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Writing Instruments in the United Kingdom

Publisher Euromonitor International
Published Jan 14, 2026
Length 24 Pages
SKU # EP20773076

Description

Writing instruments in the UK faced challenging conditions in 2025, with macroeconomic pressures leading to static volume sales and a low retail current value increase. Despite this, certain categories showed better performances, like pens, which saw retail volume and value growth to stand at 108 million units, and GBP153 million. Writing instruments is expected to continue its low but positive retail volume growth to 2030, driven by the consumer preference for multifunctional, sustainable, and...

Euromonitor International's Writing Instrumentsin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Writing Instruments in the United Kingdom
Euromonitor International
January 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Macroeconomic pressures stall volume sales of writing instruments, but values rise
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Macroeconomic pressures drive volume statis, but value sales see low growth
Pens leads value sales and maintains slow growth
Market polarisation affects value growth
CHART 2 WHSmith Sells High Street Stores
WHAT’S NEXT?
Consumers likely to prioritise unique features and collectible writing instruments
Pens will continue to lead, while colouring is set to drive growth
Sustainability, digital integration, and aesthetic appeal to drive business opportunities
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Bic UK Ltd maintains its lead in writing instruments
Opportunities remain in writing instruments for innovative, sustainable brands
CHART 4 Ryman Recycles Over 3.5 Million Pens Since 2019
CHANNELS
Offline retail continues to dominate, as consumers pick up products when grocery shopping
Retail e-commerce declines, as tactile experiences and immediacy preferred
PRODUCTS
Generation Z drives demand for innovative and collectible writing instruments
CHART 5 Legami Erasable Pens Capitalise on Design to Increase Sales
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Daisy London x Shrimps Collaboration Expands
CHART 8 Vinted Pro Launch in the United Kingdom Impacts Primary Sales
CHART 9 DeMellier Carves Out a New Luxury Narrative
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the United Kingdom 2025
CHART 13 Key Insights on Consumers in the United Kingdom 2025
CHART 14 Consumer Landscape in the United Kingdom 2025
PERSONAL ACCESSORIES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Both luxury and value-driven segments drive sales
Daisy London and Shrimps collaboration thrives amid polarisation
Resale and rental impact personal accessories
WHAT’S NEXT?
Luxury and value-driven segments to drive sales in the future
Writing instruments to remain the largest category in volume terms
Sustainability, digitalisation, and Generation Z to shape personal accessories
COMPETITIVE LANDSCAPE
Luxury conglomerates maintain their lead amidst market polarisation
Opportunities for new and existing players
CHANNELS
Offline retail leads through specialist retailers
Retail e-commerce remains significant, but secondary to offline retail
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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