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Writing Instruments in Taiwan

Publisher Euromonitor International
Published Jan 28, 2026
Length 23 Pages
SKU # EP20870241

Description

Writing instruments in Taiwan saw modest growth in 2025 as Generation Z drove demand for creative, lifestyle-oriented products. Premiumisation and sustainability emerged as key growth levers, while experiential retail and social media engagement reshaped consumer expectations. Pens remained dominant in value terms, but pencils outperformed, and competition intensified as agile local and lifestyle brands challenged global leaders, reinforcing the need for innovation and omnichannel strategies. Lo...

Euromonitor International's Writing Instrumentsin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Writing Instruments in Taiwan
Euromonitor International
January 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and youth-led lifestyle trends drive value growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Generation Z drives value growth despite volume decline
Experiential retail boosts category engagement
CHART 2 Eslite Bookstore Launches Ideal Stationery Fair with Cinema-Inspired Concept
Pens remain dominant in value terms, while pencils outperform
WHAT’S NEXT?
Taiwan’s premium writing instruments: Leveraging collectability and strategic collaborations to counter digitalisation
Sustainability to become a non-negotiable standard
CHART 3 Lion Pencil Launches Rice Crayons Made From Natural Rice Bran Oil
Creativity and lifestyle drive premiumisation
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Global leaders under pressure
Challengers gain momentum
CHART 5 Loft Enters Taiwan Through Collaboration with 7-Eleven
CHANNELS
Offline retail maintains dominance but faces pressure
E-commerce growth driven by digital innovation and social engagement
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Van Cleef & Arpels Holds Beauty Speaks for Itself Exhibition in Chiayi
CHART 8 Samsonite Launches Innovative Reusable Luggage with its First DPP
CHART 9 Garmin Venu X1 – Redefining Connected Watch Design
CHART 10 Chanel Opens its First APAC Flagship Store in Taipei
CHART 11 Analyst Insight
CHART 12 7-Eleven's First Loft Select Multi-Brand Store in Taiwan
CHART 13 Real GDP Growth and Inflation 2020-2030
CHART 14 PEST Analysis in Taiwan 2025
CHART 15 Key Insights on Consumers in Taiwan 2025
CHART 16 Consumer Landscape in Taiwan 2025
PERSONAL ACCESSORIES IN TAIWAN
EXECUTIVE SUMMARY
Market polarisation and value-led consumption drive modest retail growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value-led growth amid cautious spending
Premiumisation strategies anchor high-end demand
Travel deficit dampens domestic demand
WHAT’S NEXT?
Polarisation and wealth creation to shape future performance
Sustainability set to strengthen competitive positioning
Cultural and digital influence to reshape luxury retail
COMPETITIVE LANDSCAPE
Global players consolidate leadership through experiential retail
Local innovators gain traction via digital-first strategies
CHANNELS
Offline retail dominates as experiential formats evolve
E-commerce accelerates through influencer-driven strategies
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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