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Augmented Reality and Virtual Reality Market

Publisher Evolve Business Intelligence
Published Apr 14, 2025
SKU # EVBI19932076

Description

The Augmented Reality and Virtual Reality Market is projected to reach USD 374.21 billion by 2033, growing from USD 38.45 billion in 2023 at a compound annual growth rate (CAGR) of 25.74% over the forecast period. This market includes technologies that provide immersive digital experiences by either overlaying virtual elements onto the real world (AR) or creating completely virtual environments (VR). These technologies find applications across a wide range of industries, such as gaming, entertainment, healthcare, education, retail, and manufacturing.

The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.

Segments covered

By Offering (Hardware, Software)
By Device Type (Augmented Reality, Head-mounted Displays, Head-up Displays, Others)
By Application (Consumer, Aerospace & Defense, Healthcare, Others)

Key players

Google
Sony
Apple
Samsung electronics
Microsoft
HTC
Oculus
Magic leap
Blippar
Upskill

Table of Contents

CHAPTER 1. Executive Summary
CHAPTER 2. Scope of the Study
2.1. Market Definition
2.2. Market Scope & Segmentation
2.2.1. Objective of Report
CHAPTER 3. Evolve BI Methodology
3.1. Data Collection & Validation Approach
3.2. Market Size Estimation and Forecast
CHAPTER 4. Exclusive Analysis
4.1. Market Opportunity Score
4.1.1. Offering Segement – Market Opportunity Score
4.1.2. Device Type Segment – Market Opportunity Score
4.1.3. Application Segment – Market Opportunity Score
4.2. Key Market Influencing Indicators
CHAPTER 5. Market Insights and Trends
5.1. Value Chain Analysis
5.1.1. Raw Material
5.1.2. Manufacturing Process
5.1.3. Distribution Channel
5.1.4. End User
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Buyers
5.2.2. Bargaining Power of Suppliers
5.2.3. Threat of New Entrant
5.2.4. Threat of Substitute
5.2.5. Industry Rivalry
5.3. COVID-19 Impact and Post COVID Scenario on Augmented Reality and Virtual Reality Market
5.3.1. Impact of COVID-19
5.3.2. Government Support and Industry Revival Policies
5.3.3. Measures Taken by Companies to Mitigate Negative Impact
5.3.4. Post COVID Trend
CHAPTER 6. MArket Dynamics
6.1. Introduction
6.2. Drivers
6.2.1. Driver 1
6.2.2. Driver 2
6.2.3. Driver 3
6.3. Restraints
6.3.1. Restraint 1
6.3.2. Restraint 2
6.4. Opportunity
6.4.1. Opportunity 1
CHAPTER 7. Augmented Reality and Virtual Reality Market, By Offering
7.1. Introduction
7.1.1. Hardware
7.1.2. Software
CHAPTER 8. Augmented Reality and Virtual Reality Market, By Device Type
8.1. Introduction
8.1.1. Augmented Reality
8.1.2. Head-mounted Displays
8.1.3 Head-up Displays
8.1.4 Others
CHAPTER 9. Augmented Reality and Virtual Reality Market, By Application
9.1. Introduction
9.1.1. Consumer
9.1.2. Aerospace & Defense
9.1.3 Healthcare
9.1.4 Others
CHAPTER 10. Augmented Reality and Virtual Reality Market, By Region
10.1. Introduction
10.2. NORTH AMERICA
10.2.1. North America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.2.2. North America: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.2.3. North America: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.2.4. North America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.2.5. US
10.2.5.1. US: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.2.5.2. US: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.2.5.3. US: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.2.6. CANADA
10.2.6.1. Canada: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.2.6.2. Canada: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.2.6.3. Canada: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.2.7. MEXICO
10.2.7.1. Mexico: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.2.7.2. Mexico: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.2.7.3. Mexico: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3. Europe
10.3.1. Europe: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.3.2. Europe: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.3. Europe: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.4. Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.5. U.K.
10.3.5.1. U.K.: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.5.2. U.K.: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.5.3. U.K.: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.6. GERMANY
10.3.6.1. Germany: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.6.2. Germany: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.6.3. Germany: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.7. FRANCE
10.3.7.1. France: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.7.2. France: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.7.3. France: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.8. ITALY
10.3.8.1. Italy: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.8.2. Italy: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.8.3. Italy: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.9. SPAIN
10.3.9.1. Spain: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.9.2. Spain: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.9.3. Spain: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.10. BENELUX
10.3.10.1. BeNeLux: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.10.2. BeNeLux: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.10.3. BeNeLux: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.11. RUSSIA
10.3.11.1. Russia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.11.2. Russia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.11.3. Russia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.3.12. REST OF EUROPE
