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Writing Instruments in Spain

Publisher Euromonitor International
Published Jan 20, 2026
Length 21 Pages
SKU # EP20807648

Description

Writing instruments in Spain demonstrated a small decline in retail current value terms in 2025, but significant 24% growth in retail volume terms, driven by Gen Z's affinity for writing and drawing as a stress coping mechanism and the popularity of social media content related to art and studying hints. This trend is expected to continue, with sales forecast to grow at a current value CAGR of 2% to EUR223 million by 2030. Opportunities are enhanced by the growing demand for premium products, as...

Euromonitor International's Writing Instrumentsin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Writing Instruments in Spain
Euromonitor International
January 2026
List Of Contents And Tables
WRITING INSTRUMENTS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gen Z creativity fuels volume growth in writing instruments
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
A small value decline amidst economic uncertainty, but volume sales rise strongly
Pens drives actual sales, but colouring sees a stronger performance
Gen Z impacts the performance of writing instruments
CHART 2 Gen Z Creativity for Mental Health Supports Sales
TikTok study trends positively impacts writing instruments despite demographic pressures
CHART 3 TikTok Continues to Support Sales
WHAT’S NEXT?
Consumers expected to seek products at either end of the market
Pens will remain dominant, but colouring expected to drive growth
Sustainability and wellness drive future growth
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Bic extends its lead due to strong brand loyalty
Private label gains ground over 2020-2025 as economic conditions shape purchasing
CHART 5 Private Label and Value-Oriented Brands Gain Ground
Opportunities arise from shifting consumer preferences
CHANNELS
Offline retail dominates sales as consumers prioritise in-store experiences
Rising share for retail e-commerce as consumers value convenience and value for money
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Trading Down Supports the Shein Effect
CHART 8 Influencers Drive Trends and Push Sales Via Brand Endorsement
CHART 9 Analyst Insight
CHART 10 Social Media Shapes Sales And Brand Performance
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Spain 2025
CHART 13 Key Insights on Consumers in Spain 2025
CHART 14 Consumer Landscape in Spain 2025
PERSONAL ACCESSORIES IN SPAIN
EXECUTIVE SUMMARY
Economic factors drive trading down, although affordable luxury also popular
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
An increasing number of consumers trade down to fast fashion and affordable luxury
Writing instruments performs well in volume terms due to social media and mental health
Influencers drive sales and shape product trends
WHAT’S NEXT?
E-commerce, social media, and greater consumer confidence expected to drive sales
Writing instruments set to remain the largest personal accessories category in volume terms
Social media influencers to shape trends and drive sales
COMPETITIVE LANDSCAPE
Established brands maintain their lead due to solid reputation and consumer loyalty
Smaller local brands gain ground through social media
CHANNELS
Offline retail continues to dominate personal accessories
Retail e-commerce drives up its share of personal accessories
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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