Australia Webcam Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Australia webcam market size reached around USD 113.57 Million in 2024. The market is projected to grow at a CAGR of 7.30% between 2025 and 2034 to reach nearly USD 229.75 Million by 2034.

Australia Webcam Market Growth

Nations with higher per-capita GDPs report a high prevalence of remote work. In Australia, 39% of all jobs (including 35% part-time and 41% full-time) can be performed remotely. The Australian Capital Territory reports the highest levels of tele-workers (50.3%), followed by Victoria (40%) and the Northern Territory (39.5%). Queensland (37.2%), Western Australia (36.8%), Southern Australia (36.2%), and Tasmania (34.9%). This is expected to increase the demand for external webcams during the forecast period, thereby driving Australia webcam market expansion.

In 2024, the number of internet users in Australia rose to 25.31 million, recording a year-on-year growth of 1%. Nearly 81% of the Australian public uses social media platforms, including Facebook (18.63 million), Instagram (14.05 million), TikTok (10.50 million), Twitter (7.77 million), and Pinterest (7.24 million), among others. An average Australian spends 2.04 hours on social media every day. This is expected to promote the adoption of webcams, especially among Gen Z and millennial populations, to create content and interact with others in unique ways. This is favourably shaping the Australia webcam market outlook.

Moreover, in 2020, a devastating bushfire swept burnet 73,000 sq. miles of area across Australia, which reportedly affected the lives of 3 billion animals. As per the Australia State of the Environment report, nearly 70% of all threatened ecological communities and 21%-46% of endangered vertebrates remain unmonitored. The increasing focus on wildlife protection is expected to fuel the demand for webcams in Australia for wildlife monitoring.

Key Trends and Developments

Technological advancements; AI integration into digital camera traps; the rise of online education; and soaring demand for telemedicine are trends impacting the Australia webcam market expansion.

September 18, 2023

Logitech launched an HD webcam for teachers and content creators that features a button for vertical movement and allows a close-up look at objects for an extremely interactive viewing experience. It can zoom images by nearly 4.3x and enable users to capture products from different angles and perspectives. This webcam, Reach, is also suited for delivering presentations and holding digital conferences.

April 20, 2023

Synology launched digital video cameras to bolster its end-to-end surveillance-providing capabilities in Australia, to tackle rising crime rates, and deliver consumer satisfaction with its high-tech and modern solutions. This is expected to drive the Australia webcam market value over the forecast period.

January 7, 2023

Razer Inc. introduced an advanced AI webcam product called Kiyo Pro Ultra. It features a 2.9 μm pixel image sensor that captures 3x lighter to deliver high-resolution images. It can also convert raw 4K 30 FPS footage into different formats, thereby making it an ideal choice for content creators and live streamers.

January 5, 2021

Dell Inc. introduced two premium business laptops, Latitude 9520 and 9420, integrated with the 11th Gen vPro chips and the world’s first automated webcam shutter (SafeShutter) that syncs itself with different video conferencing applications to automatically open and close. This is expected to increase the Australia webcam market revenue for the company.

Technological Advancements

Rapid technological advancements in camera devices and sensors are expected to raise the demand for embedded webcams over the forecast period.

AI Integration into Digital Camera Traps

The integration of AI into digital camera traps enables wildlife scientists to monitor the behaviour and lifestyle of wild animals in less time and design appropriate wildlife conservation programmes, thereby facilitating the Australia webcam market development.

Rise of Online Education

Most work-related training is conducted in an online mode in Australia. It doubled from 19% in 2016 and reached 55% in 2020. This is boosting the demand for high-quality webcams.

Soaring Demand for Telemedicine

In 2018-19, the average number of telehealth consultations in Australia reached 8.8 per 1,000 people. Webcams enable healthcare professionals to efficiently connect with patients while expanding access to high-quality healthcare services. This has positively impacted the Australia webcam market dynamics.

Australia Webcam Market Trends

Laptops and desktop computers are the most popular devices for internet browsing in Australia (55.41%), followed by mobile phones (39.88%) and tablets (4.68%). In 2023, the average speed of broadband internet recorded a y-o-y increase of 25.1%, reaching 51.98 Mbps in 2024. Moreover, Australia webcam market development is being fuelled due to the increase in average speed of mobile internet connection, which is experiencing 13.7% y-o-y growth, reaching 51.98 megabits per second. This is expected to fuel the growth of embedded webcams in Australia.

Australia Webcam Industry Segmentation

The EMR’s report titled “Australia Webcam Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Webcam Type:

• External Webcam
• Embedded Webcam

Market Breakup by Technology:

• Analogue
• Digital

Market Breakup by End Use:

• Security and Surveillance
• Entertainment
• Video Conference
• Live Events
• Visual Marketing
• Others

Market Breakup by Region:

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Webcam Market Share

Based on region, the market is segmented into New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia, among others. Victoria is projected to dominate the market, representing 23% of the overall market share. Over the forecast period, the Australian Capital Territory is expected to grow at a CAGR of 8.3% because of increasing popularity of content creation among millennials and the shift towards remote work culture in various organisations of the region.

Leading Companies in the Australia Webcam Market

Major webcam manufacturers are incorporating recycled materials into their webcams to reduce their carbon footprint, enhance their appeal among eco-conscious consumers, and gain a significant Australia webcam market share.

Asahi Vision Inc.

Asahi Vision Inc. was founded in 2014 and is headquartered in Nagoya City, Japan. It specialises in the production of medical devices, diagnostic equipment, eye care solutions, and ophthalmic equipment.

HP Development Company

HP Development Company was founded in July 1939 and is headquartered in California, United States. It is engaged in designing and manufacturing personal computer systems, software solutions, printers, storage devices, adapters and chargers, and networking products.

Lenovo Group Ltd.

Lenovo Group Ltd. was founded in 1984 and is headquartered in Beijing, China. As per the Australia webcam market analysis, it is engaged in manufacturing smartphones, tablets, software, servers, and AR/VR solutions.

Corsair Memory Inc.

Corsair Memory Inc. was founded in 1994 and is headquartered in California, United States. It is engaged in producing computer hardware and consumer electronics products, apart from gaming systems.

Other players included in the Australia webcam market report are Logitech S.A., Microsoft Corporation, Razer Inc., Creative Technology Ltd., LP, AverMedia Technologies, Dell, Inc., and among others.