
Marketing Automation Market Report and Forecast 2025-2034
Description
The global marketing automation market size attained approximately USD 6.36 Billion in 2024. The market is estimated to grow at a CAGR of 11.80% in the forecast period of 2025-2034, reaching a value of around USD 19.40 Billion by 2034.
Key Trends in the Market
Marketing automation is the process of using software and technology for the automation of marketing campaigns and processes across multiple channels. It automates repetitive and mundane tasks, streamlines different marketing processes, and allows the marketing team to focus on important tasks.
The EMR’s report titled “Global Marketing Automation Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
As per the marketing automation market analysis, email marketing occupies a significant market share owing to the growing usage of automated emails by businesses and enterprises to expand their reach. Email automation provides several facilities such as cost-effectiveness, personalisation of content, a wide variety of template formats, minimal chances of errors, and an organised workflow, which eases the work of marketers. Furthermore, the increased utilisation of automated emails for newsletters, reminders, and thank you emails also contributes to the growth of the market.
Market Share by Deployment
Cloud models account for a substantial share of the global marketing automation market share due to their increased accessibility, flexibility, and scalability. Moreover, they can be easily implemented by businesses and enterprises as there is no hassle of building an extensive IT infrastructure.
Cloud-based solutions provide seamless integration of marketing tools such as social media management, email, and analytical tools, among others, for better management of marketing tasks and campaigns. Meanwhile, on-premises deployment is gaining popularity among businesses that require better security and control over their data.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global marketing automation market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Adobe Inc.
Adobe Inc., established in 1982, is a global software company which has its headquarters in California, the United States. Some of its popular offerings include Photoshop, Acrobat, Illustrator, and Flash, among others.
IBM Corporation
IBM Corporation is a multinational corporation founded in 1911 that provides hardware, middleware, and software, The company, with its headquarters in New York, the United States, also provides artificial intelligence, cloud computing, and data analytics products and services.
Oracle Corporation
Oracle Corporation, founded in 1977 and based in Texas, the United States, is a global technology company. It provides cloud-based applications, application software, database, and middleware software, among others.
Other marketing automation market players include Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.
Key Trends in the Market
Marketing automation is the process of using software and technology for the automation of marketing campaigns and processes across multiple channels. It automates repetitive and mundane tasks, streamlines different marketing processes, and allows the marketing team to focus on important tasks.
- One of the key marketing automation market trends include the rise in the implementation of marketing automation tools and software in B2B and B2C for enhancing marketing efficiency and providing personalised experiences.
- Increased adoption of artificial intelligence (AI) and machine learning in marketing automation software to upend the performance of marketing organisations is another crucial factor driving the market.
- Growing investments in the optimisation of business and marketing strategies also augment the marketing automation market growth. Marketing automation empowers businesses to leverage their automation software for efficiently executing their marketing task and activities and maximising their ROI.
- A surge in the integration of marketing automation in customer relationship management (CRM) systems for the development of better marketing strategies that meet customer needs and enhance their experience also propels the market growth.
The EMR’s report titled “Global Marketing Automation Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Software
- Services
- Cloud
- On-premise
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- Campaign Management
- Email Marketing
- Inbound Marketing
- Mobile Applications
- Lead Nurturing and Lead Scoring
- Reporting and Analytics
- Social Media Marketing
- Others
- BFSI
- Retail
- Healthcare
- Telecom and IT
- Discrete Manufacturing
- Government and Education
- Others
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
As per the marketing automation market analysis, email marketing occupies a significant market share owing to the growing usage of automated emails by businesses and enterprises to expand their reach. Email automation provides several facilities such as cost-effectiveness, personalisation of content, a wide variety of template formats, minimal chances of errors, and an organised workflow, which eases the work of marketers. Furthermore, the increased utilisation of automated emails for newsletters, reminders, and thank you emails also contributes to the growth of the market.
Market Share by Deployment
Cloud models account for a substantial share of the global marketing automation market share due to their increased accessibility, flexibility, and scalability. Moreover, they can be easily implemented by businesses and enterprises as there is no hassle of building an extensive IT infrastructure.
Cloud-based solutions provide seamless integration of marketing tools such as social media management, email, and analytical tools, among others, for better management of marketing tasks and campaigns. Meanwhile, on-premises deployment is gaining popularity among businesses that require better security and control over their data.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global marketing automation market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Adobe Inc.
Adobe Inc., established in 1982, is a global software company which has its headquarters in California, the United States. Some of its popular offerings include Photoshop, Acrobat, Illustrator, and Flash, among others.
IBM Corporation
IBM Corporation is a multinational corporation founded in 1911 that provides hardware, middleware, and software, The company, with its headquarters in New York, the United States, also provides artificial intelligence, cloud computing, and data analytics products and services.
Oracle Corporation
Oracle Corporation, founded in 1977 and based in Texas, the United States, is a global technology company. It provides cloud-based applications, application software, database, and middleware software, among others.
Other marketing automation market players include Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.
