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Writing Instruments in Romania

Publisher Euromonitor International
Published Jan 22, 2025
Length 19 Pages
SKU # EP19535663

Description

Writing Instruments in Romania


In 2024, writing instruments in Romania saw positive retail value growth of 6%, despite facing several significant challenges. The rise of online learning, coupled with the increasing reliance on digital communication tools, has contributed to a noticeable decline in demand for traditional writing products such as pens, pencils, and notebooks. As more educational content and professional interactions shift to digital platforms, the need for conventional writing instruments has lessened, especial...

Euromonitor International's Writing Instrumentsin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Writing Instruments in Romania
Euromonitor International
January 2025
List Of Contents And Tables
WRITING INSTRUMENTS IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digitisation is an ongoing challenge to the sales of writing instruments in Romania
Premiumisation and limited-edition goods boost retail value growth in 2024
Children’s products focus on bright, engaging designs to stand out and drive sales
PROSPECTS AND OPPORTUNITIES
As digitisation grows, brands may focus on products used for art and hobbies
Writing instrument players will focus on sustainability to align with consumer demands
Products designed for children may drive growth as parents look to support their writing abilities
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
Table 2 Sales of Writing Instruments by Category: Value 2019-2024
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN ROMANIA
EXECUTIVE SUMMARY
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
Table 13 Sales of Personal Accessories by Category: Value 2019-2024
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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