems for the development of better marketing strategies that meet customer needs and enhance their experience also propels the market growth.

Global Market Segmentation

The EMR’s report titled “Global Marketing Automation Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Software
• Services

Market Breakup by Deployment

• Cloud
• On-premise

Market Breakup by Organisation Size

• Small and Medium Enterprises (SMEs)
• Large Enterprises

Market Breakup by Application

• Campaign Management
• Email Marketing
• Inbound Marketing
• Mobile Applications
• Lead Nurturing and Lead Scoring
• Reporting and Analytics
• Social Media Marketing
• Others

Market Breakup by End Use

• BFSI
• Retail
• Healthcare
• Telecom and IT
• Discrete Manufacturing
• Government and Education
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Share by Application

As per the marketing automation market analysis, email marketing occupies a significant market share owing to the growing usage of automated emails by businesses and enterprises to expand their reach. Email automation provides several facilities such as cost-effectiveness, personalisation of content, a wide variety of template formats, minimal chances of errors, and an organised workflow, which eases the work of marketers. Furthermore, the increased utilisation of automated emails for newsletters, reminders, and thank you emails also contributes to the growth of the market.

Market Share by Deployment

Cloud models account for a substantial share of the global marketing automation market share due to their increased accessibility, flexibility, and scalability. Moreover, they can be easily implemented by businesses and enterprises as there is no hassle of building an extensive IT infrastructure.

Cloud-based solutions provide seamless integration of marketing tools such as social media management, email, and analytical tools, among others, for better management of marketing tasks and campaigns. Meanwhile, on-premises deployment is gaining popularity among businesses that require better security and control over their data.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global marketing automation market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Adobe Inc.

Adobe Inc., established in 1982, is a global software company which has its headquarters in California, the United States. Some of its popular offerings include Photoshop, Acrobat, Illustrator, and Flash, among others.

IBM Corporation

IBM Corporation is a multinational corporation founded in 1911 that provides hardware, middleware, and software, The company, with its headquarters in New York, the United States, also provides artificial intelligence, cloud computing, and data analytics products and services.

Oracle Corporation

Oracle Corporation, founded in 1977 and based in Texas, the United States, is a global technology company.  It provides cloud-based applications, application software, database, and middleware software, among others.

Other marketing automation market players include Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.