10.3.12.1. Rest of Europe: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.3.12.2. Rest of Europe: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.3.12.3. Rest of Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4. Asia Pacific
10.4.1. Asia Pacific: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.4.2. Asia Pacific: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.3. Asia Pacific: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.4. Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.5. CHINA
10.4.5.1. China: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.5.2. China: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.5.3. China: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.6. JAPAN
10.4.6.1. Japan: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.6.2. Japan: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.6.3. Japan: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.7. INDIA
10.4.7.1. India: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.7.2. India: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.7.3. India: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.8. SOUTH KOREA
10.4.8.1. South Korea: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.8.2. South Korea: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.8.3. South Korea: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.9. THAILAND
10.4.9.1. Thailand: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.9.2. Thailand: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.9.3. Thailand: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.10. INDONESIA
10.4.10.1. Indonesia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.10.2. Indonesia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.10.3. Indonesia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.11. MALAYSIA
10.4.11.1. Malaysia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.11.2. Malaysia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.11.3. Malaysia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.12. AUSTRALIA
10.4.12.1. Australia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.12.2. Australia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.12.3. Australia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.4.13. REST FO ASIA PACIFIC
10.4.13.1. Rest fo Asia Pacific: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.4.13.2. Rest fo Asia Pacific: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.4.13.3. Rest fo Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.5. South America
10.5.1. South America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.5.2. South America: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.5.3. South America: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.5.4. South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.5.5. BRAZIL
10.5.5.1. Brazil: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.5.5.2. Brazil: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.5.5.3. Brazil: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.5.6. ARGENTINA
10.5.6.1. Argentina: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.5.6.2. Argentina: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.5.6.3. Argentina: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.5.7. REST OF SOUTH AMERICA
10.5.7.1. Rest of South America: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.5.7.2. Rest of South America: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.5.7.3. Rest of South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.6. Middle East & Africa
10.6.1. Middle East & Africa: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.6.2. Middle East & Africa: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.6.3. Middle East & Africa: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.6.4. Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.6.5. SAUDI ARABIA
10.6.5.1. Saudi Arabia: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.6.5.2. Saudi Arabia: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.6.5.3. Saudi Arabia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.6.6. UAE
10.6.6.1. UAE: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.6.6.2. UAE: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.6.6.3. UAE: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.6.7. EGYPT
10.6.7.1. Egypt: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.6.7.2. Egypt: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.6.7.3. Egypt: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.6.8. SOUTH AFRICA
10.6.8.1. South Africa: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.6.8.2. South Africa: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.6.8.3. South Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
10.6.9. REST OF MIDDLE EAST & AFRICA
10.6.9.1. Rest of Middle East & Africa: Market Size and Forecast, By Offering, 2023 – 2033 ($ Million)
10.6.9.2. Rest of Middle East & Africa: Market Size and Forecast, By Device Type, 2023 – 2033 ($ Million)
10.6.9.3. Rest of Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
CHAPTER 12. Competitive Landscape
12.1. Competitior Benchmarking 2023
12.2. Market Share Analysis
12.3. Key Developments Analysis By Top 5 Companies
12.4. Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players
CHAPTER 13. Company Profiles
13.1. Google
13.1.1. Hanon Systems
13.1.2. Financial Analysis
13.1.2.1. Business Segment Revenue, 2020, 2021, 2022, $ Million
13.1.2.2. Geographic Revenue Mix, 2022 (% Share)
13.1.3. Product Portfolio
13.1.4. Recent Development and Strategies Adopted
13.1.5. SWOT Analysis
13.2. Sony
13.3. Apple
13.4. Samsung electronics
13.5. Microsoft
13.6. HTC
13.7. Oculus
13.8. Magic leap
13.9. Blippar
13.10. Upskill

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