Australia Stevia Market Report and Forecast 2025-2034

Australia Stevia Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia stevia market size reached around USD 19.64 million in 2024. Aided by the rising consumer demand for natural, low-calorie sweeteners and increasing adoption of stevia in health-conscious food and beverage products, the market is projected to grow at a CAGR of 6.75% between 2025 and 2034 to attain nearly USD 37.79 million by 2034.

The Australia stevia market growth is being aided by the rising customer demand for healthier alternatives to sugar. Stevia, a natural sweetener derived from the leaves of the Stevia rebaudiana plant, is known for its intense sweetness and low-calorie content, making it an appealing choice for those aiming to reduce sugar intake without compromising on taste. With growing awareness around the negative health impacts of excess sugar consumption, including obesity, diabetes, and cardiovascular disease, more Australians are turning towards natural sugar substitutes. This shift is creating a favourable environment for the expansion of stevia-based products across various food and beverage categories.

The rising trend of health and wellness is a key factor aiding the Australia stevia market expansion. Consumers are paying closer attention to product labels and ingredients, with many actively avoiding artificial sweeteners and high-fructose corn syrup. Stevia, being plant-based and non-nutritive, fits perfectly into the preferences of health-conscious individuals. It is used widely in products such as soft drinks, flavoured water, dairy products, baked goods, condiments, and sports nutrition. Food manufacturers are responding to this shift by reformulating existing products and launching new stevia-sweetened offerings that appeal to a broad audience, including diabetics, fitness enthusiasts, and those following low-carb or ketogenic diets.

As per the Australia stevia market analysis, the beverage sector remains one of the largest users of stevia, particularly in the production of reduced-sugar soft drinks, ready-to-drink teas, and flavoured waters. Major beverage companies are investing in natural sweetening systems that include stevia blends to meet sugar reduction targets without sacrificing taste. As sugar taxes and public health campaigns continue to encourage lower sugar consumption, stevia is emerging as a preferred solution for maintaining product sweetness while aligning with government and consumer expectations. The adoption of stevia in both carbonated and non-carbonated drinks is expected to rise, supporting overall market growth in the years ahead.

The growing popularity as a replacement for traditional sweeteners in yoghurts, protein bars, breakfast cereals, and snacks is boosting the Australia stevia market revenue. Its compatibility with various formulations and stable performance under different processing conditions make it suitable for a wide range of applications. Australian food companies are exploring stevia not only for its sweetening power but also for its role in helping brands achieve cleaner labels and healthier product profiles. As consumers continue to move towards functional and natural foods, the incorporation of stevia in everyday grocery items is expected to increase, offering new opportunities for innovation and product development.

The natural and organic product movement in Australia has also shaped the Australia stevia market dynamics. As consumers seek plant-derived ingredients that align with sustainability and wellness goals, stevia’s natural origin gives it a competitive edge over synthetic sweeteners. Retailers and health food stores are expanding their stevia offerings to include tabletop sweeteners, baking ingredients, and flavour drops, which are being embraced by home cooks and health-conscious shoppers. The convenience and versatility of stevia in home use is also contributing to its broader adoption in households across the country.

Technological advancements in stevia extraction and purification have improved the taste profile of stevia-sweetened products, addressing earlier concerns about bitterness or aftertaste. Manufacturers in the Australia stevia market are now utilising advanced steviol glycoside blends, which enhance sweetness and reduce bitterness, resulting in better overall consumer acceptance. The improvement in product quality and flavour experience is encouraging more brands to incorporate stevia into their formulations and extend their range of better-for-you products. These developments are playing a significant role in propelling the growth of the stevia market in Australia.

Despite the positive Australia stevia market trends, certain challenges remain, such as higher production costs and consumer education. While stevia is gaining recognition, its relatively higher price compared to traditional sugar and some artificial sweeteners may affect its usage in cost-sensitive segments. Additionally, some consumers may still be unfamiliar with stevia or hesitant to switch from established sweeteners. Addressing these concerns through marketing, product sampling, and transparent labelling will be important for strengthening consumer trust and expanding the market base. Manufacturers and retailers are working together to highlight the health benefits and natural origins of stevia, encouraging greater adoption across all age groups.

Looking ahead, the Australia stevia market outlook remains highly promising. With increasing emphasis on health, sugar reduction, and natural product alternatives, stevia is well-positioned to play a central role in the future of food and beverage innovation. As the market continues to mature and evolve, companies that focus on product quality, clean labelling, and consumer education will be best placed to capture growing demand and establish a strong presence in the natural sweetener space. The continued investment in stevia product development and awareness is expected to support long-term market expansion across both retail and industrial segments.

Market Segmentation

The market can be divided based on extract type, application, and region.

Market Breakup by Extract Type

• Liquid
• Powder
• Leaf

Market Breakup by Application

• Tabletop Sweeteners
• Dairy Food Products
• Bakery and Confectionery
• Beverages
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia stevia market. Some of the major players explored in the report by Expert Market Research are as follows:

• Naturally Sweet Products
• Hermes Sweeteners Ltd. (Stevia Sweet)
• Nirvana Health Products
• Professional Whey Pty Ltd.
• Honest to Goodness Pty Ltd.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.