Australia Yoga Accessories Market Report and Forecast 2025-2034

Australia Yoga Accessories Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia yoga accessories market size witnessed a healthy growth in 2024. Aided by increasing health and wellness awareness and the rising popularity of eco-friendly, sustainable products, the market is projected to grow at a CAGR of 4.00% between 2025 and 2034.

The Australia yoga accessories market growth is being driven by the increasing popularity of yoga and wellness practices across the country. Yoga has become a mainstream activity, embraced by individuals of all ages and fitness levels who seek physical, mental, and emotional well-being. As the number of yoga practitioners continues to rise, the demand for high-quality yoga accessories such as mats, blocks, straps, clothing, and other equipment is increasing. This growing interest in yoga as part of a healthy lifestyle is contributing to the expansion of the yoga accessories market in Australia.

As per the Australia yoga accessories market analysis, yoga accessories are essential tools that enhance the practice of yoga by providing comfort, stability, and support. Among the most popular accessories in the Australian market are yoga mats, which provide a non-slip surface for practitioners to perform various poses. The growing awareness of the benefits of yoga, such as improved flexibility, strength, and mental clarity, is encouraging more Australians to engage in regular practice. This has created a demand for products that enhance the overall experience, particularly for those who are new to yoga or want to practice at home. The increasing number of yoga studios, gyms, and wellness centres in Australia further supports the demand for yoga accessories, as these establishments need to equip their spaces with high-quality mats and other yoga-related products.

Another important factor driving the Australia yoga accessories market expansion is the rising focus on wellness and self-care. Australians are becoming more health-conscious, with many prioritising physical and mental health in their daily routines. Yoga has become an integral part of this shift, offering individuals a holistic approach to health that encompasses physical fitness, stress relief, and mindfulness. This has contributed to the growing demand for accessories that complement and enhance the yoga experience, from durable mats to blocks that help improve alignment and flexibility. The increasing popularity of home-based yoga practices has also created a market for portable and space-saving yoga accessories, which allow practitioners to enjoy their practice in the comfort of their homes.

The trend towards eco-friendly and sustainable products is also influencing the Australia yoga accessories market dynamics. Consumers are becoming more conscious of the environmental impact of their purchases and are seeking out products made from sustainable materials. Many yoga accessory manufacturers are responding to this demand by producing eco-friendly mats, blocks, and straps made from natural rubber, cork, and other sustainable materials. The shift towards more environmentally responsible products is encouraging manufacturers to adopt sustainable practices and offer eco-friendly alternatives to traditional yoga accessories, appealing to a growing segment of environmentally conscious consumers.

The rise in digital yoga platforms and online yoga communities is another boosting the Australia yoga accessories market revenue. With the increasing availability of online yoga classes, workshops, and tutorials, individuals are more likely to practice yoga at home. This has led to an increase in demand for home-based yoga accessories as consumers look to replicate the yoga studio experience in their living rooms. The convenience of online shopping for yoga accessories, along with the wide range of products available, makes it easier for consumers to purchase the equipment they need to support their practice.

Yoga accessories are also becoming more diverse, with a growing range of products designed to enhance different aspects of the practice. For example, yoga straps are used to improve flexibility, while yoga blocks are used to support proper alignment and assist with challenging poses. Other products, such as yoga wheels, bolsters, and blankets, are becoming increasingly popular as practitioners seek to deepen their practice and explore new techniques. As the demand for specialised yoga accessories increases, manufacturers in the Australia yoga accessories market are responding with a broader selection of products designed to meet the unique needs of different types of yoga, including vinyasa, hatha, and restorative yoga.

The Australia yoga accessories market landscape is also benefiting from the influence of yoga influencers and social media. The rise of social media platforms such as Instagram and YouTube has made it easier for individuals to discover new yoga products, share their experiences, and connect with like-minded practitioners. Many yoga influencers and teachers promote specific brands of yoga accessories, encouraging their followers to purchase products that align with their practice. The visibility of yoga accessories through these platforms has helped boost consumer awareness and drive demand for high-quality, stylish products that enhance the yoga experience.

As the Australia yoga accessories market continues to grow, competition is intensifying among manufacturers and retailers. Companies are focusing on product innovation, offering a wide variety of accessories that cater to the diverse needs of yoga practitioners. In addition to traditional products, many brands are introducing accessories with unique features, such as antimicrobial yoga mats, adjustable straps, and lightweight blocks, designed to offer enhanced performance and convenience. The increasing variety of products, along with the growing number of brands entering the market, is giving consumers more options and driving the overall growth of the market.

Market Segmentation

The market can be divided based on product type, distribution channel, and region.

Market Breakup by Product Type

• Yoga Mats
• Yoga Blocks
• Yoga Straps
• Yoga Clothing
• Others

Market Breakup by Distribution Channel

• Online
• Offline
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Western Australia
• Australian Capital Territory
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia yoga accessories market. Some of the major players explored in the report by Expert Market Research are as follows:

• Lifrome
• Maduka LLC
• Prana & Grace
• Adidas AG
• Nike, Inc.
• Second Earth Pty Ltd.
• Asana Blue
• EmiliaRoseActive
• LovEarth Pty Ltd.
• Others

About Us

Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.

Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.

Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.

*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.