Table of Contents
157 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Marketing Automation Market Analysis
- 5.1 Key Industry Highlights
- 5.2 Global Marketing Automation Historical Market (2018-2024)
- 5.3 Global Marketing Automation Market Forecast (2025-2034)
- 5.4 Global Marketing Automation Market by Component
- 5.4.1 Software
- 5.4.1.1 Historical Trend (2018-2024)
- 5.4.1.2 Forecast Trend (2025-2034)
- 5.4.2 Services
- 5.4.2.1 Historical Trend (2018-2024)
- 5.4.2.2 Forecast Trend (2025-2034)
- 5.5 Global Marketing Automation Market by Deployment
- 5.5.1 Cloud
- 5.5.1.1 Historical Trend (2018-2024)
- 5.5.1.2 Forecast Trend (2025-2034)
- 5.5.2 On-premise
- 5.5.2.1 Historical Trend (2018-2024)
- 5.5.2.2 Forecast Trend (2025-2034)
- 5.6 Global Marketing Automation Market by Organisation Size
- 5.6.1 Small and Medium Enterprises (SMEs)
- 5.6.1.1 Historical Trend (2018-2024)
- 5.6.1.2 Forecast Trend (2025-2034)
- 5.6.2 Large Enterprises
- 5.6.2.1 Historical Trend (2018-2024)
- 5.6.2.2 Forecast Trend (2025-2034)
- 5.7 Global Marketing Automation Market by Application
- 5.7.1 Campaign Management
- 5.7.1.1 Historical Trend (2018-2024)
- 5.7.1.2 Forecast Trend (2025-2034)
- 5.7.2 Email Marketing
- 5.7.2.1 Historical Trend (2018-2024)
- 5.7.2.2 Forecast Trend (2025-2034)
- 5.7.3 Inbound Marketing
- 5.7.3.1 Historical Trend (2018-2024)
- 5.7.3.2 Forecast Trend (2025-2034)
- 5.7.4 Mobile Applications
- 5.7.4.1 Historical Trend (2018-2024)
- 5.7.4.2 Forecast Trend (2025-2034)
- 5.7.5 Lead Nurturing and Lead Scoring
- 5.7.5.1 Historical Trend (2018-2024)
- 5.7.5.2 Forecast Trend (2025-2034)
- 5.7.6 Reporting and Analytics
- 5.7.6.1 Historical Trend (2018-2024)
- 5.7.6.2 Forecast Trend (2025-2034)
- 5.7.7 Social Media Marketing
- 5.7.7.1 Historical Trend (2018-2024)
- 5.7.7.2 Forecast Trend (2025-2034)
- 5.7.8 Others
- 5.8 Global Marketing Automation Market by End Use
- 5.8.1 BFSI
- 5.8.1.1 Historical Trend (2018-2024)
- 5.8.1.2 Forecast Trend (2025-2034)
- 5.8.2 Retail
- 5.8.2.1 Historical Trend (2018-2024)
- 5.8.2.2 Forecast Trend (2025-2034)
- 5.8.3 Healthcare
- 5.8.3.1 Historical Trend (2018-2024)
- 5.8.3.2 Forecast Trend (2025-2034)
- 5.8.4 Telecom and IT
- 5.8.4.1 Historical Trend (2018-2024)
- 5.8.4.2 Forecast Trend (2025-2034)
- 5.8.5 Discrete Manufacturing
- 5.8.5.1 Historical Trend (2018-2024)
- 5.8.5.2 Forecast Trend (2025-2034)
- 5.8.6 Government and Education
- 5.8.6.1 Historical Trend (2018-2024)
- 5.8.6.2 Forecast Trend (2025-2034)
- 5.8.7 Others
- 5.9 Global Marketing Automation Market by Region
- 5.9.1 North America
- 5.9.1.1 Historical Trend (2018-2024)
- 5.9.1.2 Forecast Trend (2025-2034)
- 5.9.2 Europe
- 5.9.2.1 Historical Trend (2018-2024)
- 5.9.2.2 Forecast Trend (2025-2034)
- 5.9.3 Asia Pacific
- 5.9.3.1 Historical Trend (2018-2024)
- 5.9.3.2 Forecast Trend (2025-2034)
- 5.9.4 Latin America
- 5.9.4.1 Historical Trend (2018-2024)
- 5.9.4.2 Forecast Trend (2025-2034)
- 5.9.5 Middle East and Africa
- 5.9.5.1 Historical Trend (2018-2024)
- 5.9.5.2 Forecast Trend (2025-2034)
- 6 North America Marketing Automation Market Analysis
- 6.1 United States of America
- 6.1.1 Historical Trend (2018-2024)
- 6.1.2 Forecast Trend (2025-2034)
- 6.2 Canada
- 6.2.1 Historical Trend (2018-2024)
- 6.2.2 Forecast Trend (2025-2034)
- 7 Europe Marketing Automation Market Analysis
- 7.1 United Kingdom
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Germany
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 France
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Italy
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Asia Pacific Marketing Automation Market Analysis
- 8.1 China
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Japan
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 India
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 ASEAN
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Australia
- 8.5.1 Historical Trend (2018-2024)
- 8.5.2 Forecast Trend (2025-2034)
- 8.6 Others
- 9 Latin America Marketing Automation Market Analysis
- 9.1 Brazil
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Argentina
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Mexico
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Middle East and Africa Marketing Automation Market Analysis
- 10.1 Saudi Arabia
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 United Arab Emirates
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Nigeria
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 South Africa
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 Adobe Inc.
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 IBM Corporation
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Oracle Corporation
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Microsoft Corporation
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Salesforce, Inc.
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 HubSpot, Inc.
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Infusion Software, Inc. (Keap)
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 Teradata Corporation
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 SAS Institute Inc.
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 Klaviyo, Inc.
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Others
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