Australia Savory Snacks Market Report and Forecast 2025-2034

Australia Savory Snacks Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia savory snacks market size reached about AUD 3.2 billion in 2024. Aided by consumer preference for convenient, tasty, and affordable snack options along with the emergence of new flavours and healthier alternatives, the market is expected to grow at a CAGR of 3.9% between 2025 and 2034, reaching almost AUD 4.70 billion by 2034.

As per the Australia savory snacks market analysis, with the Australian population becoming more health-conscious, there is a noticeable shift in demand for healthier savory snacks. This trend is influencing manufacturers to introduce options that offer a balance of taste and nutritional value. Health-focused products such as baked snacks, low-fat crisps, and snacks with reduced sodium content are gaining traction. These innovations cater to the growing number of consumers seeking guilt-free indulgence, and are helping to drive the market forward. Furthermore, the rise in plant-based eating habits and diets like veganism has prompted snack manufacturers to create vegan-friendly alternatives to traditional snacks, adding to the sector’s diversity.

The convenience factor plays a critical role in the growth of the Australia savory snacks market. With busier lifestyles and a greater focus on fast, easy meals, many Australians prefer quick snack options that can be consumed on the go. As a result, packaged snacks that require little preparation, such as ready-to-eat popcorn, pretzels, and snack mixes, are becoming a staple in homes across the country. The increasing availability of snacks that cater to a variety of dietary preferences, including gluten-free, keto, and high-protein options, reflects the changing demands of the modern consumer.

The Australia savory snacks market expansion is further benefiting from the increasing number of social occasions where people seek shareable, flavourful snack options. Movie nights, gatherings, and even work lunches are now often accompanied by savory snacks. As Australians enjoy more social events, there is a growing trend for snacks that can be shared among groups, fueling demand for large-format bags and multipack varieties of chips, pretzels, and other savory items. Packaging innovations such as resealable pouches are also helping to increase the shelf life and convenience of products, making them even more appealing to busy consumers.

The Australia savory snacks market is also becoming increasingly diverse, with manufacturers exploring global culinary trends and offering a wide range of international flavors. Snacks infused with Asian, Mediterranean, and Latin American flavors are gaining popularity as consumers become more adventurous in their tastes. This shift towards bold and exotic flavors, combined with the desire for healthier snack options, is helping to redefine the Australian savory snacks market and attract a broader demographic.

The rise in premiumization is another key trend for the Australia savory snacks market development. Consumers are showing a growing interest in gourmet and high-end products, often seeking out artisanal snacks made from premium ingredients. This trend has spurred the introduction of upscale options such as hand-cooked crisps, organic nuts, and small-batch popcorn, catering to consumers willing to pay a premium for higher-quality snacks. Additionally, some brands are offering limited-edition flavours or collaborations with well-known chefs, further elevating the appeal of their products.

Environmental concerns are further shaping the Australia savory snacks market dynamics. As consumers become more aware of sustainability issues, there is a growing demand for eco-friendly packaging and sustainably sourced ingredients. Many snack companies are now focusing on reducing their environmental impact, using recyclable or biodegradable packaging materials and sourcing ingredients from responsible and sustainable farms. This focus on sustainability is also reflected in the growing preference for plant-based snacks, as more people recognize the environmental benefits of plant-based diets.

The competitive landscape of the Australia savory snacks market is characterized by a mixture of established brands and new entrants. Major international snack brands continue to dominate the market, but there is increasing space for local companies to introduce innovative, niche products. These companies are leveraging Australian-grown ingredients and aligning their offerings with local tastes, health trends, and sustainability practices. This focus on local sourcing and production is helping Australian brands carve out their place in the market.

In the coming years, the digitalization of retail and the increasing use of e-commerce platforms will contribute to the Australia savory snacks market revenue. Online shopping platforms are offering convenience for consumers who prefer purchasing their favourite snacks from the comfort of their homes, leading to increased sales through digital channels. The rise of subscription services, where consumers can receive a curated selection of snacks regularly, further enhances the market's growth potential.

Market Segmentation

The market can be divided based on product, distribution channel, and region.

Market Breakup by Product

• Potato Chips
• Popcorn
• Extruded Snacks
• Nuts and Seeds
• Meat Snacks
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia savory snacks market. Some of the major players explored in the report by Expert Market Research are as follows:

• General Mills, Inc.
• PepsiCo, Inc.
• Kellogg Company
• Green’s General Foods Pty Ltd
• Snack Brands Australia
• Calbee, Inc.